---
title: "Merlot Rotwein — €99K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/merlot-rotwein"
last_updated: "2026-08-10T08:07:32.846Z"
locale: en
meta:
description: "Niche score 59/100 · €99K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €99K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Merlot Rotwein — €99K/yr Amazon DE Niche (2026) - Flapen"
---
# **merlot rotwein**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 14Conversion 96Competition 58Returns 100Price range 79Avg price 79Brand share 51Review moat 84Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****310.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€16.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.45–€49.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€99K**
€99K/yr · 43K searches
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, merlot rotwein is a €99K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merlot rotwein market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€100K–€133K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#675**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**23%**
- Grand Sud34% - Félix Solís27% - Felix Solis6% - WINE BOX4% - by Amazon3% - Terra-Vinum3%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -21.8% search growth over the last 90 days.
500300Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/merlot-rotwein/trend)
## **Top merlot rotwein search terms**
- **merlot**8K/yr-6.9%7.5% conv. - **rotwein bag in box**7K/yr-6.7%10.7% conv. - **mucho mas**7K/yr+5.9%9.8% conv. - **bag in box rotwein**4K/yr-14.5%8.5% conv. - **grand sud merlot**4K/yr-19.4%14.2% conv. - **merlot rotwein**8K/yr-67.7%4.4% conv. - **mucho mas wein**5K/yr-45.8%8.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/merlot-rotwein/search-terms)
## **Top merlot rotwein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€10K15%€15K20%€20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grand Sud - Merlot aus Süd-Frankreich - Sortentypischer Trocken Rotwein - Großpackungen Wein Bag in Box 3l (1 x 3 L)**Grand Sud**€9.69**4.2★1,011 rev](https://www.amazon.de/dp/B00I4PZE5O) [2**Felix Solis Mucho Mas BIB Bag in Box Tinto 3L**Félix Solís**€14.51**4.4★52 rev](https://www.amazon.de/dp/B0CDQFRZBV) [3**Grand Sud - Merlot aus Süd-Frankreich - Sortentypischer Trocken Rotwein - Großpackungen Wein Bag in Box 5l (1 x 5 L)**Grand Sud**€13.97**4.2★1,011 rev](https://www.amazon.de/dp/B07NQL3MNS) [4**Wein Mucho Mas Tinto - Felix Solis - Rotwein Spanien (6)**Felix Solis**€49.01**4.9★16 rev](https://www.amazon.de/dp/B0BQN81KPZ) [5**Felix Solis Mucho Mas Bag in Box Blanco 3L**Félix Solís**€14.08**4.3★9 rev](https://www.amazon.de/dp/B0CDQFLNYD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.74**18 rev3mo ago](https://www.amazon.de/dp/B0FZ575XTQ) [**Mucho Más Rosado trocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)**VINOX**€49.93**0 rev4mo ago](https://www.amazon.de/dp/B0GPW1PTJ3) [**Félix Solís Mucho Más Tinto - Black Edition - Rotwein aus Spanien - 6 x 0 75L**Terra-Vinum**€36.05**0 rev1y ago](https://www.amazon.de/dp/B0FZBKGT7M) [**BotteBuona Italienischer Rotwein Ausgewogen und Aromatisch 11 5 % Vol. 3 L Bag-in-Box**Botte Buona**€6.97**12 rev2y ago](https://www.amazon.de/dp/B07JKR7JVB) [**Mucho Mas BIB Bag in Box Rosado 3L**Félix Solís**€14.60**7 rev2y ago](https://www.amazon.de/dp/B0D45PD7X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung**by Amazon**€7.74**3.6★**▲ 384%**](https://www.amazon.de/dp/B0FZ575XTQ) [**Mucho Más Rosado trocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)**VINOX**€49.93**0.0★**▲ 278%**](https://www.amazon.de/dp/B0GPW1PTJ3) [**Felix Solis Vina Albali BIB Bio Eco Tinto Tempranillo trocken (1 x 3 l)**Félix Solís**€8.30**3.9★**▲ 123%**](https://www.amazon.de/dp/B08BMBWVWB) [**Wine Box Dornfelder Landwein Rhein trocken Bag-in-Box (1 x 3 l) | 3 l (1er Pack)**WINE BOX**€7.51**3.9★**▲ 68%**](https://www.amazon.de/dp/B0088WVP6K) [**Beau de France - Merlot samtiger und fruchtiger Rotwein Bag-in-Box 5L (1 x 5L)**ボー・ド・フランス**€15.71**4.2★**▲ 48%**](https://www.amazon.de/dp/B07V2CCXH2)
**~~View all trending →~~**
## **What buyers say about merlot rotwein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**19%
*“dazu so eine leichte Würze, die man schnell wahrnimmt,”*
**Geschmack insgesamt**18%
*“geschmacklich gut”*
**Preis-Leistungs-Verhältnis**14%
*“Preis - Leistung gut”*
**Geschmack**14%
*“Guter Geschmack”*
**Qualität insgesamt**9%
*“Super Qualität”*
**Benutzerfreundlichkeit**3%
*“Leicht trinkbar”*
**Frische**3%
*“So bleibt der Wein auch über längere Zeit noch frisch, das ist gut gelöst”*
**Süße**2%
*“Fazit: Der Merlot bietet ein Wechselspiel von Süße”*
**Farbe**2%
*“fast samtige Farbe auf, die sofort Lust auf den ersten Schluck macht.”*
**Ernährungs Gehalt**2%
*“zu Mahlzeiten gut geeignet”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Der Wein schmeckt das erste Mal muffig, bin enttäuscht”*
**Auslaufsicher**19%
*“Die Box war undicht”*
**Qualität insgesamt**13%
*“Qualitätsabfall”*
**Sauer**8%
*“Der Abgang ist sauer”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**6%
*“Lieferanweisung nicht eingehalten”*
**Geschmack**5%
*“der Geschmack macht keinen Unterschied.”*
**Süße**3%
*“Zu süß”*
**Alkoholgehalt**3%
*“hat 11% Alkoholgehalt”*
**Funktionalität insgesamt**3%
*“Geht gar nicht”*
## **Common questions**
- **Is merlot rotwein profitable to sell on Amazon Germany?**
- The niche generates €99K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the merlot rotwein niche?**
- 21 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in merlot rotwein?**
- Top complaints mined from reviews: Geschmack insgesamt, Auslaufsicher, Qualität insgesamt. The return rate is 0.1%.
- **What does it cost to enter the merlot rotwein niche?**
- Listings span €6.45–€49.93; the average listing price is €16.63 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.
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