---
title: "Macadamianüsse — €279K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/macadamianuesse"
last_updated: "2026-08-10T17:28:59.258Z"
locale: en
meta:
description: "Niche score 61/100 · €279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Macadamianüsse — €279K/yr Amazon DE Niche (2026) - Flapen"
---
# **macadamianüsse**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 14Conversion 77Competition 52Returns 100Price range 85Avg price 95Brand share 64Review moat 86Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****287.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€3.13–€98.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€279K**
€279K/yr · 152K searches
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, macadamianüsse is a €279K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macadamianüsse market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€303K–€363K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**28%**
- by Amazon27% - Kamelur16% - SÜSSUNDCLEVER.DE est 20169% - Seeberger8% - Biojoy6% - Alnatura5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/macadamianuesse/trend)
## **Top macadamianüsse search terms**
- **macadamianüsse**84K/yr-22.9%6.6% conv. - **macadamia**31K/yr-14.7%5.2% conv. - **macadamianüsse bio**14K/yr-27.3%11.4% conv. - **macadamianüsse gesalzen**9K/yr-33.1%4.4% conv. - **macadamia nüsse**6K/yr-19.8%5.6% conv. - **macadamia nuts**3K/yr-15.3%5.0% conv. - **macadamianüsse ungesalzen**3K/yr-16.4%6.6% conv. - **makadamia nuss**2K/yr-50.8%3.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/macadamianuesse/search-terms)
## **Top macadamianüsse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€11K8%€22K12%€33K16%€45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Macadamianüsse Ungesalzene 500g (1er-Pack)**by Amazon**€14.12**4.4★2,081 rev](https://www.amazon.de/dp/B082VSYX1C) [2**Kamelur 1kg BIO Macadamiabruch in Rohkostqualität - Bio Macadamia Nüsse gebrochen roh und unbehandelt**Kamelur**€26.97**4.3★147 rev](https://www.amazon.de/dp/B0DVZ8XG27) [3**by Amazon MACADAMIA-NUSSKERNE Ungesalzen 200 g (Pack of 1)**by Amazon**€6.93**4.5★325 rev](https://www.amazon.de/dp/B0CCVKQN37) [4**süssundclever.de Bio Macadamiabruch | Macadamiakerne | 1 0 kg | Macadamia | Style 6 | plastikfrei und ökologisch-nachhaltig abgepackt**SÜSSUNDCLEVER.DE est 2016**€24.99**4.2★177 rev](https://www.amazon.de/dp/B09Q93X424) [5**Seeberger Macadamias geröstet & gesalzen: Feinstens veredelte Macadamianüsse - schonend geröstet mit feiner Salznote - intensiv nussig - geschält vegan (1 x 125 g)**Seeberger**€5.77**4.4★252 rev](https://www.amazon.de/dp/B003TUKE2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Müsli Mühle Bio Macadamianüsse Macadamia als Bruch Nussskerne 1000g**MÜSLI MÜHLE Kernig Kornig Knusprig**€22.32**2 rev3mo ago](https://www.amazon.de/dp/B0GXBM53D1) [**nut&me Macadamianüsse 1 kg | Ganze Macadamia Nüsse geschält | Ungesalzen glutenfrei und ohne Zusatzstoffe | Ideal für Snacks Backen Granola Salate und süße Rezepte**nut&me**€24.78**16 rev3mo ago](https://www.amazon.de/dp/B0GWF4S73M) [**Bio Macadamianüsse 750g - Natur Macadamia Nüsse Roh Ungesalzen Hälften & Große Stücke von Foozia**Foozia**€20.43**22 rev6mo ago](https://www.amazon.de/dp/B0GFF6FFSH) [**Bio aromatische Premium Fair Trade Jumbo Macadamia Nüsse 