---
title: "Kraken Rum — €64K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/kraken-rum"
last_updated: "2026-08-10T15:39:14.049Z"
locale: en
meta:
description: "Niche score 38/100 · €64K/yr market · 118K searches/yr · €26.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €64K/yr market · 118K searches/yr · €26.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kraken Rum — €64K/yr Amazon DE Niche (2026) - Flapen"
---
# **kraken rum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 30Conversion 26Competition 16Returns 100Price range 95Avg price 95Brand share 0Review moat 40Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€17.02–€36.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,474.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€64K**
€64K/yr · 118K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, kraken rum is a €64K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Dec. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kraken rum market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€79K–€106K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Kraken81% - The Kraken9% - mojingder5% - Schnapskrake3% - Generisch2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/kraken-rum/trend)
## **Top kraken rum search terms**
- **kraken**61K/yr-15.8%0.2% conv. - **kraken rum**50K/yr+60.8%4.1% conv. - **kranken**7K/yr-24.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/kraken-rum/search-terms)
## **Top kraken rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€13K30%€19K40%€26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kraken Black Spiced Rum | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l**Kraken**€17.02**4.7★12,454 rev](https://www.amazon.de/dp/B00DUXHO9E) [2**Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l**Kraken**€20.11**5.0★6 rev](https://www.amazon.de/dp/B0GTQYBCFF) [3**Kraken Black Spiced Roast Coffee Rum | Mit einzigartig-würzigem Geschmack in der Kaffee-Edition| 40% vol. | 0 7 l**Kraken**€21.18**4.7★12,454 rev](https://www.amazon.de/dp/B07HMZ31DN) [4**Kraken Rum-Glas-Oktopus Schnapsdekanter The Kraken Rum Edition 3D-Oktopus-Flasche künstlerischer Oktopu-förmiger Glasdekanter Nautische Kunst-Sammler-Display für Whiskey Wein Likör Bar Heimdekoration**mojingder**€19.65**2.4★5 rev](https://www.amazon.de/dp/B0H41WJKW5) [5**The Kraken Black Spiced Unknown Deep Limited Edition #1 2020 40% Vol. 0 7l**The Kraken**€36.92**4.6★179 rev](https://www.amazon.de/dp/B07HMRZHHD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Edition 3D Oktopus Whisky-Set | Dekanter + 2 Gläser | ideal für Whisky Rum Bourbon oder Cocktails Einzigartiges Whisky Geschenke für Männer Bar & Sammler (A 350 Milliliter)**Generisch**€29.68**0 rev1mo ago](https://www.amazon.de/dp/B0H4GJVW13) [**Kraken Rum-Glas-Oktopus Schnapsdekanter The Kraken Rum Edition 3D-Oktopus-Flasche künstlerischer Oktopu-förmiger Glasdekanter Nautische Kunst-Sammler-Display für Whiskey Wein Likör Bar Heimdekoration**mojingder**€19.65**5 rev1mo ago](https://www.amazon.de/dp/B0H41WJKW5) [**Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l**Kraken**€20.11**6 rev3mo ago](https://www.amazon.de/dp/B0GTQYBCFF) [**The Kraken Black Spiced The Legendary Survivor Series 40% Vol. 0 7l**Kraken**€34.83**44 rev1y ago](https://www.amazon.de/dp/B07HMY17JR) [**Kraken Black Spiced Roast Coffee Rum | Mit einzigartig-würzigem Geschmack in der Kaffee-Edition| 40% vol. | 0 7 l**Kraken**€21.18**12,454 rev2y ago](https://www.amazon.de/dp/B07HMZ31DN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kraken Rum-Glas-Oktopus Schnapsdekanter The Kraken Rum Edition 3D-Oktopus-Flasche künstlerischer Oktopu-förmiger Glasdekanter Nautische Kunst-Sammler-Display für Whiskey Wein Likör Bar Heimdekoration**mojingder**€19.65**2.4★**▲ 277%**](https://www.amazon.de/dp/B0H41WJKW5) [**Edition 3D Oktopus Whisky-Set | Dekanter + 2 Gläser | ideal für Whisky Rum Bourbon oder Cocktails Einzigartiges Whisky Geschenke für Männer Bar & Sammler (A 350 Milliliter)**Generisch**€29.68**0.0★**▲ 277%**](https://www.amazon.de/dp/B0H4GJVW13) [**Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l**Kraken**€20.11**5.0★**▲ 256%**](https://www.amazon.de/dp/B0GTQYBCFF) [**The Kraken Black Spiced The Legendary Survivor Series 40% Vol. 0 7l**Kraken**€34.83**4.6★**▲ 75%**](https://www.amazon.de/dp/B07HMY17JR) [**Schnapskrake - Das Original - Getränkeverteiler für 8 Personen - 40 Geburtstag Geschenk - Bar Butler - Ausgiesser - Einschenker (schwarz inkl. Gläser)**Schnapskrake**€32.89**4.6★**▲ 34%**](https://www.amazon.de/dp/B08W5541Y9)
**~~View all trending →~~**
## **What buyers say about kraken rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**18%
*“Perfekt als Geschenk oder für die eigene Sammlung”*
**Geschmack**17%
*“Lecker - pur oder mit Cola”*
**Qualität insgesamt**11%
*“Gute qualität”*
**Alkoholgeschmack**11%
*“Super Rum”*
**Süße**11%
*“Süß und lecker”*
**Sammlungsobjekte**8%
*“Perfekt als Geschenk oder für die eigene Sammlung”*
**Design insgesamt**6%
*“Schönes Flaschen- und Trinkglas-Design”*
**Geschmack insgesamt**6%
*“Kräftig, würzig und unverwechselbar”*
**Dicke**6%
*“Das Glas ist dickwandig und hochwertig”*
**Gewicht schwer**3%
*“Er ist schwer, stabil und gut verarbeitet”*
### **What buyers complain about **
**beworben Vs Tatsächliches Produkt**38%
*“Der Müll sieht nicht mal im Ansatz so aus wie auf den Bildern”*
**Qualität insgesamt**33%
*“Müll”*
**Materialqualität**13%
*“Alles wirkt billig und quer über dem”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**44%
**Qualität insgesamt**33%
**Gesamtgröße**11%
**Defekt Material/Teile**11%
## **Common questions**
- **Is kraken rum profitable to sell on Amazon Germany?**
- The niche generates €64K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kraken rum niche?**
- 5 brands and 36 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kraken rum?**
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Materialqualität. The return rate is 0.1%.
- **When does demand for kraken rum peak?**
- Demand peaks in Mar–May–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the kraken rum niche?**
- Listings span €17.02–€36.92; the average listing price is €26.42 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.
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