---
title: "Käse — €235K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/kaese"
last_updated: "2026-08-10T11:28:44.471Z"
locale: en
meta:
description: "Niche score 60/100 · €235K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · €235K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Käse — €235K/yr Amazon DE Niche (2026) - Flapen"
---
# **käse**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 15Conversion 66Competition 87Returns 100Price range 72Avg price 24Brand share 69Review moat 92Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****158.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****€0.83–€51.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€235K**
€235K/yr · 452K searches
**Avg price**
**Bad****€8.81**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, käse is a €235K/yr Amazon Germany market (452K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **käse market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **€441K–€529K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **25%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**63%**
Top 20: 91%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**34%**
- Jeden Tag24% - Alnatura14% - Miil11% - Landmetzger Schiessl8% - Feiner Käse Hemmen6% - Leerdammer3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
13K8KBlack Friday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/kaese/trend)
## **Top käse search terms**
- **käse**364K/yr-21.2%6.3% conv. - **cheese**33K/yr-4.1%3.1% conv. - **kase**12K/yr-16.3%4.0% conv. - **kaese**7K/yr-17.1%4.9% conv. - **käse am stück**7K/yr-14.6%3.5% conv. - **scheibenkäse**5K/yr-26.2%10.3% conv. - **käse aufschnitt**8K/yr-40.3%6.3% conv. - **bio käse**5K/yr-30.8%10.3% conv. - **schnittkäse**4K/yr-24.3%10.0% conv. - **käse scheiben**4K/yr-14.9%7.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/kaese/search-terms)
## **Top käse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5K4%€9K6%€14K8%€19K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jeden Tag Butterkäse Scheiben ohne Gentechnik 45% 400 g**Jeden Tag**€2.55**4.7★58 rev](https://www.amazon.de/dp/B07NY9BLT7) [2**Jeden Tag gemischter Käse-Aufschnitt 250g**Jeden Tag**€1.97**4.6★670 rev](https://www.amazon.de/dp/B07FPT34LC) [3**Miil Gouda in Scheiben 48% (0.15 kg)**Miil**€1.06**4.5★103 rev](https://www.amazon.de/dp/B0DGGYCVG1) [4**Alnatura Bergkäse 125g**Alnatura**€2.49**4.5★70 rev](https://www.amazon.de/dp/B0789F93Z4) [5**Alnatura Bio Bergbauern Maasdamer in Scheiben 125g**Alnatura**€2.49**4.5★122 rev](https://www.amazon.de/dp/B01M32NH6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Erasco Käse-Lauch-Suppe mit Hackfleisch im Glas aus 100% natürlichen Zutaten 350ml lecker und herzhaft ohne Konservierungsstoffe schnelle Zubereitung fertige Suppe**Erasco**€2.71**68 rev7mo ago](https://www.amazon.de/dp/B0G2YZN377) [**funny-frisch Cheese Cracker Classic Cheese 100g**Funny-Frisch**€2.17**85 rev11mo ago](https://www.amazon.de/dp/B0FLDHFZQ3) [**Arla Buko Pikante Kräuter Frischkäse| 10x 200g | 100% natürliche Zutaten | Ohne Konservierungsstoffe Verdickungsmittel und Geschmacksverstärker**Arla Buko**€18.04**35 rev1y ago](https://www.amazon.de/dp/B0FH5S7VDX) [**BAVAREGOLA Südtiroler Käse Geschenkekiste - Präsentkorb gefüllt mit 5 Käsevariationen Feigensenf & Schüttelbrot - Genuss Geschenk für Männer & Frauen**BAVAREGOLA**€51.85**18 rev1y ago](https://www.amazon.de/dp/B0DW3XLBYB) [**Marcel Petit BIO Comté (0.2 kg)**Generisch**€4.61**11 rev1y ago](https://www.amazon.de/dp/B0DH4X9M9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miil Mozzarella (0.12 kg)**Miil**€0.83**4.5★**▲ 320%**](https://www.amazon.de/dp/B0DGGZJ1J5) [**Miil Emmentaler in Scheiben (0.15 kg)**Miil**€1.48**4.6★**▲ 159%**](https://www.amazon.de/dp/B0DGH2VC4D) [**Erasco Käse-Lauch-Suppe mit Hackfleisch im Glas aus 100% natürlichen Zutaten 350ml lecker und herzhaft ohne Konservierungsstoffe schnelle Zubereitung fertige Suppe**Erasco**€2.71**3.2★**▲ 118%**](https://www.amazon.de/dp/B0G2YZN377) [**Marcel Petit BIO Comté (0.2 kg)**Generisch**€4.61**4.4★**▲ 71%**](https://www.amazon.de/dp/B0DH4X9M9B) [**Gut & Günstig Schmelzkäsescheiben mit Chester 8er Pack (8 x 250g)**EDEKA**€26.12**4.6★**▲ 57%**](https://www.amazon.de/dp/B0CJ2PC8RH)
**~~View all trending →~~**
## **What buyers say about käse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Alles supie”*
**Geschmack**11%
*“Super geschmack”*
**Frische**5%
*“Neue Verpackung”*
**Qualität insgesamt**4%
*“Super Produkt”*
**Knusprigkeit**4%
*“Cheese Cracker Creamy Cheese”*
**Kochanleitung**3%
*“Ideal für die schnelle Küche”*
**beworben Vs Tatsächliches Produkt**2%
*“erfüllt die Erwartungen”*
**Würzigkeit**2%
*“Würzig”*
**Preis-Leistungs-Verhältnis**2%
*“Wir finden schon günstiger als bei anderen Verkäufer”*
**Geschenk Zweck**2%
*“Super lecker tolle geschenk idee”*
### **What buyers complain about **
**Geschmack insgesamt**29%
*“Schmeckt überhaupt nicht”*
**Preis-Leistungs-Verhältnis**13%
*“Teuer im Kilopreis”*
**Geschmack**12%
*“0 Geschmack”*
**Salzgehalt**8%
*“Total salzig”*
**Pulverisiert/zerbröselt**3%
*“In der Tüte alles total zerbröselt”*
**Feucht/Trocken**3%
*“Sie sind vakuumgetrocknet”*
**Gesamtgröße**3%
*“Kleinteile”*
**Qualität insgesamt**1%
*“Zu Teuer und schlechte Qualität Globus SB ist Besser mit seinem Fleischkäse”*
**Benutzerfreundlichkeit**1%
*“Nicht wie erhofft und nur kurze Zeit nach dem öffnen zu verwenden”*
**Brock/Klump/Sammlung**1%
*“Nur wenige Stückchen Lauch”*
## **Common questions**
- **Is käse profitable to sell on Amazon Germany?**
- The niche generates €235K/yr across 68 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the käse niche?**
- 36 brands and 24 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in käse?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- **When does demand for käse peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the käse niche?**
- Listings span €0.83–€51.85; the average listing price is €8.81 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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