---
title: "Kaviar — €260K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/kaviar"
last_updated: "2026-08-10T08:32:31.636Z"
locale: en
meta:
description: "Niche score 54/100 · €260K/yr market · 208K searches/yr · €74.34 avg price. Soft demand (-38.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €260K/yr market · 208K searches/yr · €74.34 avg price. Soft demand (-38.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kaviar — €260K/yr Amazon DE Niche (2026) - Flapen"
---
# **kaviar**
**Worth a look**
Shows low returns (0.0%), but soft demand (-38.9% this quarter) keeps it on the watch list.
Market size 48Growth 6Conversion 21Competition 79Returns 100Price range 11Avg price 84Brand share 49Review moat 92Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****168.66**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€74.34**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€260K**
€260K/yr · 208K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€3.30–€797.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-38.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, kaviar is a €260K/yr Amazon Germany market (208K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kaviar market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€372K–€446K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **15%**
- **Sponsored**
- **71%**
- **Out of stock**
- **29.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**14 **—flat
**Sellers**
**18**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 81%
**Open market**
**19%**
- SEPEHR DAD CAVIAR33% - LEMBERG14% - TSARINE Caviar12% - Cavi-Art8% - Imperial Caviar8% - Shikrán5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/kaviar/trend)
## **Top kaviar search terms**
- **kaviar**102K/yr-35.1%1.4% conv. - **caviar**34K/yr-37.7%0.9% conv. - **kaviar beluga**16K/yr-44.3%1.4% conv. - **beluga kaviar**9K/yr-40.0%1.0% conv. - **fischrogen**6K/yr-36.5%0.3% conv. - **kaviar rot**12K/yr-63.8%1.6% conv. - **lemberg kaviar**12K/yr-36.7%1.6% conv. - **lachskaviar**6K/yr-47.3%0.8% conv. - **forellenkaviar**5K/yr-40.8%0.7% conv. - **kavier**3K/yr-26.2%0.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/kaviar/search-terms)
## **Top kaviar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€8K6%€16K9%€23K12%€31K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEMBERG Gorbuscha - Lachskaviar PREMIUM 500g**LEMBERG**€45.08**4.6★698 rev](https://www.amazon.de/dp/B09J56F4FF) [2**SEPEHR DAD CAVIAR Original Beluga Kaviar 250 g I extra-großes Korn 3 23 4 mm I Beluga-Caviar aus nachhaltiger Aquakultur I mild & fein-cremig I exklusiver Stör Kaviar aus 100% Huso huso Störrogen**SEPEHR DAD CAVIAR**€797.48**4.0★52 rev](https://www.amazon.de/dp/B091FKL642) [3**Schwarzer Störkaviar | Sibirischer Stör | Acipenser baerii | Fischkaviar | Malossol-Kaviar | Schwarzer Kaviar | Marke - TSARINE Caviar | Kostenlose Express-Kühllieferung (30g)**TSARINE Caviar**€36.12**4.5★229 rev](https://www.amazon.de/dp/B08W5DQDR3) [4**Imperial Caviar Imperial Baerii - 10g Premium Kaviar Malossol - Imperial Baerii Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand**Imperial Caviar**€26.60**4.2★15 rev](https://www.amazon.de/dp/B0BKH2MVQJ) [5**Cavi-Art Algen-Kaviar schwarz - 4 x 100g | veganer Kaviar Feinkost**Cavi-Art**€18.81**4.3★149 rev](https://www.amazon.de/dp/B08733QF5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKI Wildlachs Caviar Glas (0.05 kg)**AKI**€7.22**4 rev1y ago](https://www.amazon.de/dp/B0DGQS6R95) [**SEPEHR DAD CAVIAR Asetra Kaviar 20 g I mittelgroßes Korn 2 83 1 mm I Osietra-Caviar aus nachhaltiger Aquakultur I zart nussig & leicht sahnig I exklusiver Stör Kaviar in Premiumqualität**SEPEHR DAD CAVIAR**€33.52**2 rev3y ago](https://www.amazon.de/dp/B0BTPR12JP) [**SEPEHR DAD