---
title: "Lachs — €150K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lachs"
last_updated: "2026-08-10T14:41:42.250Z"
locale: en
meta:
description: "Niche score 61/100 · €150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lachs — €150K/yr Amazon DE Niche (2026) - Flapen"
---
# **lachs**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 12Conversion 75Competition 77Returns 100Price range 72Avg price 82Brand share 75Review moat 98Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****36.61**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****€1.72–€49.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€150K**
€150K/yr · 121K searches
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, lachs is a €150K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lachs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€264K–€352K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **22%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**34%**
- Pappudia23% - Deutsche See15% - Jeden Tag8% - followfood7% - Nordland-Lachs7% - Costa6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lachs/trend)
## **Top lachs search terms**
- **lachs**79K/yr-26.7%10.0% conv. - **salmon**11K/yr-10.1%7.4% conv. - **räucherlachs**13K/yr-37.4%9.3% conv. - **wildlachs**8K/yr-25.3%3.6% conv. - **lachsfilet**5K/yr-35.3%6.7% conv. - **smoked salmon**3K/yr-7.4%6.8% conv. - **lachs geräuchert**4K/yr-33.0%3.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/lachs/search-terms)
## **Top lachs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€6K8%€12K12%€18K16%€24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)**Pappudia**€4.34**4.2★27 rev](https://www.amazon.de/dp/B0F3FVC2LN) [2**Deutsche See Lachsfilet 250g**Deutsche See**€6.45**4.5★177 rev](https://www.amazon.de/dp/B019Q6JUOA) [3**Costa MSC Wildlachsfilets im Frischepack 375g**Costa**€9.66**4.4★20 rev](https://www.amazon.de/dp/B0F3G8FDV9) [4**Deutsche See Bio Lachs-Filets 200 g**Deutsche See**€7.58**4.7★34 rev](https://www.amazon.de/dp/B09Z5JLMGR) [5**Larsen MSC Wildlachsfilets In Rapsöl & Eigenem Saft 110 g**Larsen**€3.29**3.8★40 rev](https://www.amazon.de/dp/B0C6F439R9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**J.Tag Räucherlachs Hanseatic 200g**Jeden Tag**€4.83**3 rev8mo ago](https://www.amazon.de/dp/B0FRG6QNB6) [**MSC Wildlachs Filetspitzen Beutel (0.36 kg)**followfood**€9.46**3 rev8mo ago](https://www.amazon.de/dp/B0FXGZGRXF) [**Deutsche See Lachsfilet mit Haut 210 - 320 g (Frischetheke)**Frischer Fisch**€17.68**2 rev11mo ago](https://www.amazon.de/dp/B0F4K6J8ZR) [**Pappudia Norwegischer Räucherlachs in Scheiben (0.2 kg)**Pappudia**€4.34**27 rev1y ago](https://www.amazon.de/dp/B0F3FVC2LN) [**Costa MSC Wildlachsfilets im Frischepack 375g**Costa**€9.66**20 rev1y ago](https://www.amazon.de/dp/B0F3G8FDV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soldimar Pesasur Alaska Wildlachs Filets in nativem Bio-Olivenöl - spanisch und extra vergin 5er Pack (5 x 120g)**SolDiMar**€35.15**4.5★**▲ 109%**](https://www.amazon.de/dp/B0CGS1V67H) [**MSC Wildlachs Filetspitzen Beutel (0.36 kg)**followfood**€9.46**4.6★**▲ 88%**](https://www.amazon.de/dp/B0FXGZGRXF) [**Stremellachs geräuchert Natur über feinstem Buchholz heißgeräuchert/Geräucherter Stremellachs ca. 150g**delishopper.de - Der Fischemarkt im Netz**€11.34**5.0★**▲ 66%**](https://www.amazon.de/dp/B0CM3RYLYG) [**Deutsche See Bio Lachs-Filets 200 g**Deutsche See**€7.58**4.7★**▲ 66%**](https://www.amazon.de/dp/B09Z5JLMGR) [**J.Tag Räucherlachs Hanseatic 200g**Jeden Tag**€4.83**5.0★**▲ 53%**](https://www.amazon.de/dp/B0FRG6QNB6)
**~~View all trending →~~**
## **What buyers say about lachs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**29%
*“Leckerer Räucherlachs”*
**Geschmack**17%
*“Gut im Geschmack”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Lagertemperatur**8%
*“im gefrorenen Zustand sah es okay aus”*
**Salzgehalt**7%
*“Nicht zu salzig”*
**Preis-Leistungs-Verhältnis**5%
*“dieser Preis geht schon”*
**beworben Vs Tatsächliches Produkt**5%
*“Genau wie nach Beschreibung”*
**Backen**3%
*“Lecker zu Weißbrot”*
**Frische**3%
*“Frisch und lecker”*
**Textur/Konsistenz – insgesamt**1%
*“Konsistenz überzeugen mich.”*
### **What buyers complain about **
**Salzgehalt**29%
*“Salzig”*
**Preis-Leistungs-Verhältnis**21%
*“etwas zu teuer”*
**Lagertemperatur**14%
*“Aber die Menge an Verpackung, damit es gekühlt ankommt, ist schon sehr hoch”*
**Dicke**7%
*“In der Vergangenheit war der Lachs immer sehr dünn geschnitten”*
**beworben Vs Tatsächliches Produkt**7%
*“Sehr geehrte Damen und Herren, der von Ihnen gelieferte Lachs einsparen keiner Weise ihre Beschreibung”*
**Geschmack insgesamt**7%
*“Schmeckt nicht nach Lachs”*
## **Common questions**
- **Is lachs profitable to sell on Amazon Germany?**
- The niche generates €150K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the lachs niche?**
- 23 brands and 15 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in lachs?**
- Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.0%.
- **When does demand for lachs peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the lachs niche?**
- Listings span €1.72–€49.94; the average listing price is €17.61 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.
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