---
title: "Joghurt — €102K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/joghurt"
last_updated: "2026-08-10T15:35:23.043Z"
locale: en
meta:
description: "Niche score 55/100 · €102K/yr market · 241K searches/yr. Pricing outside the sweet spot ($4.60 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €102K/yr market · 241K searches/yr. Pricing outside the sweet spot ($4.60 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Joghurt — €102K/yr Amazon DE Niche (2026) - Flapen"
---
# **joghurt**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.60 avg) keeps it on the watch list.
Market size 25Growth 14Conversion 84Competition 83Returns 100Price range 73Avg price 13Brand share 51Review moat 93Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****149.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Good****€0.29–€53.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€102K**
€102K/yr · 241K searches
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€4.60**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, joghurt is a €102K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **joghurt market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **€230K–€276K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **14%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**22%**
- Miil20% - Elinas15% - Alnatura15% - Berchtesgadener Land14% - Andechser Natur9% - Mama Bear4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
6K4KBlack Friday '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/joghurt/trend)
## **Top joghurt search terms**
- **joghurt**175K/yr-23.1%9.5% conv. - **yogurt**20K/yr-29.0%8.9% conv. - **yoghurt**13K/yr+13.7%9.3% conv. - **naturjoghurt**9K/yr-12.8%8.9% conv. - **jogurt**6K/yr-12.8%14.4% conv. - **joghurt natur**9K/yr-34.5%11.8% conv. - **fruchtjoghurt**5K/yr-30.9%4.1% conv. - **bio joghurt**4K/yr-16.2%10.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/joghurt/search-terms)
## **Top joghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€9K12%€12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Joghurt Natur 3.8% Fett 500g**Alnatura**€1.60**4.7★201 rev](https://www.amazon.de/dp/B01N4UHJ5E) [2**Berchtesgadener Land Joghurt Natur cremig gerührt fettarm mit 1.5% Fett 500 g**Berchtesgadener Land**€1.25**4.8★221 rev](https://www.amazon.de/dp/B01ABTBA5I) [3**Elinas Joghurt Griechischer Art natur 4 x 150g**Elinas**€2.25**4.8★445 rev](https://www.amazon.de/dp/B006LJ9X9I) [4**Miil Joghurt 3 7% Erdbeere (0.15 kg)**Miil**€0.29**4.5★47 rev](https://www.amazon.de/dp/B0DGLXDN41) [5**Amazon-Marke: Mama Bear Bio Zubereitung aus Joghurterzeugnis Erdbeere Banane und Joghurt Vegetarian 90g (6er-Pack)**Mama Bear**€3.63**4.2★453 rev](https://www.amazon.de/dp/B09C9741KK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berchtesgadener Land Frucht & Knusper Joghurt Banane (0.15 kg)**Berchtesgadener Land**€0.80**12 rev1y ago](https://www.amazon.de/dp/B0FJ2SN1P6) [**Miil Joghurt 3 7% Erdbeere (0.15 kg)**Miil**€0.29**47 rev1y ago](https://www.amazon.de/dp/B0DGLXDN41) [**Miil Joghurt Natur 3 7% (0.15 kg)**Miil**€0.30**41 rev1y ago](https://www.amazon.de/dp/B0DGLVWZRQ) [**Miil Fruchtjoghurt Aprikosen 10% (0.15 kg)**Miil**€0.40**51 rev1y ago](https://www.amazon.de/dp/B0DGLWGMCB) [**Miil Joghurt Stracciatella 10% (0.15 kg)**Miil**€0.40**54 rev1y ago](https://www.amazon.de/dp/B0DGLTQTGQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miil Joghurt 3 7% Waldbeere (0.15 kg)**Miil**€0.29**4.6★**▲ 53%**](https://www.amazon.de/dp/B0DGLWGQNH) [**Miil Joghurt 3 7% Erdbeere (0.15 kg)**Miil**€0.29**4.5★**▲ 37%**](https://www.amazon.de/dp/B0DGLXDN41) [**Miil Joghurt Stracciatella 10% (0.15 kg)**Miil**€0.40**4.5★**▲ 33%**](https://www.amazon.de/dp/B0DGLTQTGQ) [**Miil Fruchtjoghurt Aprikosen 10% (0.15 kg)**Miil**€0.40**4.6★**▲ 31%**](https://www.amazon.de/dp/B0DGLWGMCB) [**Sirtakis Joghurt nach griechischer Art - 1x 1kg - extra cremig köstlicher stichfester Sahnejoghurt mit 10% Fettanteil leckere und gut verträgliche Proteinquelle**Hymor**€3.51**4.1★**▲ 31%**](https://www.amazon.de/dp/B0FQPP3YQR)
**~~View all trending →~~**
## **What buyers say about joghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Schmeckt super”*
**Benutzerfreundlichkeit**8%
*“einfache Handhabung”*
**Qualität insgesamt**8%
*“top produkt gutes preis-leistung-service-verhältnis”*
**Geschmack**6%
*“Der vollmundige Geschmack”*
**Süße**5%
*“Schön fruchtig”*
**Kocherlebnis**4%
*“Hier findest Du eine großartige Alternative - dieses smarte Küchen-Gadget macht die Joghurtproduktion zu Hause kinderleicht”*
**Frische**3%
*“Kam frisch an”*
**beworben Vs Tatsächliches Produkt**3%
*“alles läuft wie beschrieben”*
**Knusprigkeit**2%
*“Leckere Crunchys”*
**Preis-Leistungs-Verhältnis**2%
*“Das Preis-/Leisgungsverhältnis ist super”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“schmeckt unmöglich”*
**Abgestanden/verfault/verwöhnt**8%
*“Schmeckt alt und unfrisch”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**6%
*“Keine deutsche Bedienungsanleitung”*
**Qualität insgesamt**6%
*“aber von Amazone geliefert in schlechter Qualität”*
**Süße**6%
*“sehr gut vor allem nicht sooo süß”*
**Dicke**4%
*“Dünner Schleim”*
**Sauer**4%
*“sehr sauer”*
**Geruch**4%
*“Komischer Geruch”*
**Haltbarkeit**3%
*“Noch 2 Wochen haltbar”*
**Touch-/Tastensteuerung**3%
*“Touchscreen reagiert nicht gut”*
### **Top return reasons **
**Funktionalität insgesamt**21%
**Temperaturkontrolle**21%
**Heizung**12%
**Touch-/Tastensteuerung**9%
**Gesamtgröße**7%
**Inhaltsstoffe – insgesamt**5%
**Haftung/Klebrigkeit**5%
**beworben Vs Tatsächliches Produkt**4%
**Design insgesamt**2%
**Qualität insgesamt**2%
## **Common questions**
- **Is joghurt profitable to sell on Amazon Germany?**
- The niche generates €102K/yr across 65 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the joghurt niche?**
- 23 brands and 19 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in joghurt?**
- Top complaints mined from reviews: Geschmack insgesamt, Abgestanden/verfault/verwöhnt, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.0%.
- **When does demand for joghurt peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the joghurt niche?**
- Listings span €0.29–€53.84; the average listing price is €4.60 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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