---
title: "Mehl — €118K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mehl"
last_updated: "2026-08-10T08:34:41.559Z"
locale: en
meta:
description: "Niche score 45/100 · €118K/yr market · 223K searches/yr · €4.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €118K/yr market · 223K searches/yr · €4.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mehl — €118K/yr Amazon DE Niche (2026) - Flapen"
---
# **mehl**
**Skip it**
Soft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 8Conversion 95Competition 48Returns 100Price range 38Avg price 12Brand share 51Review moat 74Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****538.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€0.47–€23.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€118K**
€118K/yr · 223K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€4.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mehl is a €118K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mehl market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€222K–€266K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **19%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**74%**
Top 20: 97%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**21%**
- Alnatura29% - Aurora16% - Diamant14% - H-O8% - Jeden Tag7% - Rosenmehl5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mehl/trend)
## **Top mehl search terms**
- **mehl**168K/yr-35.3%3.9% conv. - **weizenmehl**17K/yr-29.8%3.9% conv. - **flour**10K/yr-20.8%3.4% conv. - **meh**11K/yr-22.4%0.1% conv. - **mehl 405**10K/yr-41.4%3.5% conv. - **weizenmehl 405**7K/yr-44.7%3.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mehl/search-terms)
## **Top mehl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€9K12%€14K16%€19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aurora Weizenmehl Type 405 Klassik 1kg**Aurora**€1.41**4.6★217 rev](https://www.amazon.de/dp/B001ANS4X6) [2**Diamant Weizenmehl Extra Type 405 1 kg**Diamant**€1.31**4.2★32 rev](https://www.amazon.de/dp/B003TUEEDW) [3**Alnatura Bio Mehl Weizen-Vollkorn 1 kg**Alnatura**€1.23**4.6★287 rev](https://www.amazon.de/dp/B01M728SJI) [4**Alnatura Bio Mehl Weizen Typ 550 1kg**Alnatura**€1.36**4.7★246 rev](https://www.amazon.de/dp/B01M8PS5JB) [5**Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g**H-O**€13.68**4.7★42 rev](https://www.amazon.de/dp/B0CP62VZ8P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caputo - DELICRET - 6x 1kg Caputo Mehl 14% Eiweiß Manitoba ORO Tipo 0 | das Mehl für lange Gehzeiten bis 72H**--**€21.79**89 rev1y ago](https://www.amazon.de/dp/B0DY1NVJ7L) [**Alnatura Bio Buchweizenmehl 500 g**Alnatura**€2.32**145 rev1y ago](https://www.amazon.de/dp/B0DGQS6NKC) [**Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g**H-O**€13.68**42 rev2y ago](https://www.amazon.de/dp/B0CP62VZ8P) [**Herzberger Bio Naturland Weizen Mehl Typ 550 1kg**herzberger**€1.84**83 rev4y ago](https://www.amazon.de/dp/B09KC74YRN) [**Alnatura Bio Mehl Weizen Typ 550 1.00 kg**Alnatura**€1.68**98 rev5y ago](https://www.amazon.de/dp/B06XDBZJ77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diamant Weizenmehl Extra Type 405 1 kg**Diamant**€1.31**4.2★**▲ 228%**](https://www.amazon.de/dp/B003TUEEDW) [**Caputo Farina Pizzeria Tipo 00/Pizzamehl 1 kg.**Antimo Caputo**€3.28**4.6★**▲ 119%**](https://www.amazon.de/dp/B07QJTLQQ4) [**Alnatura Bio Weizen Mehl Typ 1050 1 kg**Alnatura**€1.45**4.6★**▲ 113%**](https://www.amazon.de/dp/B01MQ1PYYR) [**Dr. Oetker Frische Hefe 42 g**Dr. Oetker**€0.47**4.7★**▲ 110%**](https://www.amazon.de/dp/B0016N1EZU) [**Weizenmehl Type 550 2 5 kg**Zinßer Mühle**€4.42**4.9★**▲ 90%**](https://www.amazon.de/dp/B07YMSN4NY)
**~~View all trending →~~**
## **What buyers say about mehl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**34%
*“Super Produkt”*
**Backen**23%
*“Beste Basis für gute Baguettes”*
**Geschmack insgesamt**8%
*“Gutes Mehl”*
**Preis-Leistungs-Verhältnis**5%
*“Top Preis/Leistung”*
**Kochanleitung**5%
*“sehr gutes All-purpose Mehl”*
**Benutzerfreundlichkeit**4%
*“Gut zu verarbeiten”*
**Sauer**4%
*“Sauerteig Anstellgut gelingt top damit”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie beschrieben”*
**Geschmack**3%
*“Guter Geschmack”*
**Ernährungs Gehalt**2%
*“Buchweizenmehl möchte ich immer zu Hause haben, weil glutenfrei”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“Leider ist es absolut nicht mein Geschmack”*
**Haltbarkeit**17%
*“Erstens war es nur noch drei Monate haltbar”*
**Allergien**17%
*“Bin hochgradig allergisch auf lupine”*
**Abgestanden/verfault/verwöhnt**17%
*“Viel zu kurzes MHD, altes Mehl”*
**Funktionalität insgesamt**17%
*“Geht leider nicht gut auf”*
**Kochanleitung**8%
*“Roggen-Vollkornmehl nur bedingt für klassische Backrezepte geeignet”*
## **Common questions**
- **Is mehl profitable to sell on Amazon Germany?**
- The niche generates €118K/yr across 21 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mehl niche?**
- 13 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in mehl?**
- Top complaints mined from reviews: Geschmack insgesamt, Haltbarkeit, Allergien. The return rate is 0.0%.
- **When does demand for mehl peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the mehl niche?**
- Listings span €0.47–€23.90; the average listing price is €4.43 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.
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