---
title: "Korean Food — €197K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/korean-food"
last_updated: "2026-08-10T13:46:57.232Z"
locale: en
meta:
description: "Niche score 40/100 · €197K/yr market · 393K searches/yr · €5.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €197K/yr market · 393K searches/yr · €5.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Food — €197K/yr Amazon DE Niche (2026) - Flapen"
---
# **korean food**
**Skip it**
Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 8Conversion 81Competition 23Returns 100Price range 50Avg price 16Brand share 16Review moat 44Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.73–€28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,148**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€197K**
€197K/yr · 393K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****€5.87**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, korean food is a €197K/yr Amazon Germany market (393K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean food market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€176K–€235K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- Chung Jung One36% - Sempio34% - BIBIGO18% - asiafoodland.de3% - SEMPIO3% - CJ2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -33.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/korean-food/trend)
## **Top korean food search terms**
- **gochujang**143K/yr-38.6%11.1% conv. - **korean food**115K/yr-26.8%0.5% conv. - **koreanische lebensmittel**48K/yr-25.5%0.9% conv. - **gochujang paste**44K/yr-40.9%11.8% conv. - **koreanisches essen**8K/yr-8.6%0.1% conv. - **gochujang paste mild**8K/yr-43.3%6.1% conv. - **chili paste**6K/yr-27.2%4.3% conv. - **chilipaste**6K/yr-32.7%5.6% conv. - **chilli paste**5K/yr-23.2%2.5% conv. - **gojuchang paste**7K/yr-41.3%12.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/korean-food/search-terms)
## **Top korean food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€20K20%€39K30%€59K40%€79K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunchang Gochujang 500 g**Chung Jung One**€4.23**4.7★1,371 rev](https://www.amazon.de/dp/B002WTE0MQ) [2**Sempio Paprika Paste scharf Gochujang - 1 x 500 g**Sempio**€3.36**4.6★604 rev](https://www.amazon.de/dp/B0BRSQWS26) [3**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g**BIBIGO**€5.42**4.5★236 rev](https://www.amazon.de/dp/B0DFMG7PZ9) [4**CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)**Chung Jung One**€7.38**4.6★19,787 rev](https://www.amazon.de/dp/B013HB0CC4) [5**SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)**Sempio**€6.86**4.6★3,607 rev](https://www.amazon.de/dp/B07YQ91R81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g**BIBIGO**€3.97**236 rev3mo ago](https://www.amazon.de/dp/B0F99QYB31) [**BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g**BIBIGO**€2.40**121 rev1y ago](https://www.amazon.de/dp/B0F9BB59H6) [**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g**BIBIGO**€5.42**236 rev1y ago](https://www.amazon.de/dp/B0DFMG7PZ9) [**Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube**Bamboo Garden**€1.73**92 rev1y ago](https://www.amazon.de/dp/B0DF81LDFD) [**SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)**Sempio**€2.60**480 rev2y ago](https://www.amazon.de/dp/B09PHXR1SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g**BIBIGO**€3.97**4.5★**▲ 557%**](https://www.amazon.de/dp/B0F99QYB31) [**BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g**BIBIGO**€2.40**4.2★**▲ 137%**](https://www.amazon.de/dp/B0F9BB59H6) [**Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube**Bamboo Garden**€1.73**4.3★**▲ 53%**](https://www.amazon.de/dp/B0DF81LDFD) [**CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)**Chung Jung One**€7.38**4.6★**▲ 42%**](https://www.amazon.de/dp/B013HB0CC4) [**Sunchang Gochujang 500 g**Chung Jung One**€4.23**4.7★**▲ 26%**](https://www.amazon.de/dp/B002WTE0MQ)
**~~View all trending →~~**
## **What buyers say about korean food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**42%
*“Lekkerrr”*
**Geschmack**12%
*“Guter Geschmack”*
**Würzigkeit**10%
*“very nice, not too spicy”*
**Qualität insgesamt**7%
*“Top Produkt”*
**Kochanleitung**3%
*“Super Würzpaste für viele Gerichte”*
**Preis-Leistungs-Verhältnis**3%
*“Außerdem ist der Preis wirklich fair”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Frische**2%
*“Fruchtig, frisch,”*
**Salzgehalt**1%
*“Nicht salzig, hält sich gut im Kühlschrank”*
**Vegan/Biologisch**1%
*“Und für Veganer auch geeignet, also Pluspunkt von mir”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Schmeckt nicht”*
**Würzigkeit**18%
*“Nicht scharf”*
**Preis-Leistungs-Verhältnis**11%
*“Mehr als 1.99€ würde ich allerdings auf keinen Fall bezahlen”*
**Gesamtgröße**4%
*“Schade die Packung ist so klein”*
**Pulverisiert/zerbröselt**4%
*“und fast komplett zerbröselt”*
**Geschmack**3%
*“Geschmacklich nicht überzeugend”*
**Künstliche Süßstoffe**2%
*“Als Zutaten steht an erster Stelle Zucker, was ich nicht toll finde”*
**Salzgehalt**2%
*“Vorsicht mit dem Salzgehalt”*
**Qualität insgesamt**2%
*“Für den Preis hätte die Auswahl definitiv hochwertiger sein können”*
**Knusprigkeit**2%
*“sind diese sehr fettig, ob man diesen „crisp“ braucht?”*
### **Top return reasons **
**Preis-Leistungs-Verhältnis**50%
**beworben Vs Tatsächliches Produkt**50%
## **Common questions**
- **Is korean food profitable to sell on Amazon Germany?**
- The niche generates €197K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the korean food niche?**
- 8 brands and 46 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in korean food?**
- Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for korean food peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the korean food niche?**
- Listings span €1.73–€28.18; the average listing price is €5.87 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.
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