---
title: "lebensmittel — €849K/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lebensmittel"
last_updated: "2026-07-21T06:37:52.928Z"
locale: en
meta:
description: "lebensmittel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "lebensmittel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "lebensmittel — €849K/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **lebensmittel**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 12Conversion 41Competition 95Returns 100Price range 79Avg price 19Brand share 50Review moat 42Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Price range**
**Great****€0.55–€72.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€849K**
€849K/yr · 3.7M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,260.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€7.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lebensmittel is a €849K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€1.8M–€2.1M**
- units × avg price
- **Launch success**
- **43%**
- 6 of 14 new (360d)
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **179 days**
## **Competition**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**75%**
Top 20: 97%
**Top-5 click share**
**18%**
Top 20: 49%
**Open market**
**21%**
- by Amazon34% - DREISTERN21% - Maggi9% - Buss5% - Knorr5% - SÜDWIND4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lebensmittel/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€17K4%€34K6%€51K8%€68K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 123 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAGGI Ravioli in Tomatensauce Teigtaschen gefüllt mit würzigem Fleisch in fruchtiger Tomatensauce leckeres Fertiggericht ideal für Camping 6er Pack (6 x 800g)**Maggi**€15.18**4.5★1,364 rev](https://www.amazon.de/dp/B003R7KKBW) [2**Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel**SÜDWIND**€23.76**4.1★457 rev](https://www.amazon.de/dp/B0C152TFTT) [3**by Amazon Kartoffelsticks Paprika 125g 1er Pack**by Amazon**€0.88**4.4★4,188 rev](https://www.amazon.de/dp/B09HNDBNB7) [4**by Amazon Schoko-nuss Getreidekissen 375g**by Amazon**€1.37**4.4★366 rev](https://www.amazon.de/dp/B0F3XNZBM2) [5**DREISTERN Cheeseburger Pfanne 280g I Mit Hähnchen & Nudeln I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität**DREISTERN**€1.83**3.8★624 rev](https://www.amazon.de/dp/B0DMF1DCCZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Meersalz 95g**by Amazon**€0.89**51 rev4mo ago](https://www.amazon.de/dp/B0FD1LRYQ9) [**MAGGI Ravioli Cheese Style vegetarische Nudeln mit Ricotta-Käsefüllung in cremiger Tomatensauce 6er Pack (6 x 800g)**Maggi**€14.83**33 rev4mo ago](https://www.amazon.de/dp/B0GNS981W8) [**BENS ORIGINAL Fertiggericht Street Food Japanese Teriyaki Style Noodles 6x250g**Ben's Original**€13.22**81 rev5mo ago](https://www.amazon.de/dp/B0GK8C1RZB) [**Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung**Knollenliebe**€18.78**78 rev7mo ago](https://www.amazon.de/dp/B0G66QKG56) [**by Amazon Kartoffelsticks Gesalzen 125g**by Amazon**€0.89**614 rev7mo ago](https://www.amazon.de/dp/B0F945LGXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANTONIO ROSSI Herren (12er-pack) Herren-boxer-hipster Fitted Boxer Hipsters Dunkel Sortiert M EU**ANTONIO ROSSI**€30.91**4.5★**▲ 520%**](https://www.amazon.de/dp/B01GNEXVK2) [**MAGGI Ravioli Cheese Style vegetarische Nudeln mit Ricotta-Käsefüllung in cremiger Tomatensauce 6er Pack (6 x 800g)**Maggi**€14.83**3.8★**▲ 512%**](https://www.amazon.de/dp/B0GNS981W8) [**SOXCO 10 Paar Kurze Arbeitssocken Herren Damen Sneaker Socken WORK Socks 43-46**SOXCO**€12.42**4.5★**▲ 500%**](https://www.amazon.de/dp/B0D37QC5RF) [**Retter-Box 5 kg - Gerettetes Obst & Gemüse - Saisonale Mischung**Knollenliebe**€18.78**3.9★**▲ 495%**](https://www.amazon.de/dp/B0G66QKG56) [**Salatgurke (1 Stk)**Generisch**€0.98**4.7★**▲ 471%**](https://www.amazon.de/dp/B0DJFCFW9J)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**44%
*“Yummy”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Geschmack**8%
*“Absoluter Favorit”*
**Preis-Leistungs-Verhältnis**8%
*“Super fester Preis”*
**Kochanleitung**3%
*“besten selber kochen,”*
**Süße**2%
*“Supet”*
**beworben Vs Tatsächliches Produkt**2%
*“Portion wie erwartet”*
**Knusprigkeit**2%
*“Crunchy und schmackhaft”*
**Gesamtgröße**1%
*“Passt”*
**Frische**1%
*“Sehr frische Ware”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Schmeckt nach Ketchup”*
**Geschmack**9%
*“Hackfleisch mit undefinierbarem Geschmack”*
**Preis-Leistungs-Verhältnis**8%
*“recht teuer”*
**Gesamtgröße**4%
*“die Dosen sind mini!”*
**Qualität insgesamt**4%
*“Mülltüten”*
**Süße**4%
*“Wenig Zucker”*
**Salzgehalt**2%
*“Versalzen”*
**Lagertemperatur**2%
*“Die Dosen waren alle verdrückt”*
**Inhaltsstoffe – insgesamt**2%
*“Inhalt fraglich”*
**Abgestanden/verfault/verwöhnt**2%
*“Frosted Flakes”*
### **Top return reasons **
**Gesamtgröße**35%
**Qualität insgesamt**14%
**Auslaufsicher**10%
**beworben Vs Tatsächliches Produkt**7%
**Geruch**6%
**Dünn**4%
**Materialqualität**4%
**Stärke**4%
**Länge**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is lebensmittel profitable to sell on Amazon Germany?**
- The niche generates €849K/yr across 123 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the lebensmittel niche?**
- 31 brands and 85 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in lebensmittel?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for lebensmittel peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lebensmittel niche?**
- Listings span €0.55–€72.30; the average listing price is €7.01 (sweet spot $15–$100). The average incumbent carries 2,260 reviews — the moat a new listing must climb.
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