---
title: "Japanischer Reis — €134K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/japanischer-reis"
last_updated: "2026-08-10T02:57:00.458Z"
locale: en
meta:
description: "Niche score 44/100 · €134K/yr market · 67K searches/yr · €28.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €134K/yr market · 67K searches/yr · €28.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanischer Reis — €134K/yr Amazon DE Niche (2026) - Flapen"
---
# **japanischer reis**
**Skip it**
Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 75Competition 16Returns 100Price range 82Avg price 95Brand share 27Review moat 79Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€28.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€1.36–€85.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****420**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€134K**
€134K/yr · 67K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, japanischer reis is a €134K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanischer reis market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€112K–€141K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**89%**
Top 20: 96%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**7%**
- Yume Nishiki60% - 神明10% - RICEFIELD8% - Joy Chef7% - --4% - KUSUNOKI4% - Open — no brand owns it (1 brand, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/japanischer-reis/trend)
## **Top japanischer reis search terms**
- **japanischer reis**22K/yr-28.6%2.3% conv. - **koshihikari**9K/yr-8.9%1.2% conv. - **japanese rice**10K/yr-20.0%3.3% conv. - **yume nishiki**9K/yr+3.3%6.5% conv. - **koshihikari reis**8K/yr-35.3%2.1% conv. - **yumenishiki reis**4K/yr-34.2%9.9% conv. - **nishiki reis**3K/yr-5.5%3.7% conv. - **sushi reis 5kg**3K/yr-12.3%5.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/japanischer-reis/search-terms)
## **Top japanischer reis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€20K30%€40K45%€60K60%€80K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )**Yume Nishiki**€27.41**4.6★724 rev](https://www.amazon.de/dp/B003WAPYVA) [2**YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis**Yume Nishiki**€85.02**4.6★79 rev](https://www.amazon.de/dp/B01H91WOQA) [3**AKAFUJI Sushi Reis Akitakomachi 5000 g**神明**€39.94**4.7★533 rev](https://www.amazon.de/dp/B00406DL9M) [4**JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis**Joy Chef**€33.82**4.5★33 rev](https://www.amazon.de/dp/B0CGYM387K) [5**NISHIKI Premium Musenmai Rice 10-Pound by Nishiki**--**€32.24**4.9★17 rev](https://www.amazon.de/dp/B01B02E95I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg**RICEFIELD**€2.91**384 rev2y ago](https://www.amazon.de/dp/B0CJF9PBHC) [**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g**RICEFIELD**€1.36**410 rev2y ago](https://www.amazon.de/dp/B0CJFFC6NS) [**JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis**Joy Chef**€33.82**33 rev2y ago](https://www.amazon.de/dp/B0CGYM387K) [**YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )**Yume Nishiki**€27.41**724 rev10y ago](https://www.amazon.de/dp/B003WAPYVA) [**YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis**Yume Nishiki**€85.02**79 rev10y ago](https://www.amazon.de/dp/B01H91WOQA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g**RICEFIELD**€1.36**4.7★**▲ 44%**](https://www.amazon.de/dp/B0CJFFC6NS) [**NISHIKI Premium Musenmai Rice 10-Pound by Nishiki**--**€32.24**4.9★**▲ 24%**](https://www.amazon.de/dp/B01B02E95I) [**YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis**Yume Nishiki**€85.02**4.6★**▲ 11%**](https://www.amazon.de/dp/B01H91WOQA) [**JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis**Joy Chef**€33.82**4.5★**— 7%**](https://www.amazon.de/dp/B0CGYM387K) [**YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )**Yume Nishiki**€27.41**4.6★**— 5%**](https://www.amazon.de/dp/B003WAPYVA)
**~~View all trending →~~**
## **What buyers say about japanischer reis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**42%
*“Super Reis”*
**Qualität insgesamt**13%
*“Konstante Qualität, ideal für Sushi”*
**Geschmack**9%
*“Geschmacklich ist er mild”*
**Textur/Konsistenz – insgesamt**8%
*“Perfekte Konsistenz”*
**Kochanleitung**6%
*“Nach dem Kochen hat er genau die richtige klebrige Konsistenz, die man für perfektes Sushi braucht,”*
**Preis-Leistungs-Verhältnis**6%
*“Der Preis ist fair für das, was man bekommt”*
**Backen**3%
*“Exzellenter Reis für japanische Gerichte”*
**beworben Vs Tatsächliches Produkt**3%
*“alles hat wie gewohnt funktioniert”*
**Süße**2%
*“leicht süßlich, was zum Würzen mit Reisessig sehr gut passt”*
**Inhaltsstoffe – insgesamt**1%
*“Sehr guter Reis”*
### **What buyers complain about **
**Geruch**17%
*“Reis ungenießbar, total komischer Geruch”*
**Qualität insgesamt**13%
*“Schechte Qualität, mit gelben Punkte und keine Rückmeldung ider Ersatzlieferung”*
**Inhaltsstoffe – insgesamt**13%
*“Fremdmaterial im Reis”*
**Geschmack insgesamt**13%
*“Klebrig ja, Geschmack anders”*
**Preis-Leistungs-Verhältnis**7%
*“etwas höherer Preis”*
**Kochanleitung**6%
*“Spaß hatte man beim zubereiten jedoch nicht wirklich, schade eigentlich”*
## **Common questions**
- **Is japanischer reis profitable to sell on Amazon Germany?**
- The niche generates €134K/yr across 10 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the japanischer reis niche?**
- 7 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in japanischer reis?**
- Top complaints mined from reviews: Geruch, Qualität insgesamt, Inhaltsstoffe – insgesamt. The return rate is 0.1%.
- **When does demand for japanischer reis peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the japanischer reis niche?**
- Listings span €1.36–€85.02; the average listing price is €28.10 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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