---
title: "Italienische Kekse — €97K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/italienische-kekse"
last_updated: "2026-08-09T21:47:46.263Z"
locale: en
meta:
description: "Niche score 57/100 · €97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Italienische Kekse — €97K/yr Amazon DE Niche (2026) - Flapen"
---
# **italienische kekse**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 44Conversion 44Competition 77Returns 100Price range 61Avg price 66Brand share 54Review moat 69Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****739**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.22–€35.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€97K**
€97K/yr · 196K searches
According to Flapen's Amazon Germany niche tracking, italienische kekse is a €97K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **italienische kekse market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€111K–€139K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#435**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **44%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**24%**
- Mulino Bianco32% - Belli26% - sarcia.eu6% - Italian Gourmet E.R.4% - Prato Belli4% - 18804%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/italienische-kekse/trend)
## **Top italienische kekse search terms**
- **mulino bianco**62K/yr+13.0%0.5% conv. - **italienische kekse**36K/yr+38.2%0.8% conv. - **cantuccini**33K/yr+14.4%2.8% conv. - **mulino bianco kekse**26K/yr+19.5%0.8% conv. - **italienisches gebäck**19K/yr-6.3%1.7% conv. - **cantuccini mandelgebäck italien**9K/yr+24.4%3.9% conv. - **biscotti**7K/yr-2.1%1.0% conv. - **mandelgebäck**4K/yr-11.4%1.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/italienische-kekse/search-terms)
## **Top italienische kekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€9K12%€12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Belli Cantuccini 5er Pack alle mandorle (5x 250g) | Mandelgebäck aus Italien | Keks mit Mandeln | insgesamt 1250g Gebäckstücke**Belli**€13.64**4.7★278 rev](https://www.amazon.de/dp/B08JG67B17) [2**Mulino Bianco Kekse testpaket 5x 330G Nascondini Batticuori Pan di stelle**Mulino Bianco**€18.49**4.2★132 rev](https://www.amazon.de/dp/B07H8KQXZ6) [3**Mulino Bianco Kekse testpaket 10x350G Girotondi Macine Galletti Spicchi di sole**Mulino Bianco**€22.56**4.4★18 rev](https://www.amazon.de/dp/B08KG5TL2R) [4**Mulino Bianco Baiocchi Pistazienkekse und Mürbeteig Ideal zum Frühstück oder Snack Palmölfrei 6 Portionen von 3 Keksen 1 168.0 gramm 168.0 grams**Mulino Bianco**€7.94**4.3★3,836 rev](https://www.amazon.de/dp/B0B1V8FQSQ) [5**MULINO BIANCO Ritornelli - Italienische Kekse mit Kakao und Mandeln 700g (Ritornelli x3)**sarcia.eu**€21.27**4.5★28 rev](https://www.amazon.de/dp/B0CB1GPQXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Belli - Cantuccini Mandelgebäck (1Kg) | Gourmet-Kekse aus der Toskana**Prato Belli**€15.81**6 rev2mo ago](https://www.amazon.de/dp/B0CVHGL3X2) [**Ghiottini Cantuccini Toscani IGP Italienisches Gebäck mit Mandeln aus der Toskana 200 G**Ghiottini**€7.38**6 rev1y ago](https://www.amazon.de/dp/B0DWSJVNKX) [**Doña Jimena - Mini Zitronen-Schmalzgebäck cremige Textur Spitzenqualität handgefertigt natürlich traditionelles Rezept ohne Palmöl einzeln verpackt 430 Gramm**Doña Jimena**€6.26**248 rev1y ago](https://www.amazon.de/dp/B0D9HGXDNV) [**Italian Gourmet Biscotti Bundle 5er Set + Italian Gourmet Polpa Gratis Italienische Kekse Mischung mit Kakao Aprikose Feige Apfel & Puderzucker 3x 200g + 2x 300g Gebäck Geschenkbox**Italian Gourmet E.R.**€22.45**3 rev2y ago](https://www.amazon.de/dp/B0CX6CYDC7) [**Antichi dolci di Siena - Cantucci Toscani IGP. Reich an Mandeln Typisch toskanische handwerklich hergestellte Kekse - 250g**Antichi Dolci di Siena**€14.46**19 rev2y ago](https://www.amazon.de/dp/B075ZZ7F63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belli - Cantuccini Mandelgebäck (1Kg) | Gourmet-Kekse aus der Toskana**Prato Belli**€15.81**4.6★**▲ 376%**](https://www.amazon.de/dp/B0CVHGL3X2) [**Mattei Cantuccini Classici La Mattonella 500 gr.**Antonio Mattei Premiata Fabbrica di Biscotti**€18.67**4.3★**▲ 76%**](https://www.amazon.de/dp/B0038ATMSA) [**Belli Cantuccini alle mandorle Aufsteller (1x 600g) | 75x Kekse á 8 Gramm pro Box | Gebäck mit Mandeln aus Italien | einzeln verpackte Kekse in einer praktischen Box**Belli**€10.57**4.0★**▲ 71%**](https://www.amazon.de/dp/B0FH2NTNS4) [**MULINO BIANCO Ritornelli - Italienische Kekse mit Kakao und Mandeln 700g (Ritornelli x3)**sarcia.eu**€21.27**4.5★**▲ 51%**](https://www.amazon.de/dp/B0CB1GPQXR) [**Italian Gourmet Biscotti Bundle 5er Set + Italian Gourmet Polpa Gratis Italienische Kekse Mischung mit Kakao Aprikose Feige Apfel & Puderzucker 3x 200g + 2x 300g Gebäck Geschenkbox**Italian Gourmet E.R.**€22.45**5.0★**▲ 37%**](https://www.amazon.de/dp/B0CX6CYDC7)
**~~View all trending →~~**
## **What buyers say about italienische kekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**54%
*“Mega lecker”*
**Backen**10%
*“Kekse sind lecker”*
**Qualität insgesamt**8%
*“Super Ware”*
**Geschmack**6%
*“Geschmacklich gut”*
**Geschenk Zweck**3%
*“Ideal zum verschenken”*
**Preis-Leistungs-Verhältnis**3%
*“Preis Leistung OK”*
**Knusprigkeit**2%
*“Knusprige, karamellige Kekse”*
**Frische**2%
*“Frisch bestellt”*
**Süße**1%
*“Qualitative Kekse und nicht zu süß”*
**beworben Vs Tatsächliches Produkt**1%
*“entspricht der Beschreibung”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“Geschmacklich für mich enttäuschend”*
**Preis-Leistungs-Verhältnis**15%
*“Teuer”*
**Abgestanden/verfault/verwöhnt**7%
*“Alte kekse”*
**Pulverisiert/zerbröselt**6%
*“Zerdrückte und zerbröselte Kekse”*
**Süße**5%
*“Viel zu süß”*
**Haltbarkeit**4%
*“Haltbarkeit einfach zu kurz”*
**beworben Vs Tatsächliches Produkt**4%
*“Davon stand nichts in der Beschreibung”*
**Qualität insgesamt**2%
*“Botschaft an den Lieferanten - Qualitätgeht anders”*
**Knusprigkeit**2%
*“Leider nur Kekskrümel”*
**Hartes Gefühl**2%
*“Knochenharte Kekse”*
## **Common questions**
- **Is italienische kekse profitable to sell on Amazon Germany?**
- The niche generates €97K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the italienische kekse niche?**
- 21 brands and 56 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in italienische kekse?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- **When does demand for italienische kekse peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the italienische kekse niche?**
- Listings span €2.22–€35.13; the average listing price is €13.93 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.
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