---
title: "Products — mik - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mik/products"
last_updated: "2026-08-10T11:40:43.904Z"
locale: en
meta:
  description: "Niche score 53/100 · €239K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €239K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — mik - Flapen"
---

# **mik**

**Worth a look**

Shows a sweet-spot price point ($36.37 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 45Growth 63Conversion 42Competition 34Returns 79Price range 81Avg price 95Brand share 13Review moat 89Quality gap 55

**Avg price**

**Incredible****€36.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****216.9**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€2.48–€75.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+40.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€239K**

€239K/yr · 195K searches

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Products