---
title: "lakritz — €425K/yr Amazon Germany Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lakritz"
last_updated: "2026-07-21T06:37:22.525Z"
locale: en
meta:
description: "lakritz shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "lakritz shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "lakritz — €425K/yr Amazon Germany Niche, Score 59/100 - Flapen"
---
# **lakritz**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 19Conversion 56Competition 84Returns 100Price range 61Avg price 34Brand share 58Review moat 68Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****784.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€0.94–€37.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****€425K**
€425K/yr · 905K searches
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€10.03**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lakritz is a €425K/yr Amazon Germany market (905K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **€502K–€602K**
- units × avg price
- **Launch success**
- **27%**
- 3 of 11 new (360d)
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **38%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **180 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**24%**
- Naschwerk20% - Katjes17% - HARIBO15% - Kuhbonbon10% - Red Band9% - LAKRIDS BY BÜLOW6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lakritz/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€13K6%€25K9%€38K12%€51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz**Naschwerk**€10.01**4.3★16 rev](https://www.amazon.de/dp/B0GMK35S5K) [2**Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g**Katjes**€3.88**4.6★1,396 rev](https://www.amazon.de/dp/B0D2HG8MX4) [3**Nordthy Zuckerfreie Lakritz Mix 280g Original dänische Lakritz-Spezialitäten ohne Zucker Kalorienarme Süßigkeiten mit Lakritze Salzlakritz & Salmiak**Naschwerk**€9.97**4.0★96 rev](https://www.amazon.de/dp/B0FNWVDT2D) [4**Katjes Salzige Heringe Großpackung Vegan 1 x 700g**Katjes**€3.83**4.6★271 rev](https://www.amazon.de/dp/B0D2HG6ZL5) [5**Lakritz-Toffee Kaubonbons mit Süßholzsaft 3 Stangen Toffees mit Lakritz-Geschmack als Vorratspackung oder Verkaufsdisplay zartschmelzende Dragees 3 x 41g**Lakritz-Toffee**€1.55**4.6★655 rev](https://www.amazon.de/dp/B0D2NX2HLR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Menozzi de Rosa 1836 Spaghetti di Liquirizia Lakritz-Spaghetti 90 g**MENOZZI DE ROSA 1836**€5.78**21 rev4mo ago](https://www.amazon.de/dp/B007XCD9SI) [**Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz**Naschwerk**€10.01**16 rev5mo ago](https://www.amazon.de/dp/B0GMK35S5K) [**Nordthy Lakritz Mix 3er Set Salzlakritz Mix stark mit Salmiak gefüllte Lakritzstangen & Lakritz-Dragees 470 g**Naschwerk**€10.03**2 rev5mo ago](https://www.amazon.de/dp/B0GMKJ3SNN) [**LAKRIDS BY BÜLOW - LOVE SELECTION BOX - 435g - Pralinen-Geschenk mit Dänischen Gourmet Lakritz-Kugeln in edler Herz-Geschenkbox**LAKRIDS BY BÜLOW**€37.24**66 rev6mo ago](https://www.amazon.de/dp/B0G611FQTF) [**Nordthy Lakritzstangen mit Salmiakfüllung 150g Salmiak Lakritz aus Skandinavien**Naschwerk**€5.98**20 rev6mo ago](https://www.amazon.de/dp/B0GG5JLTCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meenk Geschenkset Experience 560g I Lakritz-Geschenk aus den Niederlanden I holländisches Lakritz I Drop I Mischung aus süßem und salzigem Lakritz I Dutch Licorice**Meenk**€25.29**4.5★**▲ 428%**](https://www.amazon.de/dp/B0DFCSTFJW) [**Haribo Schnecken 150 Stück in Runddose 1500g**HARIBO**€8.79**4.6★**▲ 288%**](https://www.amazon.de/dp/B0028PNPT8) [**Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz**Naschwerk**€10.01**4.3★**▲ 256%**](https://www.amazon.de/dp/B0GMK35S5K) [**Nordthy Lakritzmix süß & salzig 800g Lakritz Mischung skandinavische Süßigkeiten inkl. Naschwerk Sticker**Naschwerk**€10.05**3.9★**▲ 241%**](https://www.amazon.de/dp/B0GG54FB5X) [**Nordthy Lakritz Mix 3er Set Salzlakritz Mix stark mit Salmiak gefüllte Lakritzstangen & Lakritz-Dragees 470 g**Naschwerk**€10.03**4.0★**▲ 210%**](https://www.amazon.de/dp/B0GMKJ3SNN)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**56%
*“Schmeckt super”*
**Salzgehalt**6%
*“Persönlich mochte ich die Salt Lakritze am besten”*
**Geschmack**6%
*“Geschmacklich teilweise gut”*
**Qualität insgesamt**5%
*“Ware super”*
**Geschenk Zweck**3%
*“Super Geschenk Idee”*
**beworben Vs Tatsächliches Produkt**3%
*“wie gesagt alles bestens”*
**Süße**3%
*“angenehm süß, ohne zu aufdringlich zu sein.”*
**Preis-Leistungs-Verhältnis**2%
*“Faires Preis-/Leistungsverhältnis”*
**Mischung/Verhältnis**2%
*“Sehr leckere Mischung”*
**Weiches Gefühl**1%
*“Sie sind soft”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**18%
*“Unverschämt hoher Preis”*
**Geschmack insgesamt**16%
*“Nicht so lecker”*
**Geschmack**8%
*“Mehliger Geschmack”*
**Brock/Klump/Sammlung**6%
*“Ca. die hälfte der Lakritzen, war nur ein Klumpen”*
**Hartes Gefühl**5%
*“Sallos sind keine weichen Gummibärchen-Lakritze”*
**Qualität insgesamt**4%
*“Müll”*
**Salzgehalt**4%
*“Das Mild Salzig (blau)”*
**Gesamtgröße**3%
*“Mega große Tüte”*
**Lagertemperatur**3%
*“Stäbchen wurden vermutlich zu kühl gelagert”*
**Süße**3%
*“Die Lakritz Toffee sind Zuckersüß von lakritz schmeckt man kaum was”*
## **Common questions**
- **Is lakritz profitable to sell on Amazon Germany?**
- The niche generates €425K/yr across 56 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the lakritz niche?**
- 20 brands and 77 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in lakritz?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for lakritz peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the lakritz niche?**
- Listings span €0.94–€37.24; the average listing price is €10.03 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
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