CAVIAR Kaviar Set Premium I jeweils 30g Siberian Kaviar & Osietra Kaviar & Amur Beluga Kaviar I 2x Perlmuttlöffel & 1 Packung Blinis I hochwertige Kaviarsorten I Caviar-Probierset**SEPEHR DAD CAVIAR**€116.35**11 rev3y ago](https://www.amazon.de/dp/B0BTMGR82M) [**Imperial Caviar Fine Beluga - 10g Premium Kaviar Malossol vom Stör - Beluga Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand**Imperial Caviar**€51.47**17 rev3y ago](https://www.amazon.de/dp/B0BKH76MQD) [**Imperial Caviar Imperial Baerii - 10g Premium Kaviar Malossol - Imperial Baerii Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand**Imperial Caviar**€26.60**15 rev4y ago](https://www.amazon.de/dp/B0BKH2MVQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEPEHR DAD CAVIAR Asetra Kaviar 20 g I mittelgroßes Korn 2 83 1 mm I Osietra-Caviar aus nachhaltiger Aquakultur I zart nussig & leicht sahnig I exklusiver Stör Kaviar in Premiumqualität**SEPEHR DAD CAVIAR**€33.52**4.5★**▲ 387%**](https://www.amazon.de/dp/B0BTPR12JP) [**SEPEHR DAD CAVIAR Russian Style Beluga Kaviar 250 g I mittelgroßes Korn 2 93 3 mm I Beluga-Caviar aus nachhaltiger Aquakultur I mild & cremig-sahnig I exklusiver Stör Kaviar in Premiumqualität**SEPEHR DAD CAVIAR**€503.35**4.1★**▲ 377%**](https://www.amazon.de/dp/B00KW6LFH4) [**SEPEHR DAD CAVIAR Russian Style Beluga Kaviar 50 g I mittelgroßes Korn 2 93 3 mm I Beluga-Caviar aus nachhaltiger Aquakultur I mild & cremig-sahnig I exklusiver Stör Kaviar in Premiumqualität**SEPEHR DAD CAVIAR**€115.57**4.1★**▲ 257%**](https://www.amazon.de/dp/B0BRD7QNKH) [**Cavi-Art Algen-Kaviar Probierset - 4 x 100g | veganer Kaviar Feinkost | Classic Lachs Wasabi Trüffel**Cavi-Art**€16.09**4.1★**▲ 256%**](https://www.amazon.de/dp/B0GHKG6LVC) [**Imperial Caviar Imperial Baerii - 10g Premium Kaviar Malossol - Imperial Baerii Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand**Imperial Caviar**€26.60**4.2★**▲ 136%**](https://www.amazon.de/dp/B0BKH2MVQJ)
**~~View all trending →~~**
## **What buyers say about kaviar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Naja Interessanter Snack”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Geschmack**7%
*“Geschmack sache”*
**Frische**6%
*“Einfach frisch und lecker”*
**beworben Vs Tatsächliches Produkt**4%
*“Erwartungsgemäß erfüllt”*
**Lagertemperatur**3%
*“Die Lieferung erfolgte gut gekühlt”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Gesund und köstlich”*
**Salzgehalt**1%
*“Salzig und schöne Beilage”*
**Geschenk Zweck**1%
*“War ein Geburtstagsgeschenk”*
**Knusprigkeit**1%
*“Aber knackig ist es”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“schmeckt nach nichts”*
**Salzgehalt**16%
*“Schmeckt extrem salzig und fischig”*
**Preis-Leistungs-Verhältnis**16%
*“Einfach 30 euro für Müll bezahlt”*
**Qualität insgesamt**8%
*“Schlechte Qualität, Reklamation unbeantwortet”*
**Geruch**4%
*“Riecht nach verfaultem Fisch”*
**Verdünnt/wässrig**4%
*“Flüssig und viele geplatzte Körner”*
**Feucht/Trocken**3%
*“ist wässrigen,”*
**Einfaches Kauen/Schlucken**3%
*“So bald man Kaut ist das Zeug schleimig”*
**Lagertemperatur**3%
*“Leider kam die Dose mit Zimmertemperatur an”*
**Gesamtgröße**2%
*“wenig”*
## **Common questions**
- **Is kaviar profitable to sell on Amazon Germany?**
- The niche generates €260K/yr across 41 tracked products. 90-day search growth is -38.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kaviar niche?**
- 14 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in kaviar?**
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for kaviar peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the kaviar niche?**
- Listings span €3.30–€797.48; the average listing price is €74.34 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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