---
title: "Mandelmus — €304K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mandelmus"
last_updated: "2026-08-10T04:00:51.093Z"
locale: en
meta:
description: "Niche score 50/100 · €304K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €304K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mandelmus — €304K/yr Amazon DE Niche (2026) - Flapen"
---
# **mandelmus**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 51Growth 14Conversion 79Competition 33Returns 100Price range 40Avg price 55Brand share 12Review moat 80Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****400.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€12.64**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€304K**
€304K/yr · 297K searches
**Price range**
**Okay****€4.73–€21.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, mandelmus is a €304K/yr Amazon Germany market (297K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mandelmus market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€316K–€379K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- Alnatura45% - KoRo23% - Naughty Nuts14% - Vilgain9% - Seba Garden5% - FOODIN3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
23K18KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mandelmus/trend)
## **Top mandelmus search terms**
- **mandelmus**143K/yr-24.4%7.5% conv. - **mandelmus ohne zucker**37K/yr-27.7%8.5% conv. - **koro mandelmus**22K/yr-24.4%4.9% conv. - **almond butter**16K/yr-17.6%5.6% conv. - **mandelmus weiß**11K/yr-6.4%8.5% conv. - **mandelmus braun**11K/yr-16.4%7.4% conv. - **mandelbutter**11K/yr-32.2%3.6% conv. - **koro nussmus**7K/yr-13.6%1.0% conv. - **mandelmus bio**7K/yr-18.8%10.1% conv. - **koro mus**6K/yr-22.7%0.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mandelmus/search-terms)
## **Top mandelmus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€30K20%€61K30%€91K40%€122K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Mandelmus braun 250 g**Alnatura**€5.56**4.5★247 rev](https://www.amazon.de/dp/B073PB2RGV) [2**Alnatura Bio Mandelmus Weiß Vegan 250g**Alnatura**€6.42**4.4★265 rev](https://www.amazon.de/dp/B01MYETDDZ) [3**KoRo - Mandelmus Braun 2 x 500 g - ohne Zuckerzusatz* und Salz - 100% ungeschälte & geröstete Mandeln - Nuss Creme ohne Zusätze**KoRo**€21.72**4.4★1,500 rev](https://www.amazon.de/dp/B0CP4R538Z) [4**KoRo - Weißes Mandelmus 2 x 500 g - Nussmus ohne Zusatz von Zucker und Palmöl - 100% Mandeln - Unvergleichbar cremig - Vegan - Proteinquelle**KoRo**€21.35**4.3★172 rev](https://www.amazon.de/dp/B0CL8QPBJ3) [5**NAUGHTY NUTS Bio Mandelmus SMOOTH 100% vegan 500g - ohne Palmöl & Zuckerzusatz natürliches Nussmus ideal als Topping oder für Rezepte aus Bio Mandeln & mit einer Prise Meersalz verfeinert**Naughty Nuts**€11.93**3.9★213 rev](https://www.amazon.de/dp/B0CNQ1W13X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KoRo - Mandelmus Braun 2 x 500 g - ohne Zuckerzusatz* und Salz - 100% ungeschälte & geröstete Mandeln - Nuss Creme ohne Zusätze**KoRo**€21.72**1,500 rev5mo ago](https://www.amazon.de/dp/B0CP4R538Z) [**Vilgain Weißes Mandelmus (1000g) Cremig 100% Blanchierte Mandeln Fein & Cremig Vegane Mandelbutter Ohne Zuckerzusatz & Palmöl Großpackung Ideal Für Low Carb Porridge & Backen Natürlich**Vilgain**€14.89**15 rev6mo ago](https://www.amazon.de/dp/B0GGR1MSTK) [**Vilgain Mandelmus (1000g) Knusprig 100% Mandeln Ohne Zuckerzusatz & Palmöl Proteinreiche Mandelbutter Vegan & Glutenfrei Natürliches Nussmus aus Trocken Gerösteten Mandeln**Vilgain**€15.24**6 rev6mo ago](https://www.amazon.de/dp/B0GGQPZLKT) [**KoRo - Bio Mandelmus mit Zimt und Vanille 500 g - Proteinquelle - Vegan - Als Topping oder zum Backen**KoRo**€16.74**25 rev1y ago](https://www.amazon.de/dp/B0DZM5DSHW) [**Mandelbutter Smooth - 1kg natürliche Mandel Butter ohne Zusätze aus 100% blanchierten Mandeln - High Protein - Cremiges Mandelmus ohne Zusätze von Salz Öl oder Palmfett - Vegan**Vit4ever**€20.34**271 rev1y ago](https://www.amazon.de/dp/B0DK7Y8XN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vilgain Weißes Mandelmus (1000g) Cremig 100% Blanchierte Mandeln Fein & Cremig Vegane Mandelbutter Ohne Zuckerzusatz & Palmöl Großpackung Ideal Für Low Carb Porridge & Backen Natürlich**Vilgain**€14.89**4.5★**▲ 281%**](https://www.amazon.de/dp/B0GGR1MSTK) [**Vilgain Mandelmus (1000g) Knusprig 100% Mandeln Ohne Zuckerzusatz & Palmöl Proteinreiche Mandelbutter Vegan & Glutenfrei Natürliches Nussmus aus Trocken Gerösteten Mandeln**Vilgain**€15.24**4.3★**▲ 105%**](https://www.amazon.de/dp/B0GGQPZLKT) [**FOODIN Bio Mandelmus braun im Glas Mandelbutter ausgezeichnete Protein- und Fettsäurenquelle 100% biologisch glutenfrei und vegan (250g)**FOODIN**€9.31**4.2★**▲ 55%**](https://www.amazon.de/dp/B09QT5WLMV) [**KoRo - Weißes Mandelmus 2 x 500 g - Nussmus ohne Zusatz von Zucker und Palmöl - 100% Mandeln - Unvergleichbar cremig - Vegan - Proteinquelle**KoRo**€21.35**4.3★**▲ 17%**](https://www.amazon.de/dp/B0CL8QPBJ3) [**NAUGHTY NUTS Bio Mandelmus Cinnamon Roll | Mit Mandeln & Zimt | 100% Natürlich & Vegan | Ohne Palmöl & Zucker | Ideal Als Topping Für Müsli | 250g**Naughty Nuts**€6.42**4.3★**— 9%**](https://www.amazon.de/dp/B0BLC3TWK8)
**~~View all trending →~~**
## **What buyers say about mandelmus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**42%
*“Mega lecker”*
**Geschmack**12%
*“Gut im Geschmack und gesund”*
**Qualität insgesamt**11%
*“Gutes Produkt”*
**Textur/Konsistenz – insgesamt**6%
*“Konsistenz super”*
**Süße**5%
*“schmeckt sehr gut mit wenig Zucker”*
**Weiches Gefühl**3%
*“Super cremig, bin begeistert”*
**Preis-Leistungs-Verhältnis**2%
*“Gut und günstiger als im Supermarkt vor Ort”*
**Vegan/Biologisch**2%
*“Alnatura Bio Mandelmus,n überzeugt durch seine Reinheit und ich finde es super lecker”*
**Knusprigkeit**2%
*“Knusprig”*
**Inhaltsstoffe – insgesamt**2%
*“Wer Wert auf reine Zutaten und Qualität legt, wird hier nicht enttäuscht”*
### **What buyers complain about **
**Geschmack insgesamt**19%
*“Schmeckt ranzig”*
**Abgestanden/verfault/verwöhnt**12%
*“RANZIG”*
**Geschmack**10%
*“kein Cinnamon Roll Geschmack”*
**Qualität insgesamt**7%
*“Qualitätskontrollen unzureichend”*
**Brock/Klump/Sammlung**6%
*“Klumpig und ölig”*
**Preis-Leistungs-Verhältnis**6%
*“Was ist das für eine exorbitante Preissteigerung?.”*
**Verdünnt/wässrig**5%
*“etwas flüssig”*
**Geruch**4%
*“Stinksauer”*
**Textur/Konsistenz – insgesamt**4%
*“Fast erstickt so trocken ist diese widerliche Konsistenz”*
**Haltbarkeit**2%
*“Nur einen Monat haltbar und ranzig”*
## **Common questions**
- **Is mandelmus profitable to sell on Amazon Germany?**
- The niche generates €304K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mandelmus niche?**
- 7 brands and 13 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in mandelmus?**
- Top complaints mined from reviews: Geschmack insgesamt, Abgestanden/verfault/verwöhnt, Geschmack. The return rate is 0.0%.
- **When does demand for mandelmus peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the mandelmus niche?**
- Listings span €4.73–€21.72; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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