---
title: "Jamaica Rum — €32K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/jamaica-rum"
last_updated: "2026-08-10T00:05:34.543Z"
locale: en
meta:
description: "Niche score 36/100 · €32K/yr market · 32K searches/yr · €31.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €32K/yr market · 32K searches/yr · €31.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jamaica Rum — €32K/yr Amazon DE Niche (2026) - Flapen"
---
# **jamaica rum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 20Conversion 39Competition 13Returns 99Price range 90Avg price 95Brand share 0Review moat 61Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€31.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.25–€97.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,050.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€32K**
€32K/yr · 32K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, jamaica rum is a €32K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jamaica rum market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€47K–€63K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **100 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- APPLETON85% - Wray & Nephew5% - Myers4% - Asmussen3% - Hampden2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/jamaica-rum/trend)
## **Top jamaica rum search terms**
- **jamaica rum**12K/yr-3.8%1.4% conv. - **appleton estate rum**9K/yr-2.2%3.9% conv. - **appleton estate 12**4K/yr-28.9%6.9% conv. - **appleton**2K/yr+20.3%4.3% conv. - **appleton estate**2K/yr-11.5%3.9% conv. - **jamaika rum**3K/yr-51.1%2.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/jamaica-rum/search-terms)
## **Top jamaica rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€6K30%€9K40%€13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l**APPLETON**€29.56**4.4★1,196 rev](https://www.amazon.de/dp/B01AI0SMBU) [2**Appleton Estate Signature Blend Rum - Vollmundiger honigfarbener Jamaica Rum pur oder für Cocktails und Longdrinks - 1 x 0 7 l**APPLETON**€16.52**4.5★1,950 rev](https://www.amazon.de/dp/B015HWY9O8) [3**Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l**APPLETON**€23.99**4.6★987 rev](https://www.amazon.de/dp/B08H163N3X) [4**Wray & Nephew Overproof Rum 63% Vol. 0 7l**Wray & Nephew**€20.01**4.8★2,756 rev](https://www.amazon.de/dp/B00439UQ0I) [5**Appleton Estate Extra 12 Jahre Jamaica Rum (1 x 0.7 l)**APPLETON**€33.57**4.2★94 rev](https://www.amazon.de/dp/B003ZIP0WW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l**APPLETON**€23.99**987 rev5y ago](https://www.amazon.de/dp/B08H163N3X) [**Hampden Pure Single Jamaican Rum aus Zuckerrohr 700 ml 46% Vol. | Fruchtige Süße Noten Würzige Noten von rotem Pfeffer & Nelken 7 Jahre in Eichenfässern gelagert Ohne künstliche Zugabe von Zucker**Hampden**€54.48**114 rev7y ago](https://www.amazon.de/dp/B07J1X5K8V) [**Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l**APPLETON**€29.56**1,196 rev10y ago](https://www.amazon.de/dp/B01AI0SMBU) [**Appleton Estate KINGSTON 62 Jamaica Gold Rum 40% Vol. 0 7l**APPLETON**€17.12**376 rev10y ago](https://www.amazon.de/dp/B01BP5BUXO) [**Feiner Alter Asmussen Rum Original 54% mit Jamaica Rum (1 x 0.7 l) | 700 ml (1er Pack)**Asmussen**€9.25**494 rev13y ago](https://www.amazon.de/dp/B00BPR48C8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hampden Pure Single Jamaican Rum aus Zuckerrohr 700 ml 46% Vol. | Fruchtige Süße Noten Würzige Noten von rotem Pfeffer & Nelken 7 Jahre in Eichenfässern gelagert Ohne künstliche Zugabe von Zucker**Hampden**€54.48**4.5★**▲ 28%**](https://www.amazon.de/dp/B07J1X5K8V) [**Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l**APPLETON**€23.99**4.6★**▲ 21%**](https://www.amazon.de/dp/B08H163N3X) [**Feiner Alter Asmussen Rum Original 54% mit Jamaica Rum (1 x 0.7 l) | 700 ml (1er Pack)**Asmussen**€9.25**4.6★**▲ 20%**](https://www.amazon.de/dp/B00BPR48C8) [**Wray & Nephew Overproof Rum 63% Vol. 0 7l**Wray & Nephew**€20.01**4.8★**▲ 18%**](https://www.amazon.de/dp/B00439UQ0I) [**Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l**APPLETON**€29.56**4.4★**▲ 12%**](https://www.amazon.de/dp/B01AI0SMBU)
**~~View all trending →~~**
## **What buyers say about jamaica rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**36%
*“Bester Rum für Cocktails”*
**Geschmack insgesamt**25%
*“Super lecker”*
**Preis-Leistungs-Verhältnis**11%
*“Für den Preis OK”*
**Geschenk Zweck**7%
*“Guter Rum, war ein schönes Geschenk”*
**Geschmack**7%
*“Guter Geschmack”*
**Qualität insgesamt**4%
*“Höchste Qualität”*
**Farbe**4%
**Süße**4%
*“Ein köstlich süßer Rum, der nicht nur super für die bekannten Longdrinks mit Cola, Ginger Ale etc. passt,”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**25%
*“dort der Rum zu teuer für uns erschien,”*
**Geschmack insgesamt**25%
*“Schmeckt wie billiger Sprit”*
**beworben Vs Tatsächliches Produkt**25%
*“Nicht wie abgebildet”*
**Bitter**13%
*“etwas bitter und recht sprittig”*
## **Common questions**
- **Is jamaica rum profitable to sell on Amazon Germany?**
- The niche generates €32K/yr across 10 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the jamaica rum niche?**
- 5 brands and 36 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jamaica rum?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
- **When does demand for jamaica rum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the jamaica rum niche?**
- Listings span €9.25–€97.27; the average listing price is €31.29 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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