---
title: "Keto — €119K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/keto"
last_updated: "2026-08-10T11:29:23.949Z"
locale: en
meta:
description: "Niche score 55/100 · €119K/yr market · 399K searches/yr · €14.23 avg price. Soft demand (-27.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €119K/yr market · 399K searches/yr · €14.23 avg price. Soft demand (-27.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keto — €119K/yr Amazon DE Niche (2026) - Flapen"
---
# **keto**
**Worth a look**
Shows low returns (0.0%), but soft demand (-27.5% this quarter) keeps it on the watch list.
Market size 28Growth 11Conversion 26Competition 78Returns 100Price range 79Avg price 69Brand share 64Review moat 58Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€1.03–€70.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Good****€14.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,199.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€119K**
€119K/yr · 399K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, keto is a €119K/yr Amazon Germany market (399K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€142K–€178K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**67%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**30%**
- Simply Keto22% - MK Nutrition22% - N!CK'S13% - NEOH7% - Miyata4% - Keast4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/keto/trend)
## **Top keto search terms**
- **keto**234K/yr-32.0%1.8% conv. - **keto snacks**35K/yr+28.3%2.2% conv. - **low carb lebensmittel**39K/yr-38.8%0.9% conv. - **ketogene lebensmittel**19K/yr-39.7%1.4% conv. - **keto lebensmittel**13K/yr-37.9%1.1% conv. - **keto produkte**14K/yr-40.6%1.8% conv. - **keto snack**13K/yr-36.6%1.7% conv. - **ketogen**10K/yr-26.4%1.1% conv. - **low carb produkte**8K/yr-31.6%0.5% conv. - **lowcarb**7K/yr-18.3%0.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/keto/search-terms)
## **Top keto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€9K12%€14K16%€19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein | 6 Stück (240g) | für Low Carb Keto & Diabetiker | kebab quesadilla pizza**MK Nutrition**€7.56**4.4★381 rev](https://www.amazon.de/dp/B0C55XM1YB) [2**Simply Keto Lower Carb* & Keto Pizza Backmischung - Für 2x Pizza oder 1x Pizzablech - Nur 2 8g Kohlenhydrate pro 100g - Vegan Protein - Glutenfrei & Kalorienarm - 290g**Simply Keto**€9.23**4.1★243 rev](https://www.amazon.de/dp/B08XMV9D1X) [3**N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g**N!CK'S**€16.76**4.5★1,855 rev](https://www.amazon.de/dp/B08T9VC68K) [4**Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)**Simply Keto**€6.45**4.4★183 rev](https://www.amazon.de/dp/B0B626NVYQ) [5**N!CKS Schokolade Keto Riegel Favoriten Mix Box 12 Bars**N!CK'S**€16.48**4.3★6,623 rev](https://www.amazon.de/dp/B07DDJZGK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KETOFABRIK ketogene Lebensmittel - Riegel | Erdnuss | 20x35g | Keto Süßigkeit mit nur 1g Zucker pro Keto Riegel | Ohne Zuckerzusatz | Keto Snack Kalorienarme Süßigkeiten**KETOFABRIK**€25.67**19 rev9mo ago](https://www.amazon.de/dp/B0FS41B738) [**100 Keton Teststreifen für den Selbsttest | Ergebnis in 45 Sekunden | Einfache Urin-Teststreifen mit Farbskala | 100er Dose für zuhause und unterwegs**MEDSTIX**€8.03**2,934 rev11mo ago](https://www.amazon.de/dp/B07ZDBMDX5) [**NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)**NEOH**€2.98**961 rev1y ago](https://www.amazon.de/dp/B0DZCWC1KZ) [**KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g**Keast**€20.60**79 rev1y ago](https://www.amazon.de/dp/B0DNK8LDDC) [**CheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei**CheeseO's**€22.38**144 rev1y ago](https://www.amazon.de/dp/B0DGQJFLQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei**CheeseO's**€22.38**3.9★**▲ 87%**](https://www.amazon.de/dp/B0DGQJFLQC) [**NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)**NEOH**€2.98**4.4★**▲ 56%**](https://www.amazon.de/dp/B0DZCWC1KZ) [**KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g**Keast**€20.60**4.2★**▲ 53%**](https://www.amazon.de/dp/B0DNK8LDDC) [**N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g**N!CK'S**€16.76**4.5★**▲ 53%**](https://www.amazon.de/dp/B08T9VC68K) [**Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)**Simply Keto**€6.45**4.4★**▲ 50%**](https://www.amazon.de/dp/B0B626NVYQ)
**~~View all trending →~~**
## **What buyers say about keto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**48%
*“Yummy”*
**Süße**14%
*“Super schokolade”*
**Geschmack**6%
*“Guter Kokosgeschmack”*
**Qualität insgesamt**4%
*“Super Produkt”*
**Ernährungs Gehalt**3%
*“Low carb”*
**Preis-Leistungs-Verhältnis**2%
*“Preis - Leistung super”*
**Backen**2%
*“leckere cookies”*
**Knusprigkeit**2%
*“mit leckerem Crunch.”*
**beworben Vs Tatsächliches Produkt**1%
*“Alles wie bestellt”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Lecker und gesund (ich glaube so)”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**18%
*“Preis paast”*
**Geschmack insgesamt**12%
*“Schmeckt verbrannt”*
**Süße**11%
*“Wenig Zucker”*
**Künstliche Süßstoffe**4%
*“Schmeckt sehr nach Süßstoff”*
**Geschmack**4%
*“Staubtrocken und 0 Geschmack”*
**Lagertemperatur**3%
*“Ungenießbar bei den Temperaturen”*
**Gesamtgröße**3%
*“Tüte ist mini”*
**Ernährungs Gehalt**3%
*“Achtung nicht glutenfrei”*
**beworben Vs Tatsächliches Produkt**2%
*“Absolut irreführend”*
**Qualität insgesamt**1%
*“Mangelhaft”*
### **Top return reasons **
**Funktionalität insgesamt**32%
**Genauigkeit insgesamt**16%
**Haltbarkeit**9%
**Konnektivität – insgesamt**6%
**Farbe**5%
**Qualität insgesamt**4%
**Kompatibilität – insgesamt**4%
**beworben Vs Tatsächliches Produkt**4%
**Defekt Material/Teile**3%
**Haftung/Klebrigkeit**3%
## **Common questions**
- **Is keto profitable to sell on Amazon Germany?**
- The niche generates €119K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the keto niche?**
- 25 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in keto?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.0%.
- **When does demand for keto peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the keto niche?**
- Listings span €1.03–€70.51; the average listing price is €14.23 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.
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