---
title: "Lakritz Likör — €22K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lakritz-likoer"
last_updated: "2026-08-11T03:11:58.462Z"
locale: en
meta:
description: "Niche score 39/100 · €22K/yr market · 73K searches/yr · €13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €22K/yr market · 73K searches/yr · €13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lakritz Likör — €22K/yr Amazon DE Niche (2026) - Flapen"
---
# **lakritz likör**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 40Conversion 28Competition 23Returns 100Price range 36Avg price 63Brand share 46Review moat 85Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****297**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.62**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****€6.30–€20.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€22K**
€22K/yr · 73K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, lakritz likör is a €22K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lakritz likör market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€54K–€68K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#482**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **54%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**15%**
- Dark Mark29% - St. Hubertus19% - St. Hubertus-Tropfen12% - Spitzmund9% - Dirty Harry8% - Koskenkorva Vodka8% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lakritz-likoer/trend)
## **Top lakritz likör search terms**
- **lakritz likör**36K/yr+21.1%2.8% conv. - **lakritzlikör**12K/yr-12.5%3.9% conv. - **dark mark lakritzlikör**8K/yr+6.5%2.8% conv. - **lakritz schnaps**7K/yr+16.5%2.8% conv. - **dark mark**6K/yr+0.6%2.0% conv. - **lakritzschnaps**5K/yr+36.2%3.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/lakritz-likoer/search-terms)
## **Top lakritz likör products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€4K30%€7K40%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dark Mark Original Lakritzlikör (1 x 0.7 l)**Dark Mark**€11.29**4.7★396 rev](https://www.amazon.de/dp/B01DKUWW34) [2**St. Hubertus-Tropfen Lakritz (24 x 0.02 l)**St. Hubertus**€6.30**4.8★198 rev](https://www.amazon.de/dp/B0DN1X7CY9) [3**St. Hubertus Lakritz Tropfen (1x0 5 l)**St. Hubertus-Tropfen**€6.49**4.4★12 rev](https://www.amazon.de/dp/B0GV15XP39) [4**Dirty Harry | Lakritzlikör | Intensiv-lakritzig mit Salz und Salmiak für außergewöhnlichen Geschmack | Perfekt gekühlt als Shot | 0 5L | 21 5% Vol.**Dirty Harry**€6.33**4.5★47 rev](https://www.amazon.de/dp/B08SNH5C3G) [5**Koskenkorva Salmiakki (1 x 0.5 l) - Lakritzlikör aus Finnland**Koskenkorva Vodka**€10.19**4.7★647 rev](https://www.amazon.de/dp/B09RMDD9WK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St. Hubertus Lakritz Tropfen (1x0 5 l)**St. Hubertus-Tropfen**€6.49**12 rev3mo ago](https://www.amazon.de/dp/B0GV15XP39) [**Dark Mark Cherry Likör 0 7L mit Amarena-Kirschen Geschmack 16% Vol.**Dark Mark**€12.93**1 rev4mo ago](https://www.amazon.de/dp/B0GT56T1K5) [**St. Hubertus-Tropfen Lakritz (24 x 0.02 l)**St. Hubertus**€6.30**198 rev1y ago](https://www.amazon.de/dp/B0DN1X7CY9) [**SPITZMUND LA KRITZ Salty 500 ml | kräftig-salziger Lakritzlikör | würzige Süßholznote mit intensivem Salz-Kick | Geschmack wie Salzlakritz | ideal für Genießer & als Geschenk | 20% vol.**Spitzmund**€18.87**38 rev2y ago](https://www.amazon.de/dp/B0FVFMMJNF) [**SPITZMUND LA KRITZ 500 ml | Lakritzlikör mit feiner Lakritznote | weich & ausgewogen im Geschmack | sanfte Süßholznote | für Lakritzliebhaber |ideal pur auf Eis & im Cocktail | 20% vol.**Spitzmund**€19.45**38 rev2y ago](https://www.amazon.de/dp/B0CYTJLT24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**St. Hubertus Lakritz Tropfen (1x0 5 l)**St. Hubertus-Tropfen**€6.49**4.4★**▲ 321%**](https://www.amazon.de/dp/B0GV15XP39) [**Dark Mark Cherry Likör 0 7L mit Amarena-Kirschen Geschmack 16% Vol.**Dark Mark**€12.93**5.0★**▲ 239%**](https://www.amazon.de/dp/B0GT56T1K5) [**SPITZMUND LA KRITZ Salty 500 ml | kräftig-salziger Lakritzlikör | würzige Süßholznote mit intensivem Salz-Kick | Geschmack wie Salzlakritz | ideal für Genießer & als Geschenk | 20% vol.**Spitzmund**€18.87**4.6★**▲ 91%**](https://www.amazon.de/dp/B0FVFMMJNF) [**Salmari Premium Salmiak Lakritzlikör aus Finnland 0 7 L | 25% Vol. | Süß-salziger Lakritz-Likör ohne künstliche Zusatzstoffe | Gekühlt genießen | Geschenkidee**Salmari**€16.90**4.8★**▲ 26%**](https://www.amazon.de/dp/B07GH5N7H8) [**Dark Mark Original Lakritzlikör (1 x 0.7 l)**Dark Mark**€11.29**4.7★**— 7%**](https://www.amazon.de/dp/B01DKUWW34)
**~~View all trending →~~**
## **What buyers say about lakritz likör**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**58%
*“Schmeckt”*
**Geschmack**13%
*“Guter Geschmack”*
**Alkoholgeschmack**7%
*“Super Lakritzlikör”*
**Qualität insgesamt**6%
*“Das Produkt ist aus Erfahrung super”*
**Geschenk Zweck**4%
*“War ein Geschenk”*
**Preis-Leistungs-Verhältnis**4%
*“Preis war okay”*
**Süße**4%
*“auch süß”*
**Design insgesamt**1%
*“Design ist ansprechend”*
### **What buyers complain about **
**Geschmack insgesamt**50%
*“Der SPITZMUND Likör schmeckt mir überhaupt nicht”*
**Alkoholgehalt**20%
*“Den Alkohol merkt man beim Trinken überhaupt nicht”*
**Lagertemperatur**10%
*“Also ist ein Hinlegen der Flasche im Tiefkühler nicht ohne weiteres möglich”*
## **Common questions**
- **Is lakritz likör profitable to sell on Amazon Germany?**
- The niche generates €22K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lakritz likör niche?**
- 11 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lakritz likör?**
- Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Lagertemperatur. The return rate is 0.1%.
- **When does demand for lakritz likör peak?**
- Demand peaks in May; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the lakritz likör niche?**
- Listings span €6.30–€20.00; the average listing price is €13.62 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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