---
title: "lakritz adventskalender 2022 — €515K/yr Amazon Germany Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lakritz-adventskalender-2022"
last_updated: "2026-07-21T06:44:34.082Z"
locale: en
meta:
description: "lakritz adventskalender 2022 shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "lakritz adventskalender 2022 shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "lakritz adventskalender 2022 — €515K/yr Amazon Germany Niche, Score 53/100 - Flapen"
---
# **lakritz adventskalender 2022**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 60Growth 11Conversion 53Competition 81Returns 100Price range 68Avg price 91Brand share 0Review moat 71Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€21.53**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****677.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.06–€40.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€515K**
€515K/yr · 551K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lakritz adventskalender 2022 is a €515K/yr Amazon Germany market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **€538K–€646K**
- units × avg price
- **Launch success**
- **15%**
- 3 of 20 new (360d)
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **78%**
- **Out of stock**
- **36.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **192 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 76%
**Open market**
**0%**
- LAKRIDS BY BÜLOW85% - Naschwerk9% - Mon Dragée7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lakritz-adventskalender-2022/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€15K6%€31K9%€46K12%€62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 40 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAKRIDS BY BÜLOW - LOVE SELECTION BOX - 435g - Pralinen-Geschenk mit Dänischen Gourmet Lakritz-Kugeln in edler Herz-Geschenkbox**LAKRIDS BY BÜLOW**€37.24**4.7★66 rev](https://www.amazon.de/dp/B0G611FQTF) [2**Mon Dragée Flower Box 265g Luxus-Feinkost-Pralinen 6 Sorten Dänische Lakritz-Kugeln Glutenfreie Pralinen-Geschenkbox in Blütenform Edles Geschenk für Liebhaber besonderer Süßigkeiten**Mon Dragée**€29.11**4.2★88 rev](https://www.amazon.de/dp/B0DG5P3V5P) [3**Nordthy Lakritzkugel Geschenkset 3x300g Gourmet Lakritz in den Sorten Passionsfrucht Himbeere & Salzkaramell**Naschwerk**€27.87**4.3★23 rev](https://www.amazon.de/dp/B0FP9PHGNW) [4**LAKRIDS BY BÜLOW - SELECTION BOX - Feinste Lakritze umhüllt von cremiger Schokolade**LAKRIDS BY BÜLOW**€36.49**4.6★188 rev](https://www.amazon.de/dp/B0G6KK98K9) [5**LAKRIDS BY BÜLOW - SUMMER SELECTION BOX - 175g - Fruchtige Auswahl Dänischer Gourmet Lakritze umhüllt von feinster Schokolade**LAKRIDS BY BÜLOW**€22.11**4.5★52 rev](https://www.amazon.de/dp/B0F54QJT6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAKRIDS BY BÜLOW - SUMMER MIX - 515 g - Dänische Gourmet Lakritz-Kugeln - Süßes und saures Lakritz mit Zitrone Erdbeere und Ananas**LAKRIDS BY BÜLOW**€30.69**19 rev2mo ago](https://www.amazon.de/dp/B0GVNBSCKF) [**LAKRIDS BY BÜLOW Taste Selection 6 Einzigartige Geschmacksrichtungen (72g) Dänische Gourmet-Lakritz mit Schokoladenüberzug**LAKRIDS BY BÜLOW**€9.30**6 rev2mo ago](https://www.amazon.de/dp/B0GY1PJ7X4) [**LAKRIDS BY BÜLOW - CRISPY CARAMEL - 270 g - Dänische Gourmet Lakritz-Kugeln - Süße Lakritze mit Dulce-Schokolade rohem Lakritzpulver & Meersalz**LAKRIDS BY BÜLOW**€20.14**116 rev4mo ago](https://www.amazon.de/dp/B0GJDT3B1W) [**LAKRIDS