1000gr 1 kg Öko & Fair roh ungeröstete Kenia Macadamias Nuts extra große Kerne vegan Familienpackung Value-Pack**pakka**€33.03**39 rev1y ago](https://www.amazon.de/dp/B0FGJR4K81) [**Kamelur 5kg BIO Macadamiabruch in Rohkostqualität - Bio Macadamia Nüsse gebrochen roh und unbehandelt**Kamelur**€98.55**147 rev1y ago](https://www.amazon.de/dp/B0DW46152X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**nut&me Macadamianüsse 1 kg | Ganze Macadamia Nüsse geschält | Ungesalzen glutenfrei und ohne Zusatzstoffe | Ideal für Snacks Backen Granola Salate und süße Rezepte**nut&me**€24.78**4.8★**▲ 463%**](https://www.amazon.de/dp/B0GWF4S73M) [**Müsli Mühle Bio Macadamianüsse Macadamia als Bruch Nussskerne 1000g**MÜSLI MÜHLE Kernig Kornig Knusprig**€22.32**4.0★**▲ 454%**](https://www.amazon.de/dp/B0GXBM53D1) [**1001 Frucht Macadamianüsse ungesalzen | Macadamiakerne 500g | Ganze Nüsse ohne Schale I Naturbelassene Nüsse Rohkost-Qualität | Aus Australien ohne Zusätze I Frische Nüsse unbehandelt**1001 Frucht**€19.45**4.7★**▲ 169%**](https://www.amazon.de/dp/B003OVRVPY) [**FOODIN Bio Macadamianüsse Whole 500g Macadamiakerne Macademia Nüsse 100% bio Rohkost & ungesättigte Fette Top Qualität Glutenfrei & Vegan (1x 500 g)**FOODIN**€20.11**4.3★**▲ 146%**](https://www.amazon.de/dp/B09QT4MRYN) [**Kamelur 5kg BIO Macadamiabruch in Rohkostqualität - Bio Macadamia Nüsse gebrochen roh und unbehandelt**Kamelur**€98.55**4.3★**▲ 134%**](https://www.amazon.de/dp/B0DW46152X)
**~~View all trending →~~**
## **What buyers say about macadamianüsse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Delicious”*
**Qualität insgesamt**18%
*“Super Qualität”*
**Frische**7%
*“ganz zufrieden: Sie schmecken frisch,”*
**Geschmack**7%
*“guter Geschmack”*
**Ernährungs Gehalt**5%
*“Sehr gesund und sättigend, der perfekte Snack für zwischendurch”*
**Preis-Leistungs-Verhältnis**4%
*“Bestes Preis-Leistungsverhältnis”*
**Vegan/Biologisch**4%
*“Top Bio Qualität”*
**Salzgehalt**3%
*“Mild gesalzene, relativ weiche, große Nusskerne”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Perfekt für Gesundheit”*
**Gesamtgröße**2%
*“passt”*
### **What buyers complain about **
**Abgestanden/verfault/verwöhnt**21%
*“Ranzige Nüsse”*
**Geschmack insgesamt**20%
*“Unappetitlich”*
**Geschmack**7%
*“Total geschmacklos”*
**Preis-Leistungs-Verhältnis**6%
*“Schade ums Geld”*
**Qualität insgesamt**5%
*“Enttäuschende Qualität – leider ungenießbar”*
**Geruch**4%
*“Die Nüsse riechen ranzig”*
**Hartes Gefühl**3%
*“Die waren wie sehr hartes Gummi”*
**Textur/Konsistenz – insgesamt**3%
*“leicht muffig”*
**Knusprigkeit**3%
*“NULL Sterne die Macadamias waren alle Muffig”*
**Verschwendung natürlicher Ressourcen**3%
*“Eine unverzeihliche Verschwendung von Material”*
## **Common questions**
- **Is macadamianüsse profitable to sell on Amazon Germany?**
- The niche generates €279K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the macadamianüsse niche?**
- 19 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in macadamianüsse?**
- Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for macadamianüsse peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the macadamianüsse niche?**
- Listings span €3.13–€98.55; the average listing price is €24.20 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
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