---
title: "kekse — €688K/yr Amazon Germany Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/kekse"
last_updated: "2026-07-21T06:36:41.697Z"
locale: en
meta:
description: "kekse shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "kekse shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "kekse — €688K/yr Amazon Germany Niche, Score 61/100 - Flapen"
---
# **kekse**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 19Conversion 62Competition 77Returns 100Price range 37Avg price 21Brand share 86Review moat 49Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****€688K**
€688K/yr · 1.7M searches
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,579**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€0.87–€23.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€7.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kekse is a €688K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€1.1M–€1.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **53%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **179 days**
## **Competition**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**49%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**46%**
- Biscoff12% - Oreo11% - Continental Bakeries10% - Bahlsen8% - Queen`s8% - GRIESSON-DE BEUKELAER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/kekse/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€21K6%€41K9%€62K12%€83K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack**Oreo**€2.26**4.6★489 rev](https://www.amazon.de/dp/B0F3DSMRC1) [2**DuoMagic Doppelkeks mit Kakaocremefüllung 176 g**Continental Bakeries**€1.16**4.4★2,013 rev](https://www.amazon.de/dp/B017XN8NXC) [3**Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g**Queen`s**€5.01**4.6★1,342 rev](https://www.amazon.de/dp/B09HCHFKRK) [4**DeBeukelaer Cereola Milkys 147 g**GRIESSON-DE BEUKELAER**€1.83**4.6★443 rev](https://www.amazon.de/dp/B09S3X7LPM) [5**Coppenrath Kaffeekränze Classic 250 g**Coppenrath**€1.59**4.4★318 rev](https://www.amazon.de/dp/B003UI6OE0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alnatura Bio Hafer Cookies 250 g**Alnatura**€1.74**29 rev1y ago](https://www.amazon.de/dp/B0FDC9SMTX) [**Bahlsen Hazelnut Cream & Choc - Kekse mit Haselnusscreme 125g**Bahlsen**€3.13**135 rev1y ago](https://www.amazon.de/dp/B0F5495YZL) [**Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g**Bahlsen**€23.13**10 rev1y ago](https://www.amazon.de/dp/B0F3XV85WB) [**OREO Original 264 g Knusprige Kakaokekse mit leckerer Crèmefüllung mit Vanillegeschmack**Oreo**€2.26**489 rev1y ago](https://www.amazon.de/dp/B0F3DSMRC1) [**Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen**Loacker**€13.53**199 rev1y ago](https://www.amazon.de/dp/B0DY1N3NBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alnatura Bio Hafer Cookies 250 g**Alnatura**€1.74**4.7★**▲ 350%**](https://www.amazon.de/dp/B0FDC9SMTX) [**PARLE - Fab H&S Erdbeere Kekse (1 X 112 GR)**Parle**€0.87**4.0★**▲ 273%**](https://www.amazon.de/dp/B00RZUNWX0) [**Wikana Othello Keks Mit Kakao 200 g**Wikana**€1.22**4.2★**▲ 94%**](https://www.amazon.de/dp/B0D1CTPSD1) [**Gille Traumgebäck Vanille Schwedisches Vanillegebäck Vaniljdrömmar 600 gramm**Gille**€4.59**4.1★**▲ 67%**](https://www.amazon.de/dp/B01LXUUKOC) [**DuoMagic Doppelkeks mit Kakaocremefüllung 176 g**Continental Bakeries**€1.16**4.4★**▲ 59%**](https://www.amazon.de/dp/B017XN8NXC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Schmeckt super”*
**Backen**12%
*“Beste Kekse”*
**Qualität insgesamt**6%
*“Super Produkt”*
**Geschmack**5%
*“Kernig lecker gut”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leistung OK”*
**Knusprigkeit**4%
*“der Crunch bleibt trotz draufliegendes Creme erhalten”*
**Süße**3%
*“leicht würzige Süße.”*
**Frische**2%
*“Frische Ware”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie erwartet”*
**Mischung/Verhältnis**1%
*“Keksmischung 2. Wahl”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“Schauderhafte Kekse”*
**Preis-Leistungs-Verhältnis**12%
*“etwas teuer”*
**Süße**7%
*“Zucker”*
**Feucht/Trocken**6%
*“Fehlerhaft und trocken,hard”*
**Pulverisiert/zerbröselt**6%
*“Zerbröselt”*
**Geschmack**4%
*“Enttäuschende Mischung, viele der Kekssorten schmecken nicht”*
**Hartes Gefühl**3%
*“Fehlerhaft und trocken,hard”*
**Qualität insgesamt**3%
*“Sehr schlechte Qualität, keine Kaufempfehlung”*
**beworben Vs Tatsächliches Produkt**3%
*“Was man bekommt hat mit den Fotos absolut nichts zu tun”*
**Abgestanden/verfault/verwöhnt**2%
*“Alte kekse”*
## **Common questions**
- **Is kekse profitable to sell on Amazon Germany?**
- The niche generates €688K/yr across 45 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the kekse niche?**
- 29 brands and 59 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in kekse?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **When does demand for kekse peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kekse niche?**
- Listings span €0.87–€23.13; the average listing price is €7.42 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.
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