---
title: "Lugana Weißwein — €183K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lugana-weisswein"
last_updated: "2026-08-07T17:03:16.241Z"
locale: en
meta:
description: "Niche score 51/100 · €183K/yr market · 62K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €183K/yr market · 62K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lugana Weißwein — €183K/yr Amazon DE Niche (2026) - Flapen"
---
# **lugana weißwein**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Market size 37Growth 51Conversion 67Competition 22Returns 100Price range 64Avg price 94Brand share 25Review moat 98Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****47.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€48.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€8.94–€141.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€183K**
€183K/yr · 62K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, lugana weißwein is a €183K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lugana weißwein market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€290K–€386K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Cà dei Frati44% - Vinizia22% - VOM FASS11% - Scavi & Ray9% - OTTELLA4% - Zenato2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lugana-weisswein/trend)
## **Top lugana weißwein search terms**
- **lugana weißwein**23K/yr+16.6%3.5% conv. - **lugana**11K/yr+27.8%3.2% conv. - **ca dei frati lugana**11K/yr+16.6%10.0% conv. - **lugana ca dei frati**7K/yr+36.7%9.0% conv. - **ca dei frati**5K/yr+27.1%3.3% conv. - **lugana wein**3K/yr+17.4%2.0% conv. - **i frati lugana**3K/yr+12.5%6.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/lugana-weisswein/search-terms)
## **Top lugana weißwein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€18K20%€37K30%€55K40%€73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cà dei Frati Lugana I Frati DOC 2025 (6 x 0 75l) Weißwein Italien trocken Gardasee Lombardei Trebbiano di Lugana inkl. Vinizia Dropstop Ausgießer**Vinizia**€70.28**5.0★3 rev](https://www.amazon.de/dp/B0GV15MCR1) [2**Cà dei Frati Lugana DOC trocken (1 x 0.75 l)**Cà dei Frati**€12.39**4.6★106 rev](https://www.amazon.de/dp/B086DTDRJK) [3**Cà dei Frati Cá dei Frati I FRATI Lugana DOC (6 x 0.75 l)**Cà dei Frati**€74.55**4.6★150 rev](https://www.amazon.de/dp/B07FJKT4FY) [4**Ca dei Frati Lugana DOC 2025 (1 x 0.75 l)**VOM FASS**€14.68**5.0★3 rev](https://www.amazon.de/dp/B0F32ZV2V4) [5**SCAVI & RAY Lugana DOC Weißwein 6 x 0 75l trocken erfrischend- blumiger Weißwein aus Italien 13% Vol. Alkohol Perfekt für die italienische Küche und Genießer**Scavi & Ray**€57.27**4.2★85 rev](https://www.amazon.de/dp/B0GMRHMR78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCAVI & RAY Lugana DOC Weißwein 6 x 0 75l trocken erfrischend- blumiger Weißwein aus Italien 13% Vol. Alkohol Perfekt für die italienische Küche und Genießer**Scavi & Ray**€57.27**85 rev5mo ago](https://www.amazon.de/dp/B0GMRHMR78) [**SCAVI & RAY Geschenkset Lugana DOC Weißwein mit Designglas 0 75L trocken 13% Vol. Alkohol Frischer Weißwein aus Italien Elegantes Präsent für Weinliebhaber**Scavi & Ray**€19.31**85 rev11mo ago](https://www.amazon.de/dp/B0FLKKJ5SJ) [**Cà dei Frati Rosa dei Frati Roséwein 2025 (6x0 75L) Italienischer Premium Rosé aus der Lombardei fruchtig & frisch Gardasee Wein Cuvée inkl. Vinizia DropStop Ausgießer**Vinizia**€68.81**2 rev11mo ago](https://www.amazon.de/dp/B0GTZZ7X1Y) [**Lugana DOC 2024 Weißwein Italien trocken 0 75L Vini di Paolo Turbiana (Trebbiano di Lugana) Frischer Weißwein vom Gardasee fruchtig & mineralisch 13% Vol**Vini di Paolo**€14.18**0 rev1y ago](https://www.amazon.de/dp/B0FC6RKCGW) [**Lugana Santa Cristina Vigneto Massoni DOC 2024 Zenato**Zenato**€15.98**2 rev1y ago](https://www.amazon.de/dp/B0F53ZT3JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cà dei Frati Lugana I Frati DOC 2025 (6 x 0 75l) Weißwein Italien trocken Gardasee Lombardei Trebbiano di Lugana inkl. Vinizia Dropstop Ausgießer**Vinizia**€70.28**5.0★**▲ 225%**](https://www.amazon.de/dp/B0GV15MCR1) [**Cà dei Frati Rosa dei Frati Roséwein 2025 (6x0 75L) Italienischer Premium Rosé aus der Lombardei fruchtig & frisch Gardasee Wein Cuvée inkl. Vinizia DropStop Ausgießer**Vinizia**€68.81**5.0★**▲ 206%**](https://www.amazon.de/dp/B0GTZZ7X1Y) [**SCAVI & RAY Lugana DOC Weißwein 6 x 0 75l trocken erfrischend- blumiger Weißwein aus Italien 13% Vol. Alkohol Perfekt für die italienische Küche und Genießer**Scavi & Ray**€57.27**4.2★**▲ 160%**](https://www.amazon.de/dp/B0GMRHMR78) [**Lugana I Frati (12 x 0 75 l)**Cà dei Frati**€141.91**4.6★**▲ 89%**](https://www.amazon.de/dp/B085MHT2JY) [**Lugana DOC 2024 Weißwein Italien trocken 0 75L Vini di Paolo Turbiana (Trebbiano di Lugana) Frischer Weißwein vom Gardasee fruchtig & mineralisch 13% Vol**Vini di Paolo**€14.18**0.0★**▲ 65%**](https://www.amazon.de/dp/B0FC6RKCGW)
**~~View all trending →~~**
## **What buyers say about lugana weißwein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack**27%
*“Leicht, fruchtig, nicht aufdringlich und perfekt zu allen italienischen Pastagerichten”*
**Alkoholgeschmack**20%
*“Toller Wein immer wieder gerne”*
**Geschmack insgesamt**20%
*“Unwiderstehlichen Genuss”*
**Gesamtgröße**10%
*“Passt alles - gerne wieder”*
**Preis-Leistungs-Verhältnis**10%
*“Fairer Preis und prima Wein”*
**Frische**7%
*“an frische und Geschmack kaum zu übertreffen für einen Rose”*
### **What buyers complain about **
**Farbe**33%
*“Ungewöhnliche Farbe”*
## **Common questions**
- **Is lugana weißwein profitable to sell on Amazon Germany?**
- The niche generates €183K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lugana weißwein niche?**
- 11 brands and 28 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in lugana weißwein?**
- Top complaints mined from reviews: Farbe. The return rate is 0.1%.
- **When does demand for lugana weißwein peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the lugana weißwein niche?**
- Listings span €8.94–€141.91; the average listing price is €48.29 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.
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