---
title: "lachgummi — €1.8M/yr Amazon Germany Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/lachgummi"
last_updated: "2026-07-21T06:38:11.440Z"
locale: en
meta:
description: "lachgummi shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "lachgummi shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "lachgummi — €1.8M/yr Amazon Germany Niche, Score 62/100 - Flapen"
---
# **lachgummi**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 21Conversion 76Competition 92Returns 100Price range 77Avg price 23Brand share 20Review moat 65Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Market size**
**Great****€1.8M**
€1.8M/yr · 3.0M searches
**Price range**
**Great****€0.73–€64.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****914.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€8.24**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lachgummi is a €1.8M/yr Amazon Germany market (3.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€2.5M–€3.3M**
- units × avg price
- **Launch success**
- **67%**
- 4 of 6 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **178 days**
## **Competition**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 62%
**Open market**
**6%**
- HARIBO50% - nimm226% - nimm2 Lachgummi11% - HLKauf3% - nimm2 soft3% - Hitschler2% - Open — no brand owns it (11 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/lachgummi/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€36K4%€71K6%€107K8%€143K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 76 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haribo XXL-Mixpaket ca.4kg | Verschiedene Sorten & keine Dopplungen | Fruchtgummis Großpackung mit 2225 Beuteln à160175g | Geschenk & Karnevals-Wurfmaterial**HARIBO**€28.26**4.3★1,179 rev](https://www.amazon.de/dp/B07H4514QL) [2**Haribo Anaconda Riesenschlangen 1.2kg**HARIBO**€7.23**4.5★1,472 rev](https://www.amazon.de/dp/B013R3TG6K) [3**nimm2 Lachgummi Softies Rote Früchte 1 x 225 g Gefülltes Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen**nimm2**€1.17**4.7★4,694 rev](https://www.amazon.de/dp/B01L2GMWUQ) [4**nimm2 Lachgummi 1 x 376 g Maxi Pack Fruchtgummi mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen**nimm2 Lachgummi**€1.72**4.7★2,041 rev](https://www.amazon.de/dp/B07YQ8PM8D) [5**nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen**nimm2 Lachgummi**€5.44**4.8★3,525 rev](https://www.amazon.de/dp/B0F639VP3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nostalgic-Art Retro Kaffeedose 1 3 l HARIBO Goldbären-Packung**Nostalgic-Art**€13.08**25 rev6mo ago](https://www.amazon.de/dp/B0GF81329K) [**Mega Süßigkeiten Box 1 6kg - Frisch gemischt von Der Zuckerbäcker mit Haribo Trolli Red Band Suntjes 15 Sorten Fruchtgummi Mix XXL Geschenkbox Snackbox Handverpackt in Deutschland**Der Zuckerbäcker**€30.49**44 rev6mo ago](https://www.amazon.de/dp/B0GC54N553) [**Dosen Sortiment Bunte Mischung aus Fruchtgummi Lakritz & Minibeuteln Ideal für Büro Party & Vorrat & HLKauf-Block (Minibeutel Goldbären & HLKauf-Block)**HLKauf**€15.97**13 rev7mo ago](https://www.amazon.de/dp/B0G73BG86Q) [**Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung**Miralina**€9.60**85 rev9mo ago](https://www.amazon.de/dp/B0FWYXD23H) [**100 Mini-Beutel HARIBO Goldbären (1 Kg) Einzelpacks à 10 g Mit Personalisierbarer Grußkarte von Cia&Co Ideal für Geburtstage Halloween Kinderfeste und Originelle Firmenpräsente**Cia&Co**€19.31**36 rev9mo ago](https://www.amazon.de/dp/B0FSYG4N1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nostalgic-Art Retro Kaffeedose 1 3 l HARIBO Goldbären-Packung**Nostalgic-Art**€13.08**4.0★**▲ 321%**](https://www.amazon.de/dp/B0GF81329K) [**Haribo Color-Rado 1 kg**HARIBO**€5.63**4.5★**▲ 275%**](https://www.amazon.de/dp/B015181XS8) [**Nostalgic-Art Retro Vorratsdose L 3 l HARIBO Enjoy the Taste blue Geschenk-Idee für Naschkatzen Original Lizenzprodukt (OLP) Große Blech-Dose Vintage Design**Nostalgic-Art**€11.66**4.3★**▲ 167%**](https://www.amazon.de/dp/B0DDXWG63C) [**Dosen Sortiment Bunte Mischung aus Fruchtgummi Lakritz & Minibeuteln Ideal für Büro Party & Vorrat & HLKauf-Block (Minibeutel Goldbären & HLKauf-Block)**HLKauf**€15.97**5.0★**▲ 135%**](https://www.amazon.de/dp/B0G73BG86Q) [**Nimm 2 Lachgummi Apfellinge 225 g**nimm2**€1.14**4.6★**▲ 113%**](https://www.amazon.de/dp/B0147CCGNK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**53%
*“Yummy”*
**Süße**6%
*“Nimm 2, mein Favorit in Sachen Sweets”*
**Geschmack**6%
*“Super lecker”*
**Preis-Leistungs-Verhältnis**5%
*“Beste Lollis zu einem sehr günstigen Preis”*
**Qualität insgesamt**5%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie immer”*
**Weiches Gefühl**3%
*“Soft”*
**Frische**2%
*“Fruchtig”*
**Sauer**2%
*“Sehr saftig”*
**Gesamtgröße**2%
*“Passt”*
### **What buyers complain about **
**Geschmack insgesamt**22%
*“Schmecken Schlumpfig”*
**Preis-Leistungs-Verhältnis**9%
*“Ekelhaft und teuer”*
**Geschmack**6%
*“Billiges künstliches Aroma”*
**Süße**6%
*“50% weniger zucker gewünscht”*
**Hartes Gefühl**5%
*“Leider waren sie sehr hard”*
**Lagertemperatur**5%
*“Teilweise geschmolzene, verklebte Gummibärchen”*
**Sauer**3%
*“Schade das saure”*
**Textur/Konsistenz – insgesamt**3%
*“Gelatine,haben deshalb eine andere Konsistenz als normale Haribos,sind”*
**Abgestanden/verfault/verwöhnt**2%
*“Jo sind halt Schlümpfe”*
**Ernährungs Gehalt**2%
*“Keine gesunde Ernährung”*
### **Top return reasons **
**Preis-Leistungs-Verhältnis**33%
**beworben Vs Tatsächliches Produkt**33%
**Gesamtgröße**17%
**Qualität insgesamt**17%
## **Common questions**
- **Is lachgummi profitable to sell on Amazon Germany?**
- The niche generates €1.8M/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the lachgummi niche?**
- 17 brands and 101 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in lachgummi?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for lachgummi peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lachgummi niche?**
- Listings span €0.73–€64.44; the average listing price is €8.24 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.
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