---
title: "Search terms — instant kaffee - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/instant-kaffee/search-terms"
last_updated: "2026-07-21T13:04:39.566Z"
locale: en
meta:
  description: "Niche score 56/100 · €441K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €441K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — instant kaffee - Flapen"
---

# **instant kaffee**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 28Conversion 61Competition 71Returns 100Price range 79Avg price 71Brand share 11Review moat 71Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****€2.04–€66.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****664.77**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€14.52**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€441K**

€441K/yr · 578K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand