---
title: "knoppers goodies — €1.1M/yr Amazon Germany Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/knoppers-goodies"
last_updated: "2026-07-21T06:43:42.702Z"
locale: en
meta:
description: "knoppers goodies shows low returns (0.1%), but soft demand (-59.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "knoppers goodies shows low returns (0.1%), but soft demand (-59.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "knoppers goodies — €1.1M/yr Amazon Germany Niche, Score 53/100 - Flapen"
---
# **knoppers goodies**
**Worth a look**
Shows low returns (0.1%), but soft demand (-59.1% this quarter) keeps it on the watch list.
Market size 80Growth 0Conversion 20Competition 89Returns 100Price range 73Avg price 84Brand share 8Review moat 61Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****€18.68**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€1.1M**
€1.1M/yr · 3.8M searches
**Price range**
**Good****€1.37–€51.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,073.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-59.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, knoppers goodies is a €1.1M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€2.8M–€3.7M**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **62%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**2%**
- Lindt83% - Lindor7% - Kinder4% - CAPTAIN PLAY2% - your surprise2% - Genussleben1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -59.1% search growth over the last 90 days.
175K125KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 20.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/knoppers-goodies/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€23K4%€45K6%€68K8%€90K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 73 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schokoladen-Mix Schokolade 1 kg Lindt Lindor sortiert**Lindor**€29.30**4.3★1,432 rev](https://www.amazon.de/dp/B07QL3JM5L) [2**Lindt LINDOR Schokoladen Kugeln Vollmilch | ca. 80 Milch-Schokolade mit zartschmelzender Füllung | Großpackung Pralinen-Geschenk 1kg**Lindt**€28.86**4.6★2,970 rev](https://www.amazon.de/dp/B09FKFQP8T) [3**Lindt LINDOR Schokoladen Kugeln extra dunkel | ca. 80 Kugeln Edelbitterschokolade | Dunkle Schokolade mit 70% Kakao | Großpackung Pralinen-Geschenk 1kg (1er Pack)**Lindt**€29.11**4.4★1,933 rev](https://www.amazon.de/dp/B09QT2C1BL) [4**Lindt Schokolade LINDOR Kugeln Vollmilch-Mischung | 400 g | Ca. 30 in den Sorten Milch Pistazie Milchcrème Caramel | Pralinengeschenk | Schokoladengeschenk**Lindt**€11.33**4.7★346 rev](https://www.amazon.de/dp/B09BQM7BLS) [5**Lindt LINDOR Schokoladen Kugeln Klassische Mischung | ca. 80 Schokoladen Kugeln (Vollmilch Weiß Dunkel 60% Haselnuss) | Großpackung 1kg**Lindt**€28.43**4.7★2,678 rev](https://www.amazon.de/dp/B09FKDWS9X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten**Tise Süsswaren**€25.03**54 rev4mo ago](https://www.amazon.de/dp/B0GS9FXVXL) [**merci lovelies Praliné 1 x 1000 g (73 Stück) Pralinen aus Vollmilchschokolade mit Praliné-Crème-Füllung Schokokugeln im praktischen 1kg Vorratsbeutel**merci lovelies**€15.63**41 rev6mo ago](https://www.amazon.de/dp/B0GHFBDR8G) [**Lindt Schokolade | LINDOR Beutel Tiramisu | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Tiramisu-Füllung | Schokoladen-Geschenk**Lindt**€5.45**164 rev1y ago](https://www.amazon.de/dp/B0DM2D791Z) [**Lindt Schokolade | LINDOR Beutel Sakura | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Sakura-Füllung | Schokoladen-Geschenk**Lindt**€6.64**112 rev1y ago](https://www.amazon.de/dp/B0DM24K3XL) [**Lindt Lindor XXL Schokoladentafel personalisiert mit Botschaft - Geburtstagsgeschenk für Männer und Frauen mit 5 Lindor Schokoladentafeln**your surprise**€29.84**191 rev1y ago](https://www.amazon.de/dp/B0DGXLZWMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lindt Schokolade GOLDHASE | 32 x 50 g GOLDHASE | Vollmilch-Schokolade in Hasenform zu Ostern | Osterschokolade | Schokoladengeschenk | Schokoladenhase | Osterhase**Lindt**€36.23**4.5★**▲ 1000%**](https://www.amazon.de/dp/B0BRL4951V) [**Lindt Schokolade | LINDOR Beutel Passionsfrucht und Mango | 137g | 10 Kugeln in Vollmilch-Schokolade mit fruchtiger Füllung | Schokoladen-Geschenk**Lindt**€6.57**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0G4RLWXPX) [**Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten**Tise Süsswaren**€25.03**4.6★**▲ 1000%**](https://www.amazon.de/dp/B0GS9FXVXL) [**Lindt Schokolade | LINDOR Beutel Sakura | 137g | 11 Kugeln in Vollmilch-Schokolade mit zartschmelzender Sakura-Füllung | Schokoladen-Geschenk**Lindt**€6.64**4.2★**▲ 917%**](https://www.amazon.de/dp/B0DM24K3XL) [**Lindt Schokolade GOLDHASE | 16 x 100 g GOLDHASE | Premium Vollmilch-Schokolade in Hasenform zu Ostern | Osterschokolade | Schokoladengeschenk | Schokoladenhase | Osterhase**Lindt**€51.41**4.6★**▲ 875%**](https://www.amazon.de/dp/B0CWHBBWMQ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**47%
*“Yummy”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**9%
*“Super Deal”*
**Geschmack**7%
*“Mega Geschmack”*
**Geschenk Zweck**5%
*“Mega coole personalisierte Geschenkidee”*
**Süße**4%
*“Yummy, nicht zu süß”*
**beworben Vs Tatsächliches Produkt**2%
*“exakte Produktbeschreibung”*
**Mischung/Verhältnis**2%
*“Fein gemischt, Danke”*
**Knusprigkeit**1%
*“Schmecken schön crunchy und leckere Schokolade”*
**Frische**1%
*“Top frische Ware”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Preis muss stimmen”*
**Geschmack insgesamt**14%
*“Schmeckt überhaupt nicht”*
**Lagertemperatur**9%
*“offenbar angeschmolzen,”*
**Qualität insgesamt**8%
*“Preissteigerungen extrem Qualität ungenügend”*
**Abgestanden/verfault/verwöhnt**6%
*“Leider ungeniesbar”*
**Geschmack**6%
*“ohne Pistaziengeschmack”*
**beworben Vs Tatsächliches Produkt**4%
*“Nicht wie abgebildet”*
**Mischung/Verhältnis**3%
*“Der Mix war nicht ausgeglichen”*
**Farbe**3%
*“Keine bunte Mischung”*
**Süße**2%
*“Überhaupt nicht gut und furchtbar süß”*
### **Top return reasons **
**Abgestanden/verfault/verwöhnt**100%
## **Common questions**
- **Is knoppers goodies profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 73 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the knoppers goodies niche?**
- 9 brands and 48 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in knoppers goodies?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Lagertemperatur. The return rate is 0.1%.
- **When does demand for knoppers goodies peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 20.9× the quietest.
- **What does it cost to enter the knoppers goodies niche?**
- Listings span €1.37–€51.41; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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