---
title: "Mate Tee — €418K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mate-tee"
last_updated: "2026-08-10T09:29:41.800Z"
locale: en
meta:
description: "Niche score 52/100 · €418K/yr market · 448K searches/yr · €16.95 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €418K/yr market · 448K searches/yr · €16.95 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mate Tee — €418K/yr Amazon DE Niche (2026) - Flapen"
---
# **mate tee**
**Worth a look**
Shows low returns (0.1%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Market size 56Growth 17Conversion 63Competition 45Returns 100Price range 71Avg price 80Brand share 29Review moat 39Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€16.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.95–€34.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€418K**
€418K/yr · 448K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,550.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mate tee is a €418K/yr Amazon Germany market (448K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mate tee market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€424K–€509K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**9%**
- Playadito31% - caámate.28% - Rosamonte13% - Taragüi9% - Origeens7% - Amanda3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mate-tee/trend)
## **Top mate tee search terms**
- **mate tee**142K/yr-20.1%4.9% conv. - **mate**159K/yr-22.3%3.4% conv. - **yerba mate**87K/yr-7.6%5.4% conv. - **yerba mate tee**15K/yr-10.2%3.0% conv. - **mata**9K/yr+11.5%1.3% conv. - **matte tee**8K/yr-33.8%6.7% conv. - **playadito yerba mate**5K/yr+5.5%14.6% conv. - **yerba**5K/yr+8.4%6.6% conv. - **mate tea**4K/yr-22.0%5.3% conv. - **mate tee bio**4K/yr-19.7%7.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mate-tee/search-terms)
## **Top mate tee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€42K20%€84K30%€125K40%€167K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yerba Mate Playadito 1 kg Pack 1 Maté argentin**Playadito**€9.15**4.6★4,046 rev](https://www.amazon.de/dp/B006JY59TI) [2**Rosamonte Mate Tee 1er Pack (1 x 1000 g)**Rosamonte**€9.22**4.4★13,247 rev](https://www.amazon.de/dp/B002ZBBTLG) [3**Taragui - Mate Tee aus Argentinien 1kg**Taragüi**€9.23**4.4★4,261 rev](https://www.amazon.de/dp/B005EERG4K) [4**Yerba Mate Tee BIO 1KG Das Original gereift ungeröstet luftgetrocknet rauchfrei plastikfrei fair Matetee aus Mateblättern Mateaststückchen und Mateblattpulver DE-ÖKO-006**caámate.**€17.75**4.3★1,009 rev](https://www.amazon.de/dp/B07FXNWSJ3) [5**Bio Mate Tee mild 1 Kg - pur frisch & grün - luftgetrocknet - organic Yerba Mate - kontrolliert zertifiziert & abgefüllt in Deutschland (1000g)**caámate.**€18.28**4.4★290 rev](https://www.amazon.de/dp/B0C49Q87K2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meta Mate Unfiltered Bio Mate Tee 500 g | Ideal für Einsteiger | Sanfter Bio Yerba Mate mit bestem Preis-Leistungs-Verhältnis | Limitierte Edition | Handgemacht in Brasilien**Meta Mate**€6.95**48 rev8mo ago](https://www.amazon.de/dp/B0FZX3ZW81) [**Bio Mate Tee mild 1 Kg - pur frisch & grün - luftgetrocknet - organic Yerba Mate - kontrolliert zertifiziert & abgefüllt in Deutschland (1000g)**caámate.