---
title: "M&m Peanut Butter — €43K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/m-m-peanut-butter"
last_updated: "2026-08-10T17:35:09.757Z"
locale: en
meta:
description: "Niche score 36/100 · €43K/yr market · 45K searches/yr · €28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €43K/yr market · 45K searches/yr · €28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "M&m Peanut Butter — €43K/yr Amazon DE Niche (2026) - Flapen"
---
# **m&m peanut butter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 41Competition 10Returns 100Price range 88Avg price 95Brand share 0Review moat 24Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€28.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.87–€94.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,460.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€43K**
€43K/yr · 45K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, m&m peanut butter is a €43K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **m&m peanut butter market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€43K–€58K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **63%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- M&M'S100%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -8.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/m-m-peanut-butter/trend)
## **Top m&m peanut butter search terms**
- **m&m peanut butter**28K/yr-4.9%3.3% conv. - **m&ms peanut butter**9K/yr-23.1%3.8% conv. - **peanut butter m&ms**5K/yr-13.5%4.0% conv. - **m und m peanut butter**3K/yr+17.8%2.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/m-m-peanut-butter/search-terms)
## **Top m&m peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€6K30%€13K45%€19K60%€26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg**M&M'S**€38.76**4.6★1,999 rev](https://www.amazon.de/dp/B07MTYZLTS) [2**M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)**M&M'S**€30.46**4.7★10,813 rev](https://www.amazon.de/dp/B07W5B43Z7) [3**M&MS erdnussbutter familiengröße - 18 4 unzen**M&M'S**€24.46**4.5★44 rev](https://www.amazon.de/dp/B00YQ7ITAG) [4**M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag**M&M'S**€15.78**4.6★1,897 rev](https://www.amazon.de/dp/B0CD33NGWX) [5**M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g**M&M'S**€6.87**3.8★53 rev](https://www.amazon.de/dp/B0GGJ6RXZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g**M&M'S**€6.87**53 rev6mo ago](https://www.amazon.de/dp/B0GGJ6RXZW) [**M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g**M&M'S**€12.49**53 rev6mo ago](https://www.amazon.de/dp/B0GGJD1YNF) [**M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag**M&M'S**€15.78**1,897 rev1y ago](https://www.amazon.de/dp/B0CD33NGWX) [**SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms**M&M'S**€94.99**11 rev2y ago](https://www.amazon.de/dp/B07ZFL4MYW) [**M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg**M&M'S**€38.76**1,999 rev2y ago](https://www.amazon.de/dp/B07MTYZLTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g**M&M'S**€6.87**3.8★**▲ 258%**](https://www.amazon.de/dp/B0GGJ6RXZW) [**M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g**M&M'S**€12.49**4.1★**▲ 172%**](https://www.amazon.de/dp/B0GGJD1YNF) [**SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms**M&M'S**€94.99**4.4★**▲ 30%**](https://www.amazon.de/dp/B07ZFL4MYW) [**M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg**M&M'S**€38.76**4.6★**▲ 10%**](https://www.amazon.de/dp/B07MTYZLTS) [**M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)**M&M'S**€30.46**4.7★**— 8%**](https://www.amazon.de/dp/B07W5B43Z7)
**~~View all trending →~~**
## **What buyers say about m&m peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“schmeckt lecker”*
**Geschmack**16%
*“Geschmacklich völlig überzeugend”*
**Preis-Leistungs-Verhältnis**6%
*“Mega Preis”*
**Süße**6%
*“Süß, crunchy und gefährlich lecker”*
**Qualität insgesamt**6%
*“Qualitätsware”*
**Knusprigkeit**4%
*“Super lecker und crunchy”*
**Gesamtgröße**4%
*“Passt”*
**Textur/Konsistenz – insgesamt**3%
*“die Textur ist nice!”*
**Mischung/Verhältnis**2%
*“Die Mischung aus Schokolade, crunchy Hülle und weicherer Füllung funktioniert für mich richtig gut”*
**Frische**1%
*“Funktioniert super und die MundMs bleiben frisch”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“nicht wirklich lecker”*
**Preis-Leistungs-Verhältnis**12%
*“dafür zu teuer”*
**Geschmack**10%
*“etwas stört im Geschmack”*
**Gesamtgröße**4%
*“die Snacks klein sind.”*
**Süße**4%
*“Total übersüßt”*
**Abgestanden/verfault/verwöhnt**4%
*“Ware ist alt”*
**Ernährungs Gehalt**3%
*“Dass das Ganze definitiv nicht gesund und nahrhaft ist, ist klar,”*
**Lagertemperatur**2%
*“Geschmolzen”*
**Pulverisiert/zerbröselt**2%
*“Vieles zerbröselt, überall Belag drauf”*
**Kontamination**2%
*“Schimmel”*
## **Common questions**
- **Is m&m peanut butter profitable to sell on Amazon Germany?**
- The niche generates €43K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the m&m peanut butter niche?**
- 1 brands and 23 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in m&m peanut butter?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for m&m peanut butter peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the m&m peanut butter niche?**
- Listings span €6.87–€94.99; the average listing price is €28.88 (sweet spot $15–$100). The average incumbent carries 5,460 reviews — the moat a new listing must climb.
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