---
title: "Trend — lakritz adventskalender 2022 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lakritz-adventskalender-2022/trend"
last_updated: "2026-07-21T13:13:30.213Z"
locale: en
meta:
  description: "Niche score 53/100 · €515K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €515K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lakritz adventskalender 2022 - Flapen"
---

# **lakritz adventskalender 2022**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 60Growth 11Conversion 53Competition 81Returns 100Price range 68Avg price 91Brand share 0Review moat 71Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€21.53**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Review moat**

**Good****677.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€3.06–€40.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€515K**

€515K/yr · 551K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-28.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand