---
title: "Marmelade — €135K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/marmelade"
last_updated: "2026-08-08T14:22:24.798Z"
locale: en
meta:
description: "Niche score 50/100 · €135K/yr market · 800K searches/yr. Pricing outside the sweet spot ($5.09 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €135K/yr market · 800K searches/yr. Pricing outside the sweet spot ($5.09 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Marmelade — €135K/yr Amazon DE Niche (2026) - Flapen"
---
# **marmelade**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($5.09 avg) keeps it on the watch list.
Market size 30Growth 29Conversion 41Competition 80Returns 100Price range 45Avg price 14Brand share 28Review moat 82Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****358.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€1.48–€25.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€135K**
€135K/yr · 800K searches
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€5.09**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, marmelade is a €135K/yr Amazon Germany market (800K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marmelade market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **€153K–€204K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**9%**
- Schwartau39% - by Amazon34% - Darbo6% - Alnatura5% - Zentis4% - Bonne Maman3% - Open — no brand owns it (8 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/marmelade/trend)
## **Top marmelade search terms**
- **jam**520K/yr+15.1%0.1% conv. - **marmelade**189K/yr-11.3%7.7% conv. - **konfitüre**23K/yr-4.5%6.2% conv. - **schwartau marmelade**20K/yr-21.1%5.3% conv. - **konfitüren honig & brotaufstriche**12K/yr-24.1%1.5% conv. - **fruchtaufstrich**8K/yr-13.9%1.9% conv. - **konfitüren**7K/yr-17.6%3.0% conv. - **jams**7K/yr-8.4%0.1% conv. - **marmalade**6K/yr-35.1%3.8% conv. - **marmeladen**7K/yr-5.7%4.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/marmelade/search-terms)
## **Top marmelade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4K6%€8K9%€12K12%€16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Erdbeerkonfitüre 454g**by Amazon**€1.68**4.3★1,482 rev](https://www.amazon.de/dp/B0CKXJXPPZ) [2**by Amazon Heidelbeerkonfitüre 454g**by Amazon**€2.11**4.5★872 rev](https://www.amazon.de/dp/B0CKXMCQ91) [3**by Amazon Orangen Marmelade 454g**by Amazon**€1.96**4.3★767 rev](https://www.amazon.de/dp/B0CPPXND5H) [4**Schwartau Extra Konfitüre Erdbeere 340 g**Schwartau**€2.34**4.5★327 rev](https://www.amazon.de/dp/B09CLB41QT) [5**DArbo Fruchtaufstrich 100 Portionen - Mix Sortiment 1er Pack (1 x 2.5 kg)**Darbo**€23.17**4.6★703 rev](https://www.amazon.de/dp/B0056VDC5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zentis Frühstücks-Konfitüre Erdbeere Brotaufstrich 230g**Zentis**€1.65**37 rev9mo ago](https://www.amazon.de/dp/B0C7LFD615) [**by Amazon Heidelbeerkonfitüre 454g**by Amazon**€2.11**872 rev1y ago](https://www.amazon.de/dp/B0CKXMCQ91) [**by Amazon Orangen Marmelade 454g**by Amazon**€1.96**767 rev1y ago](https://www.amazon.de/dp/B0CPPXND5H) [**by Amazon Himbeerkonfitüre 454g**by Amazon**€1.95**662 rev1y ago](https://www.amazon.de/dp/B0CKXLSC2X) [**by Amazon Pfirsichkonfitüre 454g**by Amazon**€1.87**600 rev1y ago](https://www.amazon.de/dp/B0CKXK3H2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zentis Frühstücks-Konfitüre Erdbeere Brotaufstrich 230g**Zentis**€1.65**4.5★**▲ 168%**](https://www.amazon.de/dp/B0C7LFD615) [**Schwartau Extra Konfitüre Himbeere 340 g**Schwartau**€2.38**4.7★**▲ 92%**](https://www.amazon.de/dp/B09CLC5QJL) [**Schwartau Extra Konfitüre Pfirsich 340 g**Schwartau**€2.47**4.5★**▲ 89%**](https://www.amazon.de/dp/B09CLC4Z5V) [**Schwartau Extra Konfitüre Erdbeere 340 g**Schwartau**€2.34**4.5★**▲ 68%**](https://www.amazon.de/dp/B09CLB41QT) [**Jeden Tag Konfitüre Extra Erdbeere 450 g**Jeden Tag**€1.48**4.4★**▲ 66%**](https://www.amazon.de/dp/B08DGTCLP4)
**~~View all trending →~~**
## **What buyers say about marmelade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Leckerrrr”*
**Geschmack**12%
*“Best Marmelade”*
**Süße**11%
*“Sweet”*
**Qualität insgesamt**7%
*“Goodyear Qualität,”*
**Preis-Leistungs-Verhältnis**3%
*“Preis-Leistung das beste Produkt”*
**Backen**3%
*“Beste Pflaumenmus”*
**Textur/Konsistenz – insgesamt**3%
*“Die Textur ist relativ fein mit nur sehr wenigen Fruchtstückchen”*
**Geschenk Zweck**2%
*“Super Geschenkidee”*
**Künstliche Süßstoffe**1%
*“stattdessen die natürliche Süße der Frucht nutzt.”*
**Ernährungs Gehalt**1%
*“Vorteil: Mit deutlich weniger Kalorien (ideal für Low-Carb oder Diäten)”*
### **What buyers complain about **
**Süße**20%
*“schmeckt nur total süß”*
**Geschmack insgesamt**9%
*“Schmeckt undefinierbar”*
**Geschmack**6%
*“Null Geschmack”*
**Preis-Leistungs-Verhältnis**5%
*“Könnte etwas billiger sein”*
**Künstliche Süßstoffe**4%
*“Starker Süssstoffgeschmack”*
**Textur/Konsistenz – insgesamt**3%
*“Mangelhafte Konsistenz”*
**Qualität insgesamt**3%
*“Abweichung von der Bestellung mit Qualitätsverlust”*
**Gesamtgröße**3%
*“Kleiner an Portionen wäre besser,so 50 Stück”*
**Verdünnt/wässrig**3%
*“2 davon sind fast flüssig”*
**Kontamination**2%
*“Schimmel”*
## **Common questions**
- **Is marmelade profitable to sell on Amazon Germany?**
- The niche generates €135K/yr across 52 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the marmelade niche?**
- 14 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in marmelade?**
- Top complaints mined from reviews: Süße, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for marmelade peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the marmelade niche?**
- Listings span €1.48–€25.99; the average listing price is €5.09 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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