---
title: "Hühnerbrühe — €60K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/huehnerbruehe"
last_updated: "2026-08-10T00:01:47.540Z"
locale: en
meta:
description: "Niche score 46/100 · €60K/yr market · 65K searches/yr · €10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €60K/yr market · 65K searches/yr · €10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hühnerbrühe — €60K/yr Amazon DE Niche (2026) - Flapen"
---
# **hühnerbrühe**
**Skip it**
Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 7Conversion 81Competition 26Returns 100Price range 50Avg price 41Brand share 57Review moat 92Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****167.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€1.21–€28.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€10.96**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€60K**
€60K/yr · 65K searches
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hühnerbrühe is a €60K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hühnerbrühe market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€88K–€110K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **27%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**22%**
- Knorr23% - Larco15% - Alnatura14% - Aneto11% - Maggi8% - NESTLE PROFESSIONAL8%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -36.1% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/huehnerbruehe/trend)
## **Top hühnerbrühe search terms**
- **hühnerbrühe**35K/yr-35.0%2.6% conv. - **hühnerbrühe pulver**8K/yr-20.4%1.9% conv. - **hühnerbrühe bio**7K/yr-52.1%2.0% conv. - **chicken broth**4K/yr-32.7%2.0% conv. - **chicken stock**5K/yr-40.3%2.9% conv. - **knorr hühnerbrühe**3K/yr-25.7%2.8% conv. - **hühnerbrühe im glas**3K/yr-64.8%3.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/huehnerbruehe/search-terms)
## **Top hühnerbrühe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€18K40%€24K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knorr Bouillon Pur Huhn leckere Hühnerbouillon mit vollem Geschmack 6x 28 g**Knorr**€1.64**4.6★738 rev](https://www.amazon.de/dp/B082VQCWSK) [2**Larco Hühnerbrühe Glas 340ml**Larco**€1.65**3.8★180 rev](https://www.amazon.de/dp/B07QDZF7CT) [3**Alnatura Bio Hühner Bouillon 6 Würfel 66g**Alnatura**€1.21**4.4★140 rev](https://www.amazon.de/dp/B01M5GRHD0) [4**Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l**Aneto**€23.19**4.4★209 rev](https://www.amazon.de/dp/B078VPBQZJ) [5**MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)**Maggi**€11.89**4.5★136 rev](https://www.amazon.de/dp/B09MRZNK21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Rinderbrühe 250g ergibt 12 5L**by Amazon**€2.22**479 rev2y ago](https://www.amazon.de/dp/B0CNTFKKFT) [**Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l**Aneto**€23.19**209 rev3y ago](https://www.amazon.de/dp/B078VPBQZJ) [**Knorr Hühner Kraftbouillon 1000 g**Knorr**€28.85**21 rev3y ago](https://www.amazon.de/dp/B07DZQWRXL) [**MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)**Maggi**€11.89**136 rev4y ago](https://www.amazon.de/dp/B09MRZNK21) [**Delikatess-Suppe mit Suppengrün (900g Dose) 45 Liter Gemüse Brühe als Universal-Würzmittel für alle Speisen- geeignet vegan **NEU OHNE PALMFETT** glutenfrei ohne Zusatz von Laktose fettarm**Lutz's**€10.23**161 rev5y ago](https://www.amazon.de/dp/B096BGR4VK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Delikatess-Suppe mit Suppengrün (900g Dose) 45 Liter Gemüse Brühe als Universal-Würzmittel für alle Speisen- geeignet vegan **NEU OHNE PALMFETT** glutenfrei ohne Zusatz von Laktose fettarm**Lutz's**€10.23**4.6★**▲ 226%**](https://www.amazon.de/dp/B096BGR4VK) [**Knorr Hühner Kraftbouillon 1000 g**Knorr**€28.85**4.6★**▲ 138%**](https://www.amazon.de/dp/B07DZQWRXL) [**TOTOLE Bouillonpulver Huhn im Glas - 1 X 1 KG**Totole**€16.21**4.3★**▲ 96%**](https://www.amazon.de/dp/B07H3V1CY8) [**Cocinort Hühner Bouillon 1 Kg**Cocinista**€6.28**4.5★**▲ 47%**](https://www.amazon.de/dp/B01E5XP552) [**Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l**Aneto**€23.19**4.4★**▲ 37%**](https://www.amazon.de/dp/B078VPBQZJ)
**~~View all trending →~~**
## **What buyers say about hühnerbrühe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**44%
*“Schmeckt super”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Preis-/Leistung super”*
**Geschmack**7%
*“Lecker Bouillon”*
**Kochanleitung**5%
*“Brühe mit reichlich Fleisch für Suppe oder als Heißgetränk mit Ei prima”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Gesundsuppe”*
**Einfaches Kauen/Schlucken**2%
*“Einfach zu portionieren”*
**Inhaltsstoffe – insgesamt**2%
*“Gute Basis füre viele Gerichte mit vernünftigen Inhaltsstoffen”*
**Frische**2%
*“die beste Bouillon zieht man eh aus frischen Produkten”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie erwartet”*
### **What buyers complain about **
**Salzgehalt**23%
*“Zuviel Salz”*
**Geschmack insgesamt**18%
*“Schmeckt nicht”*
**Geschmack**11%
*“Schlechter Geschmack”*
**Qualität insgesamt**7%
*“Noch nie erlebt so eine schlechte Qualität”*
**Sauer**6%
*“Ich finde das eine große sauerrei”*
**Preis-Leistungs-Verhältnis**5%
*“etwas teuer”*
**Allergien**5%
*“Ich bin auf gefühlt tausend Sachen allergisch”*
**Natürliche Inhaltsstoffe**3%
*“irgendwie künstlich”*
**Inhaltsstoffe – insgesamt**1%
*“Zutatenliste Platz 1”*
**Farbe**1%
*“drin, die Suppe wirkt unnatürlich gelb;”*
## **Common questions**
- **Is hühnerbrühe profitable to sell on Amazon Germany?**
- The niche generates €60K/yr across 15 tracked products. 90-day search growth is -36.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hühnerbrühe niche?**
- 12 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hühnerbrühe?**
- Top complaints mined from reviews: Salzgehalt, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **What does it cost to enter the hühnerbrühe niche?**
- Listings span €1.21–€28.85; the average listing price is €10.96 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.
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