---
title: "Latte Macchiato — €182K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/latte-macchiato"
last_updated: "2026-08-10T17:28:54.852Z"
locale: en
meta:
description: "Niche score 41/100 · €182K/yr market · 137K searches/yr · €23.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €182K/yr market · 137K searches/yr · €23.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Latte Macchiato — €182K/yr Amazon DE Niche (2026) - Flapen"
---
# **latte macchiato**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 11Conversion 63Competition 30Returns 100Price range 64Avg price 95Brand share 0Review moat 53Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.04–€34.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,386.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€182K**
€182K/yr · 137K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, latte macchiato is a €182K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **latte macchiato market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€189K–€236K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Tassimo65% - Nescafé Dolce Gusto22% - NESCAFÉ7% - KRÜGER6%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -27.8% search growth over the last 90 days.
4K3KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/latte-macchiato/trend)
## **Top latte macchiato search terms**
- **tassimo kapseln latte macchiato**37K/yr-29.6%6.5% conv. - **latte macchiato**32K/yr-16.8%2.4% conv. - **dolce gusto kapseln latte macchiato**16K/yr-32.5%6.2% conv. - **tassimo latte macchiato**20K/yr-25.4%7.7% conv. - **latte**11K/yr-17.3%0.3% conv. - **latte macchiato pulver**9K/yr-31.2%3.1% conv. - **dolce gusto latte macchiato**6K/yr-57.4%6.5% conv. - **latte macchiato kapseln**4K/yr-52.5%2.8% conv. - **latte macchiato tassimo**3K/yr-12.5%7.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/latte-macchiato/search-terms)
## **Top latte macchiato products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€18K20%€36K30%€54K40%€73K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tassimo Kapseln Jacobs Typ Latte Macchiato Classico 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€28.49**4.7★3,481 rev](https://www.amazon.de/dp/B015FR2TZQ) [2**NESCAFÉ DOLCE GUSTO Latte Macchiato Kaffeekapseln (3 x 30 Kapseln)**Nescafé Dolce Gusto**€27.01**4.7★2,809 rev](https://www.amazon.de/dp/B085CW68FC) [3**NESCAFÉ DOLCE GUSTO Latte Macchiato Kaffeekapseln (3 x 16 Kapseln)**Nescafé Dolce Gusto**€16.38**4.7★2,809 rev](https://www.amazon.de/dp/B085CW8YFS) [4**Tassimo Kapseln Jacobs Typ Latte Macchiato Caramel 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€28.02**4.8★2,523 rev](https://www.amazon.de/dp/B015FR2TGA) [5**Tassimo Kapseln Jacobs Typ Latte Macchiato Weniger Süß 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€29.05**4.6★577 rev](https://www.amazon.de/dp/B00KR6TJYU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tassimo Kapseln LOR Latte Macchiato 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€27.85**1,756 rev11mo ago](https://www.amazon.de/dp/B0BTDVKSM9) [**Tassimo Kapseln Limited Edition Cinnamon Roll Latte 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€28.23**126 rev1y ago](https://www.amazon.de/dp/B0DVZL7Z7L) [**NESCAFÉ GOLD Typ Latte Getränkepulver aus löslichem Bohnenkaffee kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 230g)**NESCAFÉ**€4.04**215 rev2y ago](https://www.amazon.de/dp/B0D8RDNLR8) [**Tassimo Jacobs Lovers Sortenpackung Kaffeekapseln - Tassimo Jacobs Latte Macchiato Latte Macchiato Vanilla Café Au Lait Cappuccino Classico - 5 Packungen (48 Portionen)**Tassimo**€34.46**468 rev6y ago](https://www.amazon.de/dp/B081YZVG5L) [**KRÜGER Family Latte Macchiato aromatisiertes Getränkepulver mit löslichem Kaffee koffeinhaltig 500 g Beutel**KRÜGER**€4.29**762 rev6y ago](https://www.amazon.de/dp/B082VQ8TD1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tassimo Kapseln Jacobs Café au Lait 5 x 16 Pads 80 Kaffeekapseln**Tassimo**€26.64**4.7★**▲ 66%**](https://www.amazon.de/dp/B00NGC2CM8) [**Tassimo Kapseln LOR Latte Macchiato 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€27.85**4.7★**▲ 46%**](https://www.amazon.de/dp/B0BTDVKSM9) [**Tassimo Kapseln Jacobs Typ Latte Macchiato Weniger Süß 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€29.05**4.6★**▲ 27%**](https://www.amazon.de/dp/B00KR6TJYU) [**NESCAFÉ Dolce Gusto Latte Macchiato | 48 Kaffeekapseln | Aromatischer Espresso | 3-Schichten -Köstlichkeit aus feinem Milchschaum | Aromaversiegelte Kapseln | 3er Pack (3 x 16 Kapseln)**NESCAFÉ**€23.09**4.6★**▲ 26%**](https://www.amazon.de/dp/B07KLJNBDM) [**Tassimo Kapseln Jacobs Typ Latte Macchiato Vanilla 5 x 8 Pads 40 Kaffeekapseln**Tassimo**€29.59**4.7★**▲ 21%**](https://www.amazon.de/dp/B01M9G7S57)
**~~View all trending →~~**
## **What buyers say about latte macchiato**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**61%
*“Dolce gusto”*
**Preis-Leistungs-Verhältnis**6%
*“Preis-Leistung stimmt für mich absolut”*
**Geschmack**6%
*“Geschmacklich spitze”*
**Süße**5%
*“Dolce gusto”*
**Koffeingehalt**5%
*“Der Koffeingehalt ist gut spürbar, ohne zu stark zu wirken”*
**Qualität insgesamt**3%
*“Ich liebe es, sehr gute Qualität”*
**Weiches Gefühl**2%
*“Lecker cremig”*
**Textur/Konsistenz – insgesamt**2%
*“Cremiger Geschmack,”*
**Benutzerfreundlichkeit**2%
*“bringt alles ohne großen Aufwand in Ordnung”*
**Gesamtgröße**2%
*“Passt”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**29%
*“Diese Kapseln sind zwar preisintensiv”*
**Geschmack insgesamt**23%
*“Schmeckt extrem synthetisch”*
**Süße**8%
*“Nicht süß, finde ich gut”*
**Künstliche Süßstoffe**8%
*“Sehr künstlich”*
**Feucht/Trocken**5%
*“Offene Packung und feucht, keine Rückgabe moglz”*
**Geschmack**5%
*“zu wenig Cinnamon-Geschmack”*
**Gesamtgröße**3%
*“Sehr kleine Portion”*
## **Common questions**
- **Is latte macchiato profitable to sell on Amazon Germany?**
- The niche generates €182K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the latte macchiato niche?**
- 4 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in latte macchiato?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.1%.
- **What does it cost to enter the latte macchiato niche?**
- Listings span €4.04–€34.46; the average listing price is €23.62 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.
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