---
title: "Hummerpaste — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/hummerpaste"
last_updated: "2026-08-10T01:14:34.553Z"
locale: en
meta:
description: "Niche score 43/100 · €62K/yr market · 66K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €62K/yr market · 66K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hummerpaste — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **hummerpaste**
**Skip it**
Soft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 7Conversion 77Competition 49Returns 100Price range 48Avg price 55Brand share 9Review moat 95Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****90.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€12.64**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€1.29–€27.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€62K**
€62K/yr · 66K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-36.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hummerpaste is a €62K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hummerpaste market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€76K–€101K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#437**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **4%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**97%**
Top 20: 99%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**2%**
- Langbein40% - Lacroix26% - minafood15% - n.v.11% - MIGASE4% - Miss Mary of Sweden1% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -36.4% search growth over the last 90 days.
1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/hummerpaste/trend)
## **Top hummerpaste search terms**
- **lacroix**21K/yr-43.1%0.7% conv. - **hummerpaste**20K/yr-35.2%9.5% conv. - **langbein**6K/yr-27.9%1.1% conv. - **lacroix suppen**6K/yr-33.9%1.9% conv. - **lacroix paste**4K/yr-31.4%8.1% conv. - **jürgen langbein**5K/yr-35.8%1.5% conv. - **hummerbutter**4K/yr-26.8%3.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/hummerpaste/search-terms)
## **Top hummerpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€6K15%€9K20%€12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jürgen Langbein - Hummer Paste 500 g**Langbein**€13.10**4.4★306 rev](https://www.amazon.de/dp/B07FSKQHSW) [2**Jürgen Langbein Gourmet Hummer Paste fuer Suppen und Saucen 500g**n.v.**€11.20**4.6★227 rev](https://www.amazon.de/dp/B09K7TCFXP) [3**Lacroix Paste Rind 40 g**Lacroix**€1.45**4.7★46 rev](https://www.amazon.de/dp/B004V2RNEO) [4**LAC.KRUSTENTIER PASTE 40G**Lacroix**€1.39**4.5★68 rev](https://www.amazon.de/dp/B004V2JHG6) [5**HUMMER-PASTE von Jürgen Langbein 10x50g**Langbein**€15.94**4.4★160 rev](https://www.amazon.de/dp/B00FMT82RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jürgen Langbein Hummerpaste Feine Küche für Suppen & Saucen Intensiver Hummergeschmack + minafood Notizblock**minafood**€13.40**0 rev4mo ago](https://www.amazon.de/dp/B0GPL5RFM8) [**HUMMER-PASTE von Jürgen Langbein 50g**Langbein**€3.55**94 rev1y ago](https://www.amazon.de/dp/B07H5PF2JC) [**minafood-Set: 5x50g Krebs-PASTE & 5x50g Hummer-Paste von Jürgen Langbein**minafood**€17.21**6 rev1y ago](https://www.amazon.de/dp/B0DDQFQ9C6) [**minafood-Set 5x50g HUMMER-PASTE von Jürgen Langbein**minafood**€9.30**5 rev1y ago](https://www.amazon.de/dp/B0DDCSJHLR) [**minafood-Set: 10x50g HUMMER-PASTE von Jürgen Langbein**minafood**€17.96**1 rev1y ago](https://www.amazon.de/dp/B0DDCTLKJ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miss Mary of Sweden Cool Sensation Radlerhose Damen Nahtlose kühlende Unterhose mit langem Bein gegen Reibung an den Oberschenkeln 44 Beige**Miss Mary of Sweden**€24.72**4.5★**▲ 595%**](https://www.amazon.de/dp/B087H1HCVC) [**Jürgen Langbein Hummerpaste Feine Küche für Suppen & Saucen Intensiver Hummergeschmack + minafood Notizblock**minafood**€13.40**0.0★**▲ 349%**](https://www.amazon.de/dp/B0GPL5RFM8) [**minafood-Set: 10x50g HUMMER-PASTE von Jürgen Langbein**minafood**€17.96**5.0★**▲ 194%**](https://www.amazon.de/dp/B0DDCTLKJ3) [**Lacroix Pfifferling Creme-Suppe 6x400ml**MIGASE**€25.23**5.0★**▲ 192%**](https://www.amazon.de/dp/B0CKVM551F) [**minafood-Set 5x50g HUMMER-PASTE von Jürgen Langbein**minafood**€9.30**4.0★**▲ 102%**](https://www.amazon.de/dp/B0DDCSJHLR)
**~~View all trending →~~**
## **What buyers say about hummerpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**35%
*“Leckerchen”*
**Qualität insgesamt**22%
*“Sehr gutes Produkt”*
**Geschmack**19%
*“Super Geschmack”*
**Kochanleitung**6%
*“Kochen immer wieder gerne mit”*
**Preis-Leistungs-Verhältnis**5%
*“Super Produkt zu einem fairen Preis”*
**Gesamtgröße**2%
*“Passt super”*
**Würzigkeit**2%
*“Super zu fischsuppe”*
**Backen**2%
*“Mein Gericht war mit dieser Paste perfekt”*
**Ernährungs Gehalt**2%
*“Tolle Verstärkung für meine garnelengerichte in Soße”*
**Energieniveau**1%
*“Erspart in der Küche jede Menge Zeit und Energie”*
### **What buyers complain about **
**Geschmack**21%
*“Diese Paste hat kaum Geschmack”*
**Feucht/Trocken**14%
*“der ganze Inhalt war vernässt”*
**Geschmack insgesamt**14%
*“Schmeckt mir nicht”*
**beworben Vs Tatsächliches Produkt**14%
*“Reklamation”*
**Preis-Leistungs-Verhältnis**7%
*“der Preis ist zu teuer.”*
**Ölig/fettig**7%
*“Einfach nur rotes Palmfett”*
**Salzgehalt**7%
*“das sind 6 bis 7 MeersalzKÖRNER!.”*
### **Top return reasons **
**Gesamtgröße**56%
**Taillenpassform**25%
**Oberschenkel fit**6%
**Lücke/Loch**6%
**Materialqualität**6%
## **Common questions**
- **Is hummerpaste profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hummerpaste niche?**
- 7 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hummerpaste?**
- Top complaints mined from reviews: Geschmack, Feucht/Trocken, Geschmack insgesamt. The return rate is 0.0%.
- **What does it cost to enter the hummerpaste niche?**
- Listings span €1.29–€27.57; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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