BY BÜLOW - Geschenkbox 2er Set (CRISPY CARAMEL & LIME CRACKLE) - Gourmet Lakritze umhüllt von Schokolade in hochwertiger Geschenkbox**LAKRIDS BY BÜLOW**€31.27**4 rev4mo ago](https://www.amazon.de/dp/B0GJF9GXWF) [**LAKRIDS BY BÜLOW - CRISPY CARAMEL - 115 g - Dänische Gourmet Lakritz-Kugeln - Süße Lakritze mit Dulce-Schokolade rohem Lakritzpulver & Meersalz**LAKRIDS BY BÜLOW**€11.17**116 rev4mo ago](https://www.amazon.de/dp/B0GJF3HQV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAKRIDS BY BÜLOW Taste Selection 6 Einzigartige Geschmacksrichtungen (72g) Dänische Gourmet-Lakritz mit Schokoladenüberzug**LAKRIDS BY BÜLOW**€9.30**4.2★**▲ 371%**](https://www.amazon.de/dp/B0GY1PJ7X4) [**LAKRIDS BY BÜLOW - SUMMER MIX - 515 g - Dänische Gourmet Lakritz-Kugeln - Süßes und saures Lakritz mit Zitrone Erdbeere und Ananas**LAKRIDS BY BÜLOW**€30.69**4.8★**▲ 371%**](https://www.amazon.de/dp/B0GVNBSCKF) [**LAKRIDS BY BÜLOW - Geschenkbox 2er Set (CRISPY CARAMEL & LIME CRACKLE) - Gourmet Lakritze umhüllt von Schokolade in hochwertiger Geschenkbox**LAKRIDS BY BÜLOW**€31.27**4.4★**▲ 312%**](https://www.amazon.de/dp/B0GJF9GXWF) [**LAKRIDS BY BÜLOW - Milk & Honey - 265g - Slow Crafted Bio-Lakritze umhüllt von Schokolade**LAKRIDS BY BÜLOW**€23.33**4.5★**▲ 251%**](https://www.amazon.de/dp/B0CYQ7MQRD) [**LAKRIDS BY BÜLOW - B - PASSION FRUIT - LARGE - Feinste Lakritze umhüllt von cremiger Schokolade**LAKRIDS BY BÜLOW**€26.99**4.7★**▲ 225%**](https://www.amazon.de/dp/B0GDZ447MS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**57%
*“Schmeckt super”*
**Geschmack**11%
*“Beste Qualität und guter Geschmack”*
**Geschenk Zweck**7%
*“Geschenk”*
**Qualität insgesamt**7%
*“super Qualität”*
**Süße**3%
*“Fruchtig, sauer und doch so Süß”*
**Preis-Leistungs-Verhältnis**2%
*“Hochpreisig”*
**Salzgehalt**2%
*“Tolle Auswahl an Sorten (z. B. Salt & Caramel, Dark & Sea Salt, fruchtige Varianten).”*
**Mischung/Verhältnis**1%
*“Gute Kombi”*
**Knusprigkeit**1%
*“Knuspriges Karamell BÜLOW”*
**Frische**1%
*“Neu, interessant und zu empfehlen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**41%
*“sehr schade bei dem Preis”*
**Lagertemperatur**8%
*“sind somit angeschmolzen”*
**Geschmack insgesamt**8%
*“Schmeckt nicht”*
**Geschmack**5%
*“Der Erbeergeschmack kommt etwas später”*
**Qualität insgesamt**3%
*“Qualitätsprobleme”*
**Süße**3%
*“zu süß / zu wenig Lakritze”*
**Würzigkeit**2%
*“Sehr scharfes”*
**beworben Vs Tatsächliches Produkt**2%
*“diese Angabe ist nicht richtig,”*
**Abgestanden/verfault/verwöhnt**2%
*“Keine Ahnung ob die nicht so frisch sind oder zu kalt gelagert”*
**Salzgehalt**1%
*“Hauch von Salz auf Lakritz”*
## **Common questions**
- **Is lakritz adventskalender 2022 profitable to sell on Amazon Germany?**
- The niche generates €515K/yr across 40 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lakritz adventskalender 2022 niche?**
- 3 brands and 5 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lakritz adventskalender 2022?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Lagertemperatur, Geschmack insgesamt. The return rate is 0.0%.
- **When does demand for lakritz adventskalender 2022 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the lakritz adventskalender 2022 niche?**
- Listings span €3.06–€40.19; the average listing price is €21.53 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.
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