---
title: "Mandeln — €372K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mandeln"
last_updated: "2026-08-10T08:26:40.367Z"
locale: en
meta:
description: "Niche score 49/100 · €372K/yr market · 269K searches/yr · €14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €372K/yr market · 269K searches/yr · €14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mandeln — €372K/yr Amazon DE Niche (2026) - Flapen"
---
# **mandeln**
**Skip it**
Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 11Conversion 85Competition 24Returns 100Price range 73Avg price 72Brand share 35Review moat 74Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****525.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€2.50–€49.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€14.62**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€372K**
€372K/yr · 269K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mandeln is a €372K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mandeln market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€439K–€585K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- Amazon35% - nut&me24% - Alnatura13% - Maryland9% - vom-Achterhof4% - Mundo Feliz3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mandeln/trend)
## **Top mandeln search terms**
- **mandeln**164K/yr-28.6%8.9% conv. - **mandel**20K/yr-25.1%3.4% conv. - **mandeln naturbelassen**35K/yr-33.8%10.3% conv. - **almonds**13K/yr-13.9%8.2% conv. - **almond**8K/yr-13.4%4.0% conv. - **mandeln 1kg**14K/yr-56.2%4.6% conv. - **badem**2K/yr+7.5%0.7% conv. - **mandeln ganz**4K/yr-30.7%7.5% conv. - **ganze mandeln**5K/yr-48.4%5.5% conv. - **mandeln kaufen**3K/yr-59.4%1.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mandeln/search-terms)
## **Top mandeln products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€37K20%€74K30%€112K40%€149K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Mandeln Aus Kalifornien - 500g**Amazon**€7.13**4.6★1,146 rev](https://www.amazon.de/dp/B0DWP46T5P) [2**nut&me Mandeln naturbelassen und ungesalzen 1000g | süßer & milder Geschmack | Frei von künstlichen Konservierungsstoffen Aromen & Farbstoffen | ideal als Snack zwischendurch oder beim Backen**nut&me**€13.74**4.8★164 rev](https://www.amazon.de/dp/B0F3DRHDNN) [3**Alnatura Bio Mandeln 200g**Alnatura**€2.95**4.5★356 rev](https://www.amazon.de/dp/B01M9GF8GL) [4**by Amazon Mandeln Aus Kalifornien - 200g**Amazon**€2.95**4.6★1,146 rev](https://www.amazon.de/dp/B0DWPFR8WB) [5**Maryland Röst-Mandeln 400g Vorratspackung Knackige Mandeln schonend ganz ohne Öl geröstet Einzigartiges Aroma aus eigener Röstung in Deutschland (1 x 400g)**Maryland**€7.10**4.5★308 rev](https://www.amazon.de/dp/B08KJ47FPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maryland Mandeln 150g Beutel Mandeln naturbelassen vegan frei von künstlichen Aromen ohne Zusatzstoffe Im praktischen Format genießen (1 x 150g)**Maryland**€2.84**2 rev7mo ago](https://www.amazon.de/dp/B0G59KYYWB) [**by Amazon Blanchierte Gehobelte Mandeln - 200g**Amazon**€2.69**369 rev12mo ago](https://www.amazon.de/dp/B0FCMV6G5X) [**by Amazon Gemahlene Mandeln - 200g**by Amazon**€2.50**334 rev1y ago](https://www.amazon.de/dp/B0FCMXG553) [**by Amazon Mandeln Aus Kalifornien - 500g**Amazon**€7.13**1,146 rev1y ago](https://www.amazon.de/dp/B0DWP46T5P) [**by Amazon Mandeln Aus Kalifornien - 200g**Amazon**€2.95**1,146 rev1y ago](https://www.amazon.de/dp/B0DWPFR8WB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maryland Mandeln 150g Beutel Mandeln naturbelassen vegan frei von künstlichen Aromen ohne Zusatzstoffe Im praktischen Format genießen (1 x 150g)**Maryland**€2.84**5.0★**▲ 322%**](https://www.amazon.de/dp/B0G59KYYWB) [**nut&me Mandeln naturbelassen und ungesalzen 1000g | süßer & milder Geschmack | Frei von künstlichen Konservierungsstoffen Aromen & Farbstoffen | ideal als Snack zwischendurch oder beim Backen**nut&me**€13.74**4.8★**▲ 214%**](https://www.amazon.de/dp/B0F3DRHDNN) [**by Amazon Gesalzene Mandeln 200 g**by Amazon**€3.67**4.4★**▲ 113%**](https://www.amazon.de/dp/B0CCVG1B6H) [**nut&me Blanchierte ganze Mandeln 1 kg | Gentechnikfrei | Roh und nicht pasteurisiert | Ungesalzen | Keto | Paleo | Koscher | Bulk |Reich an Proteinen Ballaststoffen**nut&me**€14.55**4.4★**▲ 95%**](https://www.amazon.de/dp/B0BPJWKNNS) [**Maryland Röst-Mandeln 400g Vorratspackung Knackige Mandeln schonend ganz ohne Öl geröstet Einzigartiges Aroma aus eigener Röstung in Deutschland (1 x 400g)**Maryland**€7.10**4.5★**▲ 45%**](https://www.amazon.de/dp/B08KJ47FPZ)
**~~View all trending →~~**
## **What buyers say about mandeln**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**32%
*“Beste Qualität”*
**Geschmack insgesamt**23%
*“Schmeckt super”*
**Frische**8%
*“Es gibt frische, knackige,”*
**Preis-Leistungs-Verhältnis**6%
*“lecker und preiswert”*
**Geschmack**5%
*“aromatisch”*
**Backen**4%
*“Ideal zum Snacken, fürs Müsli, zum Backen oder für selbstgemachte Mandelmilch”*
**Knusprigkeit**3%
*“Knackig”*
**Vegan/Biologisch**3%
*“Solide Bio-Mandeln mit kleinem Makel”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Gut fürs Müsli”*
**Salzgehalt**2%
*“nicht zu salzig oder bitter”*
### **What buyers complain about **
**Bitter**18%
*“extremst bitter - Übelkeit”*
**Qualität insgesamt**11%
*“Quality not good”*
**Geschmack insgesamt**9%
*“Mandeln schmecken nicht (sind bitter)”*
**Preis-Leistungs-Verhältnis**9%
*“etwas zu teuer”*
**Abgestanden/verfault/verwöhnt**8%
*“Viele ranzige Mandeln”*
**Hartes Gefühl**7%
*“und sind sehr hart”*
**Geschmack**4%
*“wenig aromatisch”*
**Feucht/Trocken**4%
*“etwas staubig”*
**Salzgehalt**4%
*“Knackig aber zu wenig Salz!”*
**Ernährungs Gehalt**3%
*“Mandeln sind nicht dafür bekannt in Mengen unfassbar gesund zu sein (Omega 6),”*
## **Common questions**
- **Is mandeln profitable to sell on Amazon Germany?**
- The niche generates €372K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mandeln niche?**
- 12 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in mandeln?**
- Top complaints mined from reviews: Bitter, Qualität insgesamt, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for mandeln peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the mandeln niche?**
- Listings span €2.50–€49.42; the average listing price is €14.62 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.
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