---
title: "Mac and Cheese — €71K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mac-and-cheese"
last_updated: "2026-08-10T13:41:12.723Z"
locale: en
meta:
description: "Niche score 39/100 · €71K/yr market · 65K searches/yr · €18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €71K/yr market · 65K searches/yr · €18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac and Cheese — €71K/yr Amazon DE Niche (2026) - Flapen"
---
# **mac and cheese**
**Skip it**
A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 67Competition 12Returns 100Price range 56Avg price 83Brand share 17Review moat 41Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.04**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.04–€32.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,430.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€71K**
€71K/yr · 65K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, mac and cheese is a €71K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac and cheese market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€72K–€90K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**4%**
- Kraft62% - Kraft Mac & Cheese12% - Knorr10% - HEART FOR CARDS5% - Velveeta4% - Maggi3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mac-and-cheese/trend)
## **Top mac and cheese search terms**
- **mac and cheese**32K/yr-7.5%4.1% conv. - **kraft mac and cheese**13K/yr-14.9%8.1% conv. - **mac n cheese**10K/yr-15.0%4.3% conv. - **macaroni and cheese**6K/yr-5.3%5.1% conv. - **mac and cheese kraft**5K/yr-27.0%9.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mac-and-cheese/search-terms)
## **Top mac and cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€14K30%€21K40%€28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kraft - Macaroni and Cheese Kraft -**Kraft**€32.80**4.7★549 rev](https://www.amazon.de/dp/B07MFZVNNS) [2**Kraft - Macaroni and Cheese Kraft -**Kraft**€13.54**4.1★1,909 rev](https://www.amazon.de/dp/B0049NGE7W) [3**Kraft Macaroni and Cheese The Cheesiest 10er Pack (10 x 206 g Packung)**Kraft Mac & Cheese**€23.58**4.5★684 rev](https://www.amazon.de/dp/B07DPW9VNS) [4**Knorr Fix Würzmischung Macn Cheese(Makkaroni in Käsesauce)für eine leckere Pasta ohne geschmacksverstärkende Zusatzstoffe 3 Portionen**Knorr**€1.04**4.2★198 rev](https://www.amazon.de/dp/B0DQ1TXCT7) [5**2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g**HEART FOR CARDS**€8.52**4.8★6 rev](https://www.amazon.de/dp/B0CFXXQCZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TONOMO ER Cheesy Boxen 170 ml 12 Stück RFVGB**Cheetos**€32.23**653 rev1y ago](https://www.amazon.de/dp/B09XZP2F4B) [**Knorr Fix Würzmischung Macn Cheese(Makkaroni in Käsesauce)für eine leckere Pasta ohne geschmacksverstärkende Zusatzstoffe 3 Portionen**Knorr**€1.04**198 rev1y ago](https://www.amazon.de/dp/B0DQ1TXCT7) [**2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g**HEART FOR CARDS**€8.52**6 rev2y ago](https://www.amazon.de/dp/B0CFXXQCZJ) [**Knorr Mac & Cheese Jalapeño Pasta Pot leckere Instant Nudeln 8 x 62 g**Knorr**€11.47**501 rev3y ago](https://www.amazon.de/dp/B0B8SWSBNV) [**Maggi 5 Minuten Terrine Makkaroni und Käse leckeres Fertiggericht Instant-Nudeln in cremiger Käsesauce 8er Pack (8 x 63g)**Maggi**€9.99**654 rev5y ago](https://www.amazon.de/dp/B0922F8H5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g**HEART FOR CARDS**€8.52**4.8★**▲ 123%**](https://www.amazon.de/dp/B0CFXXQCZJ) [**Kraft - Macaroni and Cheese Kraft -**Kraft**€32.80**4.7★**▲ 89%**](https://www.amazon.de/dp/B07MFZVNNS) [**TONOMO ER Cheesy Boxen 170 ml 12 Stück RFVGB**Cheetos**€32.23**4.6★**▲ 37%**](https://www.amazon.de/dp/B09XZP2F4B) [**Velveeta Kraft Shells and Cheese Original 36 Ounce**Velveeta**€32.01**4.8★**▲ 26%**](https://www.amazon.de/dp/B00XABL28K) [**Knorr Mac & Cheese Jalapeño Pasta Pot leckere Instant Nudeln 8 x 62 g**Knorr**€11.47**3.9★**▲ 15%**](https://www.amazon.de/dp/B0B8SWSBNV)
**~~View all trending →~~**
## **What buyers say about mac and cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**56%
*“Yummy yummy und sehr lecker”*
**Geschmack**8%
*“Lecker im Geschmack mit super schnellen Zubereitung”*
**Kochanleitung**8%
*“Zubereitung: Die Zubereitung in der Küche geht absolut fix und unkompliziert”*
**Preis-Leistungs-Verhältnis**7%
*“Preisleistung ist einfach unschlagbar”*
**Gesundheitliche Vorteile – insgesamt**6%
*“geschmacklich gut und nahrhaft”*
**Qualität insgesamt**6%
*“Sehr gtes Produkt”*
**Geschenk Zweck**4%
*“verschenkt und gespendet”*
**Ernährungs Gehalt**4%
*“Als Snack gut geeignet”*
**Benutzerfreundlichkeit**1%
*“Fazit: Ein schnelles und praktisches Produkt, das man einfach mal selbst testen muss”*
### **What buyers complain about **
**Geschmack insgesamt**47%
*“Schmeckt mir nicht”*
**Preis-Leistungs-Verhältnis**19%
*“Einmal und nie wieder, schade ums Geld”*
**Pulverisiert/zerbröselt**6%
*“Nicht gut gewürzt”*
**Kochanleitung**6%
*“Nicht gut gewürzt”*
**Geschmack**6%
*“Der Geschmack ist schwer vergleichbar mit Produkten die man in der DACH Region erhalten kann”*
**Künstliche Süßstoffe**6%
*“Künstlich”*
## **Common questions**
- **Is mac and cheese profitable to sell on Amazon Germany?**
- The niche generates €71K/yr across 10 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mac and cheese niche?**
- 8 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in mac and cheese?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Pulverisiert/zerbröselt. The return rate is 0.0%.
- **When does demand for mac and cheese peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the mac and cheese niche?**
- Listings span €1.04–€32.80; the average listing price is €18.04 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.
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