---
title: "Leibniz Kekse — €78K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/leibniz-kekse"
last_updated: "2026-08-10T13:47:14.012Z"
locale: en
meta:
description: "Niche score 47/100 · €78K/yr market · 83K searches/yr · €10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €78K/yr market · 83K searches/yr · €10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Leibniz Kekse — €78K/yr Amazon DE Niche (2026) - Flapen"
---
# **leibniz kekse**
**Skip it**
Soft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 84Competition 62Returns 100Price range 57Avg price 34Brand share 22Review moat 64Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****937.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€1.74–€32.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€10.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€78K**
€78K/yr · 83K searches
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, leibniz kekse is a €78K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leibniz kekse market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **€126K–€152K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **61%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**6%**
- Leibniz39% - Alnatura27% - The Bahlsen Family14% - Biscoff7% - PiCK UP!4% - Bahlsen3% - Open — no brand owns it (4 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -17.0% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/leibniz-kekse/trend)
## **Top leibniz kekse search terms**
- **leibniz kekse**30K/yr-16.8%1.0% conv. - **leibniz**19K/yr-17.1%1.1% conv. - **alnatura kekse**6K/yr+20.9%3.5% conv. - **dinkelkekse**8K/yr-22.2%2.4% conv. - **leibniz kekse schoko**7K/yr-37.0%3.2% conv. - **bio kekse**5K/yr-26.8%2.2% conv. - **leibniz butterkeks**5K/yr-4.1%0.4% conv. - **leibnitz**3K/yr-33.5%2.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/leibniz-kekse/search-terms)
## **Top leibniz kekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€5K9%€7K12%€9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEIBNIZ Cream Milk - Thekenaufsteller - 2 Kakaokekse mit Milchcremefüllung (18 x 38 g)**The Bahlsen Family**€10.41**4.4★196 rev](https://www.amazon.de/dp/B07X24F4XF) [2**Alnatura Bio Hafer Cookies 250 g**Alnatura**€1.74**4.7★29 rev](https://www.amazon.de/dp/B0FDC9SMTX) [3**LEIBNIZ Dinkelkeks 190 g knusprige Kekse mit 100 % Dinkelmehl gebacken nur echt mit 52 Zähnen (1 x 190 g)**Leibniz**€1.80**4.6★87 rev](https://www.amazon.de/dp/B09F7SRQ8C) [4**LEIBNIZ Kakaokeks 200 g knusprige Kekse mit Kakao gebacken (1 x 200 g)**Leibniz**€1.79**4.6★605 rev](https://www.amazon.de/dp/B09RXZL298) [5**LEIBNIZ Choco Milchcreme 12er Packung knuspriger Butterkeks eingebettet in Milchschokolade mit einer zarten Milchcremefüllung Großpackung als Vorrat oder zum Verkauf (12 x 125 g)**Leibniz**€27.17**3.0★1 rev](https://www.amazon.de/dp/B0GK1KM4KT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEIBNIZ Choco Milchcreme 12er Packung knuspriger Butterkeks eingebettet in Milchschokolade mit einer zarten Milchcremefüllung Großpackung als Vorrat oder zum Verkauf (12 x 125 g)**Leibniz**€27.17**1 rev5mo ago](https://www.amazon.de/dp/B0GK1KM4KT) [**Alnatura Bio Hafer Doppelkeks Nougat 330 g**Alnatura**€3.37**5 rev9mo ago](https://www.amazon.de/dp/B0FSSFX2TC) [**Alnatura Bio Hafer Cookies 250 g**Alnatura**€1.74**29 rev1y ago](https://www.amazon.de/dp/B0FDC9SMTX) [**Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g**Bahlsen**€23.13**10 rev1y ago](https://www.amazon.de/dp/B0F3XV85WB) [**OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack**Oreo**€2.26**489 rev1y ago](https://www.amazon.de/dp/B0F3DSMRC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEIBNIZ Choco Milchcreme 12er Packung knuspriger Butterkeks eingebettet in Milchschokolade mit einer zarten Milchcremefüllung Großpackung als Vorrat oder zum Verkauf (12 x 125 g)**Leibniz**€27.17**3.0★**▲ 268%**](https://www.amazon.de/dp/B0GK1KM4KT) [**Alnatura Bio Hafer Doppelkeks Nougat 330 g**Alnatura**€3.37**3.8★**▲ 266%**](https://www.amazon.de/dp/B0FSSFX2TC) [**Alnatura Bio Hafer Cookies 250 g**Alnatura**€1.74**4.7★**▲ 191%**](https://www.amazon.de/dp/B0FDC9SMTX) [**LEIBNIZ Cream Milk - Thekenaufsteller - 2 Kakaokekse mit Milchcremefüllung (18 x 38 g)**The Bahlsen Family**€10.41**4.4★**▲ 30%**](https://www.amazon.de/dp/B07X24F4XF) [**LEIBNIZ Choco Edelherb 12er Pack knusprige Butterkekse eingebettet in Zartbitterschokolade Großpackung als Vorrat oder zum Verkauf (12 x 125 g)**The Bahlsen Family**€32.55**4.2★**— 9%**](https://www.amazon.de/dp/B07F5GJTL9)
**~~View all trending →~~**
## **What buyers say about leibniz kekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Mega lecker”*
**Backen**13%
*“Beste Kekse”*
**Süße**5%
*“Süßigkeit”*
**Knusprigkeit**5%
*“der Crunch bleibt trotz draufliegendes Creme erhalten”*
**Qualität insgesamt**4%
*“Qualität super”*
**Geschmack**4%
*“So lecker, wunderbarer Buttergeschmack”*
**Preis-Leistungs-Verhältnis**4%
*“sehr fairer Preisleistung und alles Drum und Dran”*
**Frische**2%
*“Sie schmecken nicht nur pur hervorragend,”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Für zwischendurch optimal”*
**Geschenk Zweck**1%
*“War ein Geschenk, diese Person isst das für sein Leben gerne”*
### **What buyers complain about **
**Süße**17%
*“Zucker”*
**Preis-Leistungs-Verhältnis**14%
*“Schade ums Geld”*
**Pulverisiert/zerbröselt**7%
*“Bröselattacke”*
**Geschmack**6%
*“Enttäuschende Mischung, viele der Kekssorten schmecken nicht”*
**Geschmack insgesamt**4%
*“Schauderhafte Kekse”*
**Gesamtgröße**3%
*“Kekse klein”*
**Inhaltsstoffe – insgesamt**2%
*“Ich habe mit den Keksen als Zutat immer eine Nascherei”*
**Hartes Gefühl**2%
*“etwas zäh”*
**Qualität insgesamt**2%
*“nicht aber in der Qualität.”*
**Ölig/fettig**2%
*“Leider mit Palmöl”*
## **Common questions**
- **Is leibniz kekse profitable to sell on Amazon Germany?**
- The niche generates €78K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the leibniz kekse niche?**
- 10 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in leibniz kekse?**
- Top complaints mined from reviews: Süße, Preis-Leistungs-Verhältnis, Pulverisiert/zerbröselt. The return rate is 0.1%.
- **What does it cost to enter the leibniz kekse niche?**
- Listings span €1.74–€32.55; the average listing price is €10.10 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.
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