---
title: "Japanischer Whisky — €381K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/japanischer-whisky"
last_updated: "2026-08-10T13:23:59.298Z"
locale: en
meta:
description: "Niche score 43/100 · €381K/yr market · 238K searches/yr · €54.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €381K/yr market · 238K searches/yr · €54.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanischer Whisky — €381K/yr Amazon DE Niche (2026) - Flapen"
---
# **japanischer whisky**
**Skip it**
Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 19Conversion 37Competition 21Returns 99Price range 79Avg price 92Brand share 23Review moat 33Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€54.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€19.66–€119.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€381K**
€381K/yr · 238K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,158.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, japanischer whisky is a €381K/yr Amazon Germany market (238K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanischer whisky market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€434K–€542K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- Hibiki37% - Nikka19% - Toki.18% - Suntory12% - Tenjaku Whisky5% - Ensō4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/japanischer-whisky/trend)
## **Top japanischer whisky search terms**
- **japanischer whisky**49K/yr-14.7%3.1% conv. - **hibiki whisky**37K/yr-21.0%4.0% conv. - **toki**27K/yr-15.8%0.5% conv. - **whisky japan**16K/yr-7.2%2.9% conv. - **hibiki**15K/yr-28.8%1.9% conv. - **suntory whisky**13K/yr-5.9%4.3% conv. - **suntory**10K/yr-13.7%1.4% conv. - **nikka from the barrel**10K/yr+7.1%6.3% conv. - **nikka whisky**9K/yr+3.2%2.7% conv. - **yamazaki whisky**9K/yr-9.4%2.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/japanischer-whisky/search-terms)
## **Top japanischer whisky products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€38K20%€76K30%€114K40%€152K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml**Hibiki**€65.41**4.8★986 rev](https://www.amazon.de/dp/B012DC0OHQ) [2**Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml**Toki.**€21.68**4.6★6,238 rev](https://www.amazon.de/dp/B07D827Q18) [3**Nikka I From the Barrel Blended Whisky I inklusive Geschenkverpackung I Kraftvoll würzige Eiche und fruchtige Karamellnoten I 51.4% Vol. I 500 ml**Nikka**€27.29**4.7★10,135 rev](https://www.amazon.de/dp/B001TZASVQ) [4**Suntory Yamazaki Distillers Reserve Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Komplexer und harmonisch ausgewogener Geschmack - 43 % Vol - 700 ml**Suntory**€75.80**4.7★929 rev](https://www.amazon.de/dp/B00JOJB1T2) [5**Tenjaku Whisky (1 x 0.7 L)**Tenjaku Whisky**€19.66**4.6★1,503 rev](https://www.amazon.de/dp/B07ST5F8J9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nikka | Whisky From the Barrel | Extra Marriage 40th Anniversary Limited Edition | Japanischer Whisky | 51 4% vol. | 500 ml**Nikka**€37.57**10,135 rev8mo ago](https://www.amazon.de/dp/B0FZT5YK8S) [**-196 Double Lemon | Alkoholisches Mixgetränk mit Vodka und Shochu | fertig gemixt in der Dose | 10 Prozent Vol | 12 x 0 33l Einweg**-196℃ 瞬間凍結**€33.73**83 rev2y ago](https://www.amazon.de/dp/B0CYDDLSQB) [**Hibiki Japanese Harmony Whisky 0 7 l 43% + 2 Nachtmann Tumbler in Präsentbox by Reichelts**Reichelts**€119.71**12 rev3y ago](https://www.amazon.de/dp/B0BG8S1G8J) [**Tenjaku Whisky (1 x 0.7 L)**Tenjaku Whisky**€19.66**1,503 rev7y ago](https://www.amazon.de/dp/B07ST5F8J9) [**Hatozaki Japanese Whisky I Pure Malt I 46% Vol. I 700ml I Komplexe Aromen von Malz Honig & Rauch I Bourbon Sherry & Mizunara Fassreifung I Japanischer Whisky aus der Kaikyō Distillery**Hatozaki**€28.33**704 rev7y ago](https://www.amazon.de/dp/B07PG3DD2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suntory Whisky Hibiki Japanese Harmony Masters Select mit Geschenkverpackung (1 x 0.7 l)**Hibiki**€100.26**4.5★**▲ 360%**](https://www.amazon.de/dp/B01HYFGFUW) [**Nikka | Whisky From the Barrel | Extra Marriage 40th Anniversary Limited Edition | Japanischer Whisky | 51 4% vol. | 500 ml**Nikka**€37.57**4.7★**▲ 93%**](https://www.amazon.de/dp/B0FZT5YK8S) [**-196 Double Lemon | Alkoholisches Mixgetränk mit Vodka und Shochu | fertig gemixt in der Dose | 10 Prozent Vol | 12 x 0 33l Einweg**-196℃ 瞬間凍結**€33.73**4.5★**▲ 40%**](https://www.amazon.de/dp/B0CYDDLSQB) [**Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml**Toki.**€21.68**4.6★**▲ 12%**](https://www.amazon.de/dp/B07D827Q18) [**Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml**Hibiki**€65.41**4.8★**— 8%**](https://www.amazon.de/dp/B012DC0OHQ)
**~~View all trending →~~**
## **What buyers say about japanischer whisky**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**31%
*“Super Whisky”*
**Geschmack insgesamt**18%
*“Geschmacklich gut”*
**Geschmack**15%
*“Geschmacklich gut”*
**Preis-Leistungs-Verhältnis**8%
*“Preis-Leistung sind an sich ok”*
**Geschenk Zweck**5%
*“War ein Geschenk, dass sehr gut ankam”*
**Frische**3%
*“frisch gekühlt das ideale Getränk für eine warme Sommernacht”*
**Süße**3%
*“sehr süß, Zuckerwasser”*
**beworben Vs Tatsächliches Produkt**3%
*“Artikel wie Beschreibung”*
**Design insgesamt**3%
*“Auch das Design kann vollunfänglich überzeugen”*
**Geruch**3%
*“Besonders faszinierend sind die feinen floralen Noten (fast wie ein edles Parfüm),”*
### **What buyers complain about **
**Geschmack**26%
*“pur kaum genießbar”*
**Preis-Leistungs-Verhältnis**21%
*“Gut ber zu teuer”*
**beworben Vs Tatsächliches Produkt**13%
*“Abbildung stimmt nicht”*
**Geschmack insgesamt**6%
*“Zum Mixxen ist er zu Geschmackslos für einen Whiskey”*
**Alkoholgehalt**6%
*“Mit der Zeit wird da der Alkohol rausgehen”*
**Geschenk Zweck**4%
*“Der Whisky wird nur im Versandkarton geschickt, deshalb als Geschenk nicht optimal”*
**Gesamtgröße**4%
*“Das einzige Problem bei diesem Whisky ist, dass die Flasche zu klein ist”*
**Qualität insgesamt**3%
*“Der Whisky ist wirklich schlecht”*
**Geruch**3%
*“Man riecht den Alkohol raus”*
**Alkoholgeschmack**2%
*“Im Mund flach und etwas sprittig und im Abgang doch sehr Alkoholisch”*
## **Common questions**
- **Is japanischer whisky profitable to sell on Amazon Germany?**
- The niche generates €381K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the japanischer whisky niche?**
- 9 brands and 73 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in japanischer whisky?**
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
- **When does demand for japanischer whisky peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the japanischer whisky niche?**
- Listings span €19.66–€119.87; the average listing price is €54.20 (sweet spot $15–$100). The average incumbent carries 3,159 reviews — the moat a new listing must climb.
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