---
title: "Krokant — €192K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/krokant"
last_updated: "2026-08-10T14:41:44.903Z"
locale: en
meta:
description: "Niche score 45/100 · €192K/yr market · 158K searches/yr · €11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €192K/yr market · 158K searches/yr · €11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Krokant — €192K/yr Amazon DE Niche (2026) - Flapen"
---
# **krokant**
**Skip it**
Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 0Conversion 89Competition 29Returns 100Price range 74Avg price 47Brand share 13Review moat 93Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****143.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.63–€53.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€192K**
€192K/yr · 158K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-66.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, krokant is a €192K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **krokant market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€145K–€174K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#645**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **38%**
- **Out of stock**
- **44.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- RUF49% - Lindt26% - ostprodukte-versand9% - KoRo6% - Dr. Oetker5% - Niederegger5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/krokant/trend)
## **Top krokant search terms**
- **blätterkrokant**44K/yr-71.4%1.2% conv. - **krokant**16K/yr-37.2%10.1% conv. - **lindt blätterkrokant**30K/yr-83.5%0.7% conv. - **blätterkrokant lindt**17K/yr-71.9%1.0% conv. - **krokant streusel**5K/yr+35.0%17.2% conv. - **gehackte haselnüsse**7K/yr-11.6%3.9% conv. - **haselnüsse gehackt**6K/yr-18.5%3.1% conv. - **haselnusskrokant**4K/yr-13.2%19.3% conv. - **krokant schokolade**4K/yr-39.7%1.1% conv. - **krokant eier**6K/yr-86.9%1.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/krokant/search-terms)
## **Top krokant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€19K20%€38K30%€58K40%€77K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUF Haselnuss-Krokant karamellisierte Haselnüsse gehackt knuspriges Nuss-Topping für Frankfurter Kranz Torten & Eis glutenfrei & vegan**RUF**€1.63**4.7★247 rev](https://www.amazon.de/dp/B01D1QLEOA) [2**Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade**Lindt**€3.87**4.5★99 rev](https://www.amazon.de/dp/B0DLBG466J) [3**Argenta Blätter-Krokant in Zartbitter-Schokolade 85g Mit 16% gerösteten Haselnüssen 66% Zartblätterkrokant in feiner Bitterschokolade Schokoklassiker aus Weißenfels**ostprodukte-versand**€7.95**4.1★52 rev](https://www.amazon.de/dp/B07PFY2H25) [4**RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan**RUF**€1.65**4.8★111 rev](https://www.amazon.de/dp/B0CXPJ5669) [5**KoRo - Geröstete und gehackte Haselnüsse 1 kg - Hoher Ballaststoffgehalt - Kräftiger Nussgeschmack - Ideal geeignet zum Backen**KoRo**€20.59**4.5★53 rev](https://www.amazon.de/dp/B09SN3DTSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Niederegger | Pralinen Eier | Blätterkrokant | 1x 100g | Blätterkrokant-Eier umhüllt von Vollmilch-Schokolade | Ostereier | Ostergeschenk**Niederegger**€6.32**3 rev10mo ago](https://www.amazon.de/dp/B0FP2SD2WB) [**Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade**Lindt**€3.87**99 rev1y ago](https://www.amazon.de/dp/B0DLBG466J) [**Lindt Blätterkrokant Kugeln Weiß | 85g Beutel | Zartknuspriger Krokant umhüllt von feiner weißer Schokolade | Edle Osterschokolade | Schokoladengeschenk | Osterpralinen | Genuss zu Ostern**Lindt**€4.22**32 rev2y ago](https://www.amazon.de/dp/B0FND6KXQQ) [**Lindt Schokolade | Blätterkrokant-Eier Box | 430g | Zartknusprige Krokant-Eier in feiner Gianduja-Haselnuss-Milchschokolade | Festliche Spezialität für Erwachsene | Exklusiv zu Ostern**Lindt**€19.95**142 rev2y ago](https://www.amazon.de/dp/B0FND4948R) [**RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan**RUF**€1.65**111 rev2y ago](https://www.amazon.de/dp/B0CXPJ5669)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan**RUF**€1.65**4.8★**▲ 103%**](https://www.amazon.de/dp/B0CXPJ5669) [**Lindt Blätterkrokant-Eier Beutel 85g**Lindt**€4.54**4.0★**▲ 88%**](https://www.amazon.de/dp/B0035F6H2W) [**KoRo - Geröstete und gehackte Haselnüsse 1 kg - Hoher Ballaststoffgehalt - Kräftiger Nussgeschmack - Ideal geeignet zum Backen**KoRo**€20.59**4.5★**▲ 74%**](https://www.amazon.de/dp/B09SN3DTSH) [**RUF Haselnuss-Krokant karamellisierte Haselnüsse gehackt knuspriges Nuss-Topping für Frankfurter Kranz Torten & Eis glutenfrei & vegan**RUF**€1.63**4.7★**▲ 60%**](https://www.amazon.de/dp/B01D1QLEOA) [**Dr. Oetker Professional Haselnuss Krokant-Streusel 700 g Dose**Dr. Oetker**€15.39**4.5★**▲ 52%**](https://www.amazon.de/dp/B07B6B1ZVK)
**~~View all trending →~~**
## **What buyers say about krokant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**56%
*“Schmecken super”*
**Qualität insgesamt**12%
*“Super Qualität”*
**Knusprigkeit**5%
*“Lecker Krokant”*
**Geschmack**5%
*“Guter, intensiver Geschmack”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis”*
**Süße**4%
*“Immer süsser”*
**Backen**3%
*“Backzutat bester Qualität”*
**Frische**2%
*“Gut und frisch”*
**Geschenk Zweck**2%
*“Schöne Gross Geschenk Packung”*
**Haltbarkeit**1%
*“als Deko dennoch ausreichend.”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**34%
*“Etwas teuer”*
**Geschmack insgesamt**14%
*“Nicht so lecker”*
**Geschmack**13%
*“Komischer Beigeschmack”*
**Qualität insgesamt**6%
*“Zu teuer für die Qualität”*
**beworben Vs Tatsächliches Produkt**4%
*“die Beschreibung sollte genauer sein.”*
**Ethischer Handel/Fairer Handel**4%
*“Betrug am Kunden”*
**Bitter**2%
*“Bitter”*
**Inhaltsstoffe – insgesamt**2%
*“Absoluter Müll, reiner Zucker, keine festen Bestandteile von Haselnüssen, zerlaufen beim Kontakt mit Flüssigkeit sofort und hinterlassen nur nasse stellen, keine Nussfrakmente”*
**Feucht/Trocken**2%
*“hinterlassen nur nasse stellen,”*
**Gesamtgröße**1%
*“Die hier sind etwas kleiner (17 statt 18 Gramm).”*
## **Common questions**
- **Is krokant profitable to sell on Amazon Germany?**
- The niche generates €192K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the krokant niche?**
- 6 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in krokant?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for krokant peak?**
- Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the krokant niche?**
- Listings span €1.63–€53.16; the average listing price is €11.61 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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