---
title: "Mayonnaise — €76K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mayonnaise"
last_updated: "2026-08-10T04:58:29.219Z"
locale: en
meta:
description: "Niche score 41/100 · €76K/yr market · 229K searches/yr · €3.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €76K/yr market · 229K searches/yr · €3.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mayonnaise — €76K/yr Amazon DE Niche (2026) - Flapen"
---
# **mayonnaise**
**Skip it**
Pricing outside the sweet spot ($3.98 avg) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 80Competition 28Returns 100Price range 14Avg price 11Brand share 36Review moat 74Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****545.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€76K**
€76K/yr · 229K searches
**Price range**
**Bad****€1.64–€17.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€3.98**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, mayonnaise is a €76K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mayonnaise market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€100K–€119K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **40%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- by Amazon41% - Hellmann's14% - Thomy12% - Kewpie8% - Jeden Tag8% - Miracel Whip5% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mayonnaise/trend)
## **Top mayonnaise search terms**
- **mayonnaise**117K/yr-1.8%10.4% conv. - **mayo**55K/yr-13.3%4.3% conv. - **majo**34K/yr-10.3%2.7% conv. - **majonese**14K/yr-16.2%11.1% conv. - **welche mayonnaise ist die beste**3K/yr-54.7%0.0% conv. - **mayonaise**3K/yr-36.7%17.4% conv. - **majonaise**2K/yr-9.3%22.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mayonnaise/search-terms)
## **Top mayonnaise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€15K30%€23K40%€30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Mayonnaise 500ml**by Amazon**€1.72**4.6★1,124 rev](https://www.amazon.de/dp/B0D4VC33N2) [2**Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml**Hellmann's**€2.32**4.4★68 rev](https://www.amazon.de/dp/B0G351XWFK) [3**Jeden Tag Delikatess-Mayonnaise (0.5 l)**Jeden Tag**€1.65**4.6★45 rev](https://www.amazon.de/dp/B0DCK2R816) [4**THOMY Delikatess-Mayonnaise 200ml Tube 1er Pack (1x200ml)**Thomy**€2.13**4.2★304 rev](https://www.amazon.de/dp/B0161CQTCI) [5**Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei**Kewpie**€4.67**4.4★1,414 rev](https://www.amazon.de/dp/B0BN2BCNJR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml**Hellmann's**€2.32**68 rev7mo ago](https://www.amazon.de/dp/B0G351XWFK) [**by Amazon Mayonnaise 500ml**by Amazon**€1.72**1,124 rev1y ago](https://www.amazon.de/dp/B0D4VC33N2) [**By Amazon Remouladensauce 500ml**by Amazon**€1.64**438 rev1y ago](https://www.amazon.de/dp/B0D4V9NL43) [**Hellmanns Real Mayonnaise (0.23 l)**Hellmann's**€2.23**5 rev1y ago](https://www.amazon.de/dp/B0DPL1Y64L) [**Jeden Tag Delikatess-Mayonnaise (0.5 l)**Jeden Tag**€1.65**45 rev1y ago](https://www.amazon.de/dp/B0DCK2R816)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**By Amazon Remouladensauce 500ml**by Amazon**€1.64**4.5★**▲ 160%**](https://www.amazon.de/dp/B0D4V9NL43) [**Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml**Hellmann's**€2.32**4.4★**▲ 97%**](https://www.amazon.de/dp/B0G351XWFK) [**Hellmanns Real Mayonnaise (0.23 l)**Hellmann's**€2.23**4.5★**▲ 35%**](https://www.amazon.de/dp/B0DPL1Y64L) [**KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML**Kewpie**€7.49**4.4★**▲ 28%**](https://www.amazon.de/dp/B0BN1RKVXF) [**Miracel Whip Original Salatcreme 23% Fettgehalt Glutenfrei Laktosefrei mit Eiern aus Freilandhaltung 500 ml**Miracel Whip**€2.41**4.6★**— 4%**](https://www.amazon.de/dp/B01N2P91W7)
**~~View all trending →~~**
## **What buyers say about mayonnaise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**45%
*“Geschmack Tip Top”*
**Geschmack**18%
*“Top Sauce”*
**Qualität insgesamt**8%
*“Das Produkt ist vollkommen ok”*
**Preis-Leistungs-Verhältnis**4%
*“Preis/Leistung super”*
**Textur/Konsistenz – insgesamt**4%
*“cremig”*
**Würzigkeit**3%
*“Top Sauce”*
**Süße**2%
*“LECKER”*
**Inhaltsstoffe – insgesamt**1%
*“Auch die Zutatenqualität und der gute Geschmack heben sie für uns von vielen Standard-Produkten ab”*
**Einfache Reinigung**1%
*“sauber dosierbar”*
**Benutzerfreundlichkeit**1%
*“Guter Verschluss sich einfach auf und zu machen lässt”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Extrem ranziger Geschmack”*
**Preis-Leistungs-Verhältnis**11%
*“Teuer”*
**Geschmack**8%
*“Könnte aromatischer sein”*
**Würzigkeit**6%
*“Also pikant trifft es eindeutig”*
**Haltbarkeit**4%
*“haltbarkeit auch nur 5 monate”*
**Inhaltsstoffe – insgesamt**3%
*“schlechte Inhaltsstoffe”*
**Verdünnt/wässrig**3%
*“Etwas zu flüssig”*
**Sauer**3%
*“Die Mayo hat eine beissende Säuerlichkeit”*
**Textur/Konsistenz – insgesamt**2%
*“Da man den Unterschied zu Markenprodukten jedoch schmeckt, ziehe ich einen Stern ab - die Konsistenz ist auch nicht so cremig, wie man es sich wünscht”*
**Qualität insgesamt**2%
*“Schlechte Qualität”*
## **Common questions**
- **Is mayonnaise profitable to sell on Amazon Germany?**
- The niche generates €76K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mayonnaise niche?**
- 11 brands and 42 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in mayonnaise?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for mayonnaise peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mayonnaise niche?**
- Listings span €1.64–€17.23; the average listing price is €3.98 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.
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