---
title: "Lakritzstangen — €60K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lakritzstangen"
last_updated: "2026-08-10T16:05:13.261Z"
locale: en
meta:
description: "Niche score 46/100 · €60K/yr market · 120K searches/yr · €10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €60K/yr market · 120K searches/yr · €10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lakritzstangen — €60K/yr Amazon DE Niche (2026) - Flapen"
---
# **lakritzstangen**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 58Competition 77Returns 100Price range 46Avg price 36Brand share 16Review moat 71Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****645.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€3.82–€24.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€10.27**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€60K**
€60K/yr · 120K searches
According to Flapen's Amazon Germany niche tracking, lakritzstangen is a €60K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lakritzstangen market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€62K–€82K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **15%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 88%
**Open market**
**5%**
- HARIBO78% - Katjes11% - R Rexim2% - Naturix242% - Panda1% - topDeal1% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lakritzstangen/trend)
## **Top lakritzstangen search terms**
- **haribo lakritz**52K/yr-14.2%3.6% conv. - **lakritz haribo**33K/yr-18.4%4.2% conv. - **lakritze haribo**10K/yr-8.8%5.4% conv. - **lakritzstangen**11K/yr-23.1%2.4% conv. - **lakritz stangen**9K/yr-32.8%2.6% conv. - **haribo lakritz stangen**4K/yr-29.1%4.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/lakritzstangen/search-terms)
## **Top lakritzstangen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haribo Lakritz Parade 750g Mischung in Runddose Klassiker & Spezialitäten Großpackung Lakritzdose für Liebhaber**HARIBO**€9.13**4.4★1,106 rev](https://www.amazon.de/dp/B076V45ZSP) [2**Haribo Bonner Gold 150 Stangen 1er Pack (1 x 2.7 kg)**HARIBO**€23.79**4.7★1,068 rev](https://www.amazon.de/dp/B006GMWZBI) [3**Haribo Lackritz Schnecken 150 Stück in Runddose**HARIBO**€11.94**4.8★242 rev](https://www.amazon.de/dp/B001J8C5SM) [4**Haribo Konfekt 1er Pack (1 x 3 kg)**HARIBO**€19.51**4.7★995 rev](https://www.amazon.de/dp/B003SFZLXA) [5**Haribo Konfekt-Stangen 150 Stück in Runddose 1200g**HARIBO**€11.95**4.6★4,993 rev](https://www.amazon.de/dp/B00ADWZFP0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 er Pack Stafetten 3x 160g Lakritz-Dragees**topDeal**€6.99**43 rev1y ago](https://www.amazon.de/dp/B0DGN23TJ1) [**Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g**Katjes**€3.88**1,396 rev2y ago](https://www.amazon.de/dp/B0D2HG8MX4) [**Katjes Salzige Heringe Großpackung Vegan 1 x 700g**Katjes**€3.83**271 rev2y ago](https://www.amazon.de/dp/B0D2HG6ZL5) [**Katjes-Kinder Großpackung Vegan 1 x 700g**Katjes**€3.82**508 rev2y ago](https://www.amazon.de/dp/B0D2HC5B6H) [**Haribo Lakritz Parade 3er Pack (3 x 750g)**HARIBO**€18.75**77 rev2y ago](https://www.amazon.de/dp/B0CW6DXZ5X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haribo Schnecken 150 Stück in Runddose 1500g**HARIBO**€8.79**4.6★**▲ 285%**](https://www.amazon.de/dp/B0028PNPT8) [**Troika Schlüsselanhänger mit Haribo Lakritz Anhänger aus Metall und PVC in der Farbe Silber-Schwarz HB-K09/BK**TROIKA**€8.44**4.4★**▲ 189%**](https://www.amazon.de/dp/B0B6G29Q2R) [**LASSE LAKRITS - Stange Reines Lakritz 5 Stangen (5 x 16 g)**Lasse Lakrits**€8.50**3.8★**▲ 117%**](https://www.amazon.de/dp/B0FLKDJQQM) [**Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g**Katjes**€3.88**4.6★**▲ 101%**](https://www.amazon.de/dp/B0D2HG8MX4) [**3 er Set Haribo Goliath Lakritz-Stangen 3 x 125g**HARIBO**€6.21**4.6★**▲ 101%**](https://www.amazon.de/dp/B0BV72TJJ3)
**~~View all trending →~~**
## **What buyers say about lakritzstangen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“schmeckt super”*
**Qualität insgesamt**10%
*“Top Produkt”*
**Frische**8%
*“Frische Haribo”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie erwartet”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis”*
**Geschmack**4%
*“Super Geschmack”*
**Süße**3%
*“MEGA LECKER”*
**Weiches Gefühl**2%
*“Sie sind soft”*
**Salzgehalt**1%
*“Gute Mischung twzleicht salzig und süß”*
**Geschenk Zweck**1%
*“Auch schön zu verschenken”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Nicht so lecker”*
**Preis-Leistungs-Verhältnis**13%
*“Preis zwar unerhört”*
**Hartes Gefühl**11%
*“Stangen sind knochenhart”*
**Geschmack**11%
*“Mehliger Geschmack”*
**Brock/Klump/Sammlung**6%
*“Ein einziger Klumpen”*
**Gesamtgröße**6%
*“Große Tüte”*
**Lagertemperatur**5%
*“Stäbchen wurden vermutlich zu kühl gelagert”*
**Qualität insgesamt**4%
*“Schlechte Qualität”*
**Geruch**3%
*“Vorsicht, die stinken nach Plastik”*
**Bitter**2%
*“bitter durch Alkohol”*
## **Common questions**
- **Is lakritzstangen profitable to sell on Amazon Germany?**
- The niche generates €60K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lakritzstangen niche?**
- 12 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lakritzstangen?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Hartes Gefühl. The return rate is 0.1%.
- **When does demand for lakritzstangen peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lakritzstangen niche?**
- Listings span €3.82–€24.53; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.
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