---
title: "Hefeflocken — €398K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/hefeflocken"
last_updated: "2026-08-10T01:17:51.055Z"
locale: en
meta:
description: "Niche score 48/100 · €398K/yr market · 227K searches/yr · €13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €398K/yr market · 227K searches/yr · €13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hefeflocken — €398K/yr Amazon DE Niche (2026) - Flapen"
---
# **hefeflocken**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 17Conversion 96Competition 19Returns 100Price range 33Avg price 63Brand share 46Review moat 66Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****868.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.57**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€398K**
€398K/yr · 227K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€2.60–€21.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, hefeflocken is a €398K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hefeflocken market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€339K–€407K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **—flat
**Sellers**
**37**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**19%**
- Alnatura31% - Bäckerei Spiegelhauer29% - Nordic Pure9% - GROCER PLANET5% - vinativo4% - Feinwälder3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/hefeflocken/trend)
## **Top hefeflocken search terms**
- **hefeflocken**133K/yr-14.5%12.9% conv. - **nutritional yeast**32K/yr-12.6%7.1% conv. - **hefeflocken bio**25K/yr-32.2%13.3% conv. - **nährhefe**17K/yr-14.6%5.9% conv. - **hefeflocken bio vegan**5K/yr-9.5%9.6% conv. - **hefeflocken 1kg**5K/yr-18.9%9.2% conv. - **nährhefeflocken**3K/yr-12.2%7.8% conv. - **hefeflocken glutenfrei**3K/yr+1.8%8.5% conv. - **nutritional yeast flakes**3K/yr-26.8%7.8% conv. - **nährhefe bio**2K/yr-57.0%9.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/hefeflocken/search-terms)
## **Top hefeflocken products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€40K20%€80K30%€119K40%€159K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Hefeflocken 100g**Alnatura**€3.52**4.6★426 rev](https://www.amazon.de/dp/B07P36BHXL) [2**Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan**Bäckerei Spiegelhauer**€19.34**4.7★3,383 rev](https://www.amazon.de/dp/B07LBRN88S) [3**Hefeflocken von Nordic Pure | Nährhefe vegan und glutenfrei | Geeignet zum Kochen und als Alternative für Käse | 350g höchste Qualität auf Melasse Basis**Nordic Pure**€12.50**4.7★229 rev](https://www.amazon.de/dp/B097NJLL9F) [4**Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes**GROCER PLANET**€8.39**4.7★798 rev](https://www.amazon.de/dp/B0CQ85Y316) [5**vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen**vinativo**€14.63**4.7★541 rev](https://www.amazon.de/dp/B09PLK4VJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Inaktive Hefeflocken 1Kg von Green Essence - Nuss Käse Geschmack - vegan - zum Kochen Backen - Alternative für Käse - Hefe Flocken Premium Qualität (2x 500 Gramm)**Green Essence**€21.19**46 rev1y ago](https://www.amazon.de/dp/B0DYVHRZYY) [**HEFEFLOCKEN 500g - Nutritional Yeast Nährhefe Glutenfrei Vegan Koch & Back Qualität Hefe aus Deutschland von Foozia**Foozia**€9.29**87 rev1y ago](https://www.amazon.de/dp/B0DGX9GV6M) [**Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes**GROCER PLANET**€8.39**798 rev2y ago](https://www.amazon.de/dp/B0CQ85Y316) [**Engevita Hefeflocken von Bon Vegan | Nutritional Yeast Flakes | Glutenfreie vegan Nährhefe mit Parmesangeschmack | mit Vitamin B12 B-Komplex und Zink - 125 gr**Bon Vegan**€13.11**108 rev3y ago](https://www.amazon.de/dp/B0BNHTLJ4V) [**vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen**vinativo**€14.63**541 rev4y ago](https://www.amazon.de/dp/B09PLK4VJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2x 500 g | Hefeflocken | Hefe | getrocknet | Melasse | rein | Lebensmittelhefe | Buxtrade**Buxtrade**€12.43**4.7★**▲ 182%**](https://www.amazon.de/dp/B093Q88G74) [**KoRo - Hefeflocken 500 g - Vegane und nährstoffreiche Nährhefeflocken aus Melasse und Gewürz mit Käse Geschmack - Käseersatz**KoRo**€14.15**4.6★**▲ 38%**](https://www.amazon.de/dp/B08HQWBP3Q) [**Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan**Bäckerei Spiegelhauer**€19.34**4.7★**▲ 30%**](https://www.amazon.de/dp/B07LBRN88S) [**Bragg Premium Nutritional Yeast Seasoning 127g**Bragg**€15.51**4.6★**— 9%**](https://www.amazon.de/dp/B00OK0IAOO) [**Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes**GROCER PLANET**€8.39**4.7★**— 9%**](https://www.amazon.de/dp/B0CQ85Y316)
**~~View all trending →~~**
## **What buyers say about hefeflocken**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**29%
*“Schmeckt”*
**Qualität insgesamt**19%
*“Beste Qualität”*
**Geschmack**9%
*“Angenehm geschmacksneutral”*
**Vegan/Biologisch**8%
*“Unerlässlich in der veganen Küche”*
**Ernährungs Gehalt**5%
*“sogar reich an Protein.”*
**Preis-Leistungs-Verhältnis**5%
*“Tolles Angebot 10/10”*
**beworben Vs Tatsächliches Produkt**4%
*“Man bekommt was man bestellt”*
**Kochanleitung**3%
*“Ein super Produkt, mit dem ich fast täglich koche”*
**Backen**2%
*“Sie geben dem Brot den typischen Brotgeschmack”*
**Sicherheitsstandards**1%
*“obwohl es da sicher auch tolle Einsatzmöglichkeiten gäbe”*
### **What buyers complain about **
**Geschmack insgesamt**29%
*“Schmeckt nach nichts”*
**Preis-Leistungs-Verhältnis**14%
*“Da ist der Preis eine absolute Unverschämtheit”*
**Geschmack**9%
*“Den Geschmack empfinde ich noch intensive käsiger”*
**Einfaches Kauen/Schlucken**5%
*“Schluckbar nicht so dolle, es staunt”*
**Bitter**5%
*“bitter”*
**beworben Vs Tatsächliches Produkt**4%
*“Einen Stern Abzug wegen der Produktbeschreibung”*
**Gesamtgröße**3%
*“die Flocken sind etwas größer als ich es gerne habe”*
**Qualität insgesamt**2%
*“Für mich stimmen Beschreibung und Produktqualität nicht überein”*
**Farbe**2%
*“Farblich anders als sonst, sehr pulvrig”*
**Geruch**2%
*“Riecht etwas muffig”*
### **Top return reasons **
**Qualität insgesamt**100%
## **Common questions**
- **Is hefeflocken profitable to sell on Amazon Germany?**
- The niche generates €398K/yr across 15 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hefeflocken niche?**
- 15 brands and 37 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in hefeflocken?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- **When does demand for hefeflocken peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hefeflocken niche?**
- Listings span €2.60–€21.19; the average listing price is €13.57 (sweet spot $15–$100). The average incumbent carries 869 reviews — the moat a new listing must climb.
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