---
title: "kakao — €781K/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/kakao"
last_updated: "2026-07-21T06:37:43.269Z"
locale: en
meta:
description: "kakao shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "kakao shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "kakao — €781K/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **kakao**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 5Conversion 72Competition 66Returns 100Price range 73Avg price 75Brand share 78Review moat 56Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€15.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.20–€48.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€781K**
€781K/yr · 776K searches
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,241.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-40.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kakao is a €781K/yr Amazon Germany market (776K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **€760K–€911K**
- units × avg price
- **Launch success**
- **57%**
- 4 of 7 new (360d)
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **74%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **175 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**36%**
- vom-Achterhof19% - Cortegas11% - NaturaleBio11% - SUCHARD EXPRESS10% - KABA7% - Nesquik7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.3% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/kakao/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€23K6%€47K9%€70K12%€94K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kakao Pulver Bio 1000g | Kakao-Pulver mit feinstem Aroma | naturbelassen und nicht alkalisiert | vom Achterhof**vom-Achterhof**€30.91**4.5★1,606 rev](https://www.amazon.de/dp/B0768L7FV1) [2**Cortegas Cacao Puro - 100% Kakaopulver für hochwertige Trinkschokolade ohne Zucker - Direct Trade - Feinster Kakao aus der Dominikanischen Republik - Dunkle Schokolade - Edelbitter (200g)**Cortegas**€9.71**4.6★647 rev](https://www.amazon.de/dp/B0BG2ZNJLT) [3**Suchard Express 400g Beutel Getränkepulver für heiße Schokolade Nachfüllbeutel Kakao für kalte oder warme Milch**SUCHARD EXPRESS**€2.20**4.7★812 rev](https://www.amazon.de/dp/B0D5R1W596) [4**NaturaleBio Kakao Pulver Bio 1kg. Organic Cacao Pulver Roh & Ungesüßt Ideal für Getränke Smoothies & Backen Reich an Magnesium & Phosphor Geprüft auf Schwermetalle**NaturaleBio**€32.75**4.5★15,012 rev](https://www.amazon.de/dp/B07DFPSNGJ) [5**Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch**KABA**€2.37**4.7★661 rev](https://www.amazon.de/dp/B0D5QZYXPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**süssundclever.de Bio Kakao Pulver | 1 0 kg | reines Kakaopulver | ungesüsst | schwach entölt 20-22% Fettanteil | ökologisch-nachhaltig abgepackt**SÜSSUNDCLEVER.DE est 2016**€25.06**17 rev3mo ago](https://www.amazon.de/dp/B0GTMMK6YN) [**KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade**KoRo**€14.24**8 rev4mo ago](https://www.amazon.de/dp/B0GRYHSGRS) [**Tirma TirCao Löslicher Kakao ohne Zuckerzusatz 350 g | Instant Kakaopulver | Intensiver Schokoladengeschmack | Ideal für Frühstück & Heißgetränke | Spanische Qualität**Tirma**€6.48**12 rev4mo ago](https://www.amazon.de/dp/B0DH2Y4C1R) [**Echter Rohkakao aus der ganzen Kakaobohne + Bio Kakaopulver Raw aus Peru/Ecuador von Wohltuer**Wohltuer**€18.87**56 rev5mo ago](https://www.amazon.de/dp/B0GLHJR7GM) [**Sevenhills Wholefoods Kakaopulver 400g Reich an Eisen und Magnesium Premium rein ohne Zuckerzusatz für heiße Schokolade Smoothies und zum Backen**sevenhills wholefoods**€14.25**86 rev5mo ago](https://www.amazon.de/dp/B0GHSKVNPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade**KoRo**€14.24**4.7★**▲ 460%**](https://www.amazon.de/dp/B0GRYHSGRS) [**Sevenhills Wholefoods Kakaopulver 400g Reich an Eisen und Magnesium Premium rein ohne Zuckerzusatz für heiße Schokolade Smoothies und zum Backen**sevenhills wholefoods**€14.25**4.6★**▲ 447%**](https://www.amazon.de/dp/B0GHSKVNPR) [**süssundclever.de Bio Kakao Pulver | 1 0 kg | reines Kakaopulver | ungesüsst | schwach entölt 20-22% Fettanteil | ökologisch-nachhaltig abgepackt**SÜSSUNDCLEVER.DE est 2016**€25.06**4.2★**▲ 425%**](https://www.amazon.de/dp/B0GTMMK6YN) [**Tirma TirCao Löslicher Kakao ohne Zuckerzusatz 350 g | Instant Kakaopulver | Intensiver Schokoladengeschmack | Ideal für Frühstück & Heißgetränke | Spanische Qualität**Tirma**€6.48**4.6★**▲ 354%**](https://www.amazon.de/dp/B0DH2Y4C1R) [**Echter Rohkakao aus der ganzen Kakaobohne + Bio Kakaopulver Raw aus Peru/Ecuador von Wohltuer**Wohltuer**€18.87**4.7★**▲ 230%**](https://www.amazon.de/dp/B0GLHJR7GM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**34%
*“mmmh schmeckt super”*
**Geschmack**16%
*“Super schokoladig”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Süße**5%
*“bester kakao”*
**Löslichkeit**3%
*“Es löst sich gut in wärmer Flüssigkeit”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung super”*
**Backen**3%
*“Der beste Kakao”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält, was es verspricht”*
**Vegan/Biologisch**2%
*“perfekt löslich – Vegan”*
**Geruch**2%
*“super Aroma”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Geschmack wenig intensiv”*
**Geschmack**9%
*“Geschmacklos”*
**Preis-Leistungs-Verhältnis**9%
*“Preis bei Amazon allerdings relativ teuer”*
**Süße**8%
*“Er ist bewusst nicht süß”*
**Bitter**5%
*“ein wenig bitter”*
**Qualität insgesamt**3%
*“Qualität hat auch in dieser Firma nachgelassen, trotzdem noch mit am Besten.”*
**Brock/Klump/Sammlung**3%
*“Löst sich überhaupt nicht in kalter Milch auf, klumpt”*
**beworben Vs Tatsächliches Produkt**2%
*“Angaben sind dürftig”*
**Geruch**2%
*“Geschmack und Geruch undefinierbar”*
**Pulverisiert/zerbröselt**2%
*“Kakaopulver halt”*
## **Common questions**
- **Is kakao profitable to sell on Amazon Germany?**
- The niche generates €781K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the kakao niche?**
- 26 brands and 46 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in kakao?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for kakao peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the kakao niche?**
- Listings span €2.20–€48.95; the average listing price is €15.19 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.
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