---
title: "Liquid Smoke — €173K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/liquid-smoke"
last_updated: "2026-08-10T18:17:46.789Z"
locale: en
meta:
description: "Niche score 45/100 · €173K/yr market · 132K searches/yr · €9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €173K/yr market · 132K searches/yr · €9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Smoke — €173K/yr Amazon DE Niche (2026) - Flapen"
---
# **liquid smoke**
**Skip it**
Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 17Conversion 96Competition 18Returns 100Price range 38Avg price 33Brand share 36Review moat 63Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****971.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€5.67–€20.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€173K**
€173K/yr · 132K searches
**Avg price**
**Okay****€9.90**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, liquid smoke is a €173K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid smoke market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€149K–€198K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **58%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**9%**
- GRILLSTONE29% - Erbotech21% - Stubb's15% - Kostrowok10% - Lazy Kettle Brand8% - Dollie Sauce8% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/liquid-smoke/trend)
## **Top liquid smoke search terms**
- **liquid smoke**71K/yr-8.6%8.7% conv. - **flüssigrauch**14K/yr-29.7%8.6% conv. - **raucharoma**12K/yr-10.3%7.6% conv. - **liquid smoke vegan**8K/yr-31.4%11.7% conv. - **raucharoma flüssig**6K/yr-15.5%9.2% conv. - **flüssiger rauch**5K/yr-33.3%7.2% conv. - **liquid smoke raucharoma**3K/yr-3.5%10.0% conv. - **rauchöl**4K/yr-11.0%2.8% conv. - **flüssigrauch für lebensmittel**3K/yr+2.6%11.2% conv. - **flüssig rauch**3K/yr-27.5%10.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/liquid-smoke/search-terms)
## **Top liquid smoke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€17K20%€35K30%€52K40%€69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grillstone - Fluessigrauch Würzsauce Hickory 100ml mit Dosierer**GRILLSTONE**€8.81**4.6★7,129 rev](https://www.amazon.de/dp/B07D83JJG4) [2**Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml**Erbotech**€8.32**4.6★626 rev](https://www.amazon.de/dp/B0CP861GG7) [3**StubbS | Hickory Liquid Smoke | 1 x 148ml**Stubb's**€7.76**4.6★203 rev](https://www.amazon.de/dp/B0011CX1Q6) [4**Flüssigrauch für Lebensmittel 330ml Gewürz Suppen Fleisch Kondensat Rauch Aroma**Kostrowok**€6.90**4.6★838 rev](https://www.amazon.de/dp/B00JFULIRK) [5**Lazy Kettle Brand Liquid Smoke**Lazy Kettle Brand**€10.44**4.5★42 rev](https://www.amazon.de/dp/B086GP485V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BBQ Liquid Smoke - Hartholz-Hickory 100ml mit Dosierer**GRILLSTONE**€7.15**39 rev1y ago](https://www.amazon.de/dp/B0DSWMYQC1) [**Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml**Erbotech**€8.32**626 rev2y ago](https://www.amazon.de/dp/B0CP861GG7) [**Liquid Smoke Hickory 100ml mit Dosierer Brand Grillstone**GRILLSTONE**€7.72**477 rev3y ago](https://www.amazon.de/dp/B0BHJJV4K4) [**Dollie Hickory Liquid Smoke Spray 150ml - Flüssigrauch Vegan verleiht Ihren Gerichten ein authentisches Raucharoma und einen rauchigen Grillgeschmack**Dollie Sauce**€10.12**179 rev4y ago](https://www.amazon.de/dp/B09Z71YMBJ) [**Painmaker Liquid Smoke Hickory Style Flüssigrauch Würzmittel 240ml**n.v.**€5.67**22 rev4y ago](https://www.amazon.de/dp/B09GRPK2VS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**StubbS | Hickory Liquid Smoke | 1 x 148ml**Stubb's**€7.76**4.6★**▲ 140%**](https://www.amazon.de/dp/B0011CX1Q6) [**Lazy Kettle Brand Liquid Smoke**Lazy Kettle Brand**€10.44**4.5★**▲ 41%**](https://www.amazon.de/dp/B086GP485V) [**Colgin Natural Liquid Smoke Variety Pack (4 x 118ml)**Colgin**€16.16**4.3★**▲ 32%**](https://www.amazon.de/dp/B01MD2B60C) [**Liquid Smoke Hickory 100ml mit Dosierer Brand Grillstone**GRILLSTONE**€7.72**4.5★**▲ 15%**](https://www.amazon.de/dp/B0BHJJV4K4) [**Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml**Erbotech**€8.32**4.6★**— 6%**](https://www.amazon.de/dp/B0CP861GG7)
**~~View all trending →~~**
## **What buyers say about liquid smoke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**19%
*“Super smoke aroma”*
**Geschmack**17%
*“Leckeres Geschmack”*
**Geschmack insgesamt**16%
*“Ideal für Barbecue Soße”*
**Würzigkeit**8%
*“Super für Chili”*
**Qualität insgesamt**7%
*“Super Produkt”*
**Vegan/Biologisch**7%
*“das komplett vegan.”*
**Preis-Leistungs-Verhältnis**5%
*“Gute preis”*
**Benutzerfreundlichkeit**5%
*“Die kleine Flasche ist handlich”*
**Kochanleitung**3%
*“Ideal für die eigene Beef Jerky Produktion”*
**beworben Vs Tatsächliches Produkt**3%
*“Das wirkt wie gekauft”*
### **What buyers complain about **
**Geschmack**25%
*“Viele positive Rezensionen ließen vermuten, daß Raucharoma im Überfluß vorhanden ist”*
**Preis-Leistungs-Verhältnis**17%
*“zu teuer für 30ml”*
**Geschmack insgesamt**16%
*“Einseitiger Geschmack”*
**Produktzustand**13%
*“Vorsicht, gebrauchte Ware”*
**Salzgehalt**4%
*“Es gibt zu viel Salz”*
**Würzigkeit**4%
*“zu viel Paprika”*
**Verdünnt/wässrig**4%
*“Der Flüssigrauch ist komplett verwässert”*
**Qualität insgesamt**4%
*“Starker Qualitätsverlust bei aktueller Produktion”*
## **Common questions**
- **Is liquid smoke profitable to sell on Amazon Germany?**
- The niche generates €173K/yr across 12 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the liquid smoke niche?**
- 9 brands and 27 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in liquid smoke?**
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for liquid smoke peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the liquid smoke niche?**
- Listings span €5.67–€20.72; the average listing price is €9.90 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.
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