---
title: "Ketchup — €84K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/ketchup"
last_updated: "2026-08-10T07:20:54.128Z"
locale: en
meta:
description: "Niche score 37/100 · €84K/yr market · 282K searches/yr · €3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €84K/yr market · 282K searches/yr · €3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ketchup — €84K/yr Amazon DE Niche (2026) - Flapen"
---
# **ketchup**
**Skip it**
Prices mostly outside the sweet spot ($1.27–$13.52) — this niche doesn't clear our bar today.
Market size 21Growth 17Conversion 84Competition 27Returns 100Price range 0Avg price 9Brand share 10Review moat 77Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****458.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€84K**
€84K/yr · 282K searches
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****€3.20**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€1.27–€13.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, ketchup is a €84K/yr Amazon Germany market (282K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ketchup market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€96K–€128K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- Heinz40% - by Amazon34% - HELA9% - Hellmann's8% - Alnatura5% - Bautz'ner2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/ketchup/trend)
## **Top ketchup search terms**
- **ketchup**155K/yr-12.4%11.7% conv. - **heinz**76K/yr-13.3%0.5% conv. - **heinz ketchup**30K/yr-20.2%7.3% conv. - **tomatenketchup**8K/yr-25.8%8.5% conv. - **kraft ketchup**8K/yr-53.4%0.6% conv. - **ketchup heinz**4K/yr-25.2%10.7% conv. - **ketschup**2K/yr+14.1%15.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/ketchup/search-terms)
## **Top ketchup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€17K30%€25K40%€34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Tomatenketchup 500ml**by Amazon**€1.27**4.6★1,333 rev](https://www.amazon.de/dp/B0D4V9G7GK) [2**Heinz Tomato Ketchup Kopfsteherflasche 1er Pack (1 x 800 ml)**Heinz**€3.86**4.7★364 rev](https://www.amazon.de/dp/B0147BH5GO) [3**Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml**Hellmann's**€2.53**4.6★772 rev](https://www.amazon.de/dp/B0D4VPQQ3V) [4**Heinz Tomato Ketchup Ohne Zusatz von Zucker und Salz 400 ml**Heinz**€2.64**4.6★298 rev](https://www.amazon.de/dp/B087X367PN) [5**Heinz Tomato Ketchup 50 Prozent Weniger Zucker und Salz 220 ml**Heinz**€2.09**4.4★93 rev](https://www.amazon.de/dp/B0BYDNL77K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HELA - Currywurst Sauce 800ml fruchtig-pikante Currysauce für Bratwurst & Pommes mit Tomatenmark Apfelpüree & Curry ohne künstliche Farbstoffe Geschmacksverstärker - klassischer Imbissgeschmack**HELA**€3.33**157 rev1y ago](https://www.amazon.de/dp/B0F9999ZY7) [**Kitchin Ketchup Mild (1 l)**Kitchin**€2.52**12 rev1y ago](https://www.amazon.de/dp/B0F7HW1MZX) [**by Amazon Tomatenketchup 500ml**by Amazon**€1.27**1,333 rev1y ago](https://www.amazon.de/dp/B0D4V9G7GK) [**By Amazon Remouladensauce 500ml**by Amazon**€1.64**438 rev1y ago](https://www.amazon.de/dp/B0D4V9NL43) [**Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml**Hellmann's**€2.53**772 rev2y ago](https://www.amazon.de/dp/B0D4VPQQ3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bautzner - Tomaten Ketchup - 1 x 500 ml**Bautz'ner**€2.12**4.8★**▲ 49%**](https://www.amazon.de/dp/B0CWRGPZG1) [**Kitchin Ketchup Mild (1 l)**Kitchin**€2.52**4.3★**▲ 45%**](https://www.amazon.de/dp/B0F7HW1MZX) [**HELA - Currywurst Sauce 800ml fruchtig-pikante Currysauce für Bratwurst & Pommes mit Tomatenmark Apfelpüree & Curry ohne künstliche Farbstoffe Geschmacksverstärker - klassischer Imbissgeschmack**HELA**€3.33**4.6★**▲ 24%**](https://www.amazon.de/dp/B0F9999ZY7) [**by Amazon Tomatenketchup 500ml**by Amazon**€1.27**4.6★**▲ 23%**](https://www.amazon.de/dp/B0D4V9G7GK) [**Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml**Hellmann's**€2.53**4.6★**▲ 16%**](https://www.amazon.de/dp/B0D4VPQQ3V)
**~~View all trending →~~**
## **What buyers say about ketchup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**47%
*“Bestes Ketchup”*
**Geschmack**16%
*“Gut schmeckender Ketchup”*
**Qualität insgesamt**9%
*“Super Qualität”*
**Süße**6%
*“Schmeckt fruchtig, sehr gut”*
**Preis-Leistungs-Verhältnis**4%
*“Preis/Leistung super”*
**Würzigkeit**4%
*“Bester Ketchup meiner Meinung nach”*
**Textur/Konsistenz – insgesamt**2%
*“eine gute Konsistenz”*
**Knusprigkeit**1%
*“Gutes Ketchup”*
**Vegan/Biologisch**1%
*“Alnatura Bio Tomaten Ketchup”*
**Ernährungs Gehalt**1%
*“Super lecker und top Nährwerte”*
### **What buyers complain about **
**Geschmack insgesamt**15%
*“Schmeckt nach Ketchup”*
**Geschmack**15%
*“Könnte aromatischer sein”*
**Süße**8%
*“50% weniger Zucker, immer noch zuviel”*
**Verdünnt/wässrig**7%
*“Etwas zu flüssig”*
**Sauer**6%
*“Schmeckt richtig sauer”*
**Preis-Leistungs-Verhältnis**4%
*“Schade ums Geld”*
**Qualität insgesamt**4%
*“Schlechte Qualität”*
**Dicke**3%
*“Dünne Konsistenz”*
**Textur/Konsistenz – insgesamt**3%
*“Konsistenz nicht fest”*
**Geruch**3%
*“Der Geruch ist nicht der Beste”*
## **Common questions**
- **Is ketchup profitable to sell on Amazon Germany?**
- The niche generates €84K/yr across 18 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the ketchup niche?**
- 7 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ketchup?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for ketchup peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ketchup niche?**
- Listings span €1.27–€13.52; the average listing price is €3.20 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
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