**€18.28**290 rev3y ago](https://www.amazon.de/dp/B0C49Q87K2) [**Bad Heilbrunner Bio Mate Guarana Tee - Mate Guarana-Samen Zitronenschalen - klassischer Tee aus Südamerika mit Zitronengeschmack (5 x15 Filterbeutel)**Bad Heilbrunner**€12.08**191 rev3y ago](https://www.amazon.de/dp/B0BCX4414R) [**Yerba Mate Playadito 1 kg Pack 3 Maté argentin**Playadito**€25.41**325 rev3y ago](https://www.amazon.de/dp/B0BCZMZBDZ) [**ORIGEENS BIO YERBA MATE TEE 200g - Das Original - Bio Yerba Mate Handgepflückt Ungeröstet - Blätter Frei von Stängeln Staub und Krümeln - Energie- und Detoxgetränk (Original 200g)**Origeens**€8.47**1,377 rev4y ago](https://www.amazon.de/dp/B085YCP67F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bio Mate Tee mild 1 Kg - pur frisch & grün - luftgetrocknet - organic Yerba Mate - kontrolliert zertifiziert & abgefüllt in Deutschland (1000g)**caámate.**€18.28**4.4★**▲ 115%**](https://www.amazon.de/dp/B0C49Q87K2) [**ORIGEENS BIO YERBA MATE TEE 1 KG - Das Original I Bio Yerba Mate Handgepflückt Ungeröstet - Blätter Frei von Stängeln Staub und Krümeln - Energie- und Detoxgetränk (Original 1k)**Origeens**€23.43**4.5★**▲ 79%**](https://www.amazon.de/dp/B07W5VW65H) [**Meta Mate Unfiltered Bio Mate Tee 500 g | Ideal für Einsteiger | Sanfter Bio Yerba Mate mit bestem Preis-Leistungs-Verhältnis | Limitierte Edition | Handgemacht in Brasilien**Meta Mate**€6.95**4.0★**▲ 69%**](https://www.amazon.de/dp/B0FZX3ZW81) [**Yerba Mate Playadito 1 kg Pack 3 Maté argentin**Playadito**€25.41**4.8★**▲ 33%**](https://www.amazon.de/dp/B0BCZMZBDZ) [**Mate Tee Pajarito tradicional - 1kg**Pajarito**€10.38**4.3★**▲ 29%**](https://www.amazon.de/dp/B00512EFOY)
**~~View all trending →~~**
## **What buyers say about mate tee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**46%
*“Good Taste”*
**Qualität insgesamt**17%
*“Für mich ein hochwertiges Produkt”*
**Geschmack**10%
*“Geschmack sehr lecker”*
**Preis-Leistungs-Verhältnis**5%
*“super preis”*
**Vegan/Biologisch**3%
*“Ja alles bio, fairtrade etc. das verstehe ich ja”*
**Frische**3%
*“Frische”*
**Geruch**2%
*“hat ein sehr reines Aroma”*
**beworben Vs Tatsächliches Produkt**2%
*“Erwartungen erfüllt”*
**Haltbarkeit**1%
*“Sehr beständiges Produkt”*
**Gesamtgröße**1%
*“OK. Passt”*
### **What buyers complain about **
**Geschmack insgesamt**22%
*“der Mate wird für meinen Geschmack zu bitter.”*
**Geschmack**14%
*“Geschmack null”*
**Bitter**10%
*“der Tee schmeckte viel zu bitter,”*
**Preis-Leistungs-Verhältnis**9%
*“Teuer”*
**Koffeingehalt**8%
*“Koffeinschnäppchen”*
**Qualität insgesamt**6%
*“Wie beschrieben mittlere Qualität würde ich sagen es sind ein paar Stiele drin”*
**Brock/Klump/Sammlung**4%
*“Zu viele Staubkrümel”*
**Abgestanden/verfault/verwöhnt**3%
*“Ist nicht sehr reif”*
**Geruch**3%
*“Geruch”*
**Inhaltsstoffe – insgesamt**1%
*“Mir fehlt genau das was Yerba Mate normalerweise ausmacht die typische anregende Wirkung, Intensität und das charakteristische Profil der Inhaltsstoffe”*
## **Common questions**
- **Is mate tee profitable to sell on Amazon Germany?**
- The niche generates €418K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mate tee niche?**
- 11 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in mate tee?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Bitter. The return rate is 0.1%.
- **When does demand for mate tee peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mate tee niche?**
- Listings span €6.95–€34.30; the average listing price is €16.95 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.
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