---
title: "Mezzo Mix — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mezzo-mix"
last_updated: "2026-08-10T08:43:37.618Z"
locale: en
meta:
description: "Niche score 35/100 · €67K/yr market · 109K searches/yr · €8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €67K/yr market · 109K searches/yr · €8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mezzo Mix — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **mezzo mix**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 74Competition 22Returns 100Price range 0Avg price 25Brand share 0Review moat 65Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****884**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€8.96**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€67K**
€67K/yr · 109K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€3.73–€13.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, mezzo mix is a €67K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mezzo mix market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **€112K–€134K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- by Amazon66% - SCHWIPSCHWAP29% - Coca-Cola2% - Paderborner2% - Power-G1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -5.5% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mezzo-mix/trend)
## **Top mezzo mix search terms**
- **amazon cola**26K/yr+31.6%3.4% conv. - **schwip schwap**28K/yr-20.9%12.3% conv. - **cola mix**14K/yr+19.6%3.3% conv. - **amazon energy drink**11K/yr-50.5%1.7% conv. - **cola amazon**7K/yr+79.5%2.7% conv. - **schwipp schwapp**7K/yr-3.1%13.9% conv. - **energy drink amazon**5K/yr+33.9%1.7% conv. - **amazon energy**4K/yr-44.4%3.3% conv. - **cola orange**3K/yr+24.1%3.1% conv. - **energise**2K/yr-70.3%1.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mezzo-mix/search-terms)
## **Top mezzo mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€13K30%€20K40%€27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Cola-Mix Orange 24 x 330ml**by Amazon**€9.39**4.4★684 rev](https://www.amazon.de/dp/B0B2QK834M) [2**by Amazon Energise Zero 24 x 250ml**by Amazon**€8.28**4.5★190 rev](https://www.amazon.de/dp/B0DVMZSGNQ) [3**by Amazon Cola 24 x 330ml**by Amazon**€9.67**4.3★178 rev](https://www.amazon.de/dp/B0DVM7KJDR) [4**SCHWIPSCHWAP Das Original Koffeinhaltiges Cola-Erfrischungsgetränk mit Orange in Flaschen aus 100% recyceltem Material EINWEG (6 x 1.25 l)**SCHWIPSCHWAP**€6.37**4.6★518 rev](https://www.amazon.de/dp/B0D2WKZK5Z) [5**SCHWIPSCHWAP Das Original Koffeinhaltiges Cola-Erfrischungsgetränk mit Orange EINWEG Dose (24 x 0.33 l)**SCHWIPSCHWAP**€13.58**4.5★1,463 rev](https://www.amazon.de/dp/B08YHYHH3X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paderborner Limo Cola-Mix Orange Erfrischungsgetränk mit Cola & Orange EINWEG (24 x 0.5 L Dose)**Paderborner**€12.85**1 rev3mo ago](https://www.amazon.de/dp/B0GVJGVN1H) [**by Amazon Cola 6x1.5L**by Amazon**€3.73**61 rev3mo ago](https://www.amazon.de/dp/B0G4F5KHDV) [**by Amazon Energise Zero 24 x 250ml**by Amazon**€8.28**190 rev9mo ago](https://www.amazon.de/dp/B0DVMZSGNQ) [**by Amazon Energise Original 24 x 250ml**by Amazon**€7.92**251 rev9mo ago](https://www.amazon.de/dp/B0DVN2FF8J) [**by Amazon Cola 24 x 330ml**by Amazon**€9.67**178 rev10mo ago](https://www.amazon.de/dp/B0DVM7KJDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paderborner Limo Cola-Mix Orange Erfrischungsgetränk mit Cola & Orange EINWEG (24 x 0.5 L Dose)**Paderborner**€12.85**5.0★**▲ 285%**](https://www.amazon.de/dp/B0GVJGVN1H) [**G-Power Energy Drink classic 6 L**Power-G**€13.47**4.4★**▲ 211%**](https://www.amazon.de/dp/B01F3OMTKQ) [**by Amazon Cola 6x1.5L**by Amazon**€3.73**4.5★**▲ 207%**](https://www.amazon.de/dp/B0G4F5KHDV) [**by Amazon Orange Zero 24 x 330ml**by Amazon**€10.94**4.5★**▲ 89%**](https://www.amazon.de/dp/B0DVMY8QX1) [**by Amazon Cola-Mix Orange 24 x 330ml**by Amazon**€9.39**4.4★**▲ 59%**](https://www.amazon.de/dp/B0B2QK834M)
**~~View all trending →~~**
## **What buyers say about mezzo mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**40%
*“schmeckt super”*
**Preis-Leistungs-Verhältnis**17%
*“Super Preis/Leistung”*
**Geschmack**8%
*“Super Geschmack”*
**Qualität insgesamt**4%
*“Solides Produkt”*
**Energieniveau**4%
*“Energy”*
**Süße**4%
*“genau richtig in der Balance zwischen Süße und Kohlensäure.”*
**Alkoholgeschmack**3%
*“Gutes Getränk”*
**Frische**3%
*“Schmeckt gut und erfrischend”*
**beworben Vs Tatsächliches Produkt**2%
*“wie erwartet alles ok”*
**Gesamtgröße**1%
*“Passt”*
### **What buyers complain about **
**Geschmack insgesamt**34%
*“Schmeckt”*
**Süße**10%
*“ohne zucker lecker”*
**Geschmack**10%
*“kaum Cola-Geschmack.”*
**Preis-Leistungs-Verhältnis**6%
*“Plötzlich Preis erhöht”*
**Künstliche Süßstoffe**3%
*“Leider mit Sucralose gesüsst”*
**Verdünnt/wässrig**2%
*“Schmekt verdünnt”*
**Abgestanden/verfault/verwöhnt**1%
*“Abgestanden”*
**Ernährungs Gehalt**1%
*“Die Cola schmeckt wie abgestanden – viel Kohlensäure”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**1%
*“lieferanweisungen nicht beachtet”*
**Gewicht schwer**1%
*“Ist halt schon recht schwer”*
## **Common questions**
- **Is mezzo mix profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the mezzo mix niche?**
- 5 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mezzo mix?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- **What does it cost to enter the mezzo mix niche?**
- Listings span €3.73–€13.58; the average listing price is €8.96 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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