---
title: "Marmite — €136K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/marmite"
last_updated: "2026-08-10T03:52:53.344Z"
locale: en
meta:
description: "Niche score 44/100 · €136K/yr market · 55K searches/yr · €20.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €136K/yr market · 55K searches/yr · €20.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marmite — €136K/yr Amazon DE Niche (2026) - Flapen"
---
# **marmite**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 95Competition 9Returns 100Price range 78Avg price 89Brand share 0Review moat 90Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****197.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€20.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.01–€40.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€136K**
€136K/yr · 55K searches
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, marmite is a €136K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marmite market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€123K–€164K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Marmite92% - Tom Moritz8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/marmite/trend)
## **Top marmite search terms**
- **marmite**46K/yr-20.5%12.9% conv. - **marmite 250g**5K/yr-26.1%20.6% conv. - **marmite 500g**4K/yr-23.2%16.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/marmite/search-terms)
## **Top marmite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€20K30%€41K45%€61K60%€82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marmite - Marmite - 250 g**Marmite**€10.18**4.5★92 rev](https://www.amazon.de/dp/B019A56Z2M) [2**Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774**Marmite**€17.61**4.6★1,368 rev](https://www.amazon.de/dp/B00A79CDNG) [3**Marmite Yeast Extract Original 125g**Marmite**€8.01**4.6★71 rev](https://www.amazon.de/dp/B06XG7SKV1) [4**Marmite 250g (3 Pack) by Marmite**Marmite**€22.70**4.3★59 rev](https://www.amazon.de/dp/B00M3HZUMQ) [5**Marmite Jar 6X250G by Marmite**Marmite**€40.52**4.5★38 rev](https://www.amazon.de/dp/B01MUH3SGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mar-mite Jar Spread 500g (Pack 1)**Tom Moritz**€17.25**14 rev1y ago](https://www.amazon.de/dp/B0DMWBF6NZ) [**Marmite 125g pack 2**Tom Moritz**€13.19**53 rev2y ago](https://www.amazon.de/dp/B0D6356X64) [**Marmite Jar 250g Pack 2**Tom Moritz**€18.95**42 rev2y ago](https://www.amazon.de/dp/B0CD7Q86TK) [**Marmite - Marmite - 250 g**Marmite**€10.18**92 rev5y ago](https://www.amazon.de/dp/B019A56Z2M) [**Marmite Yeast Extract Original 125g**Marmite**€8.01**71 rev9y ago](https://www.amazon.de/dp/B06XG7SKV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marmite - Marmite - 250 g**Marmite**€10.18**4.5★**▲ 101%**](https://www.amazon.de/dp/B019A56Z2M) [**Mar-mite Jar Spread 500g (Pack 1)**Tom Moritz**€17.25**4.7★**— 8%**](https://www.amazon.de/dp/B0DMWBF6NZ) [**Marmite Jar 6X250G by Marmite**Marmite**€40.52**4.5★**— 3%**](https://www.amazon.de/dp/B01MUH3SGW) [**Marmite 250g (3 Pack) by Marmite**Marmite**€22.70**4.3★**— 3%**](https://www.amazon.de/dp/B00M3HZUMQ) [**Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774**Marmite**€17.61**4.6★**▼ 23%**](https://www.amazon.de/dp/B00A79CDNG)
**~~View all trending →~~**
## **What buyers say about marmite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**63%
*“Schmeckt immer”*
**Backen**7%
*“Ich liebe es auf Brot”*
**beworben Vs Tatsächliches Produkt**7%
*“Produkt bekannt und wie erwartet”*
**Qualität insgesamt**7%
*“Gute Ware”*
**Kochanleitung**3%
*“balanciert aber jedes Gericht perfekt aus.”*
**Geschmack**3%
*“Besser als Maggie”*
**Knusprigkeit**3%
*“Lecker 😋 Harzer Käse und Marmite drauf, ich liebe es 😋”*
**Benutzerfreundlichkeit**3%
*“Sparsam in der Verwendung”*
### **What buyers complain about **
**Brock/Klump/Sammlung**20%
*“Ausgeronnen und verklebt”*
**Geschmack insgesamt**20%
*“Schmeckt nicht so dolle”*
**Funktionalität insgesamt**20%
*“jedoch nicht sinnvoll!!”*
**Farbe**10%
*“Ist nicht schwarz”*
**Geruch**10%
*“riecht nach Bobmartin Hunde Tabletten”*
**Preis-Leistungs-Verhältnis**10%
*“Nach EU-Austritt von GB leider etwas teurer”*
## **Common questions**
- **Is marmite profitable to sell on Amazon Germany?**
- The niche generates €136K/yr across 9 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the marmite niche?**
- 2 brands and 27 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in marmite?**
- Top complaints mined from reviews: Brock/Klump/Sammlung, Geschmack insgesamt, Funktionalität insgesamt. The return rate is 0.0%.
- **When does demand for marmite peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the marmite niche?**
- Listings span €8.01–€40.52; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
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