---
title: "Hefe — €149K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/hefe"
last_updated: "2026-08-10T01:14:17.548Z"
locale: en
meta:
description: "Niche score 41/100 · €149K/yr market · 161K searches/yr · €6.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €149K/yr market · 161K searches/yr · €6.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hefe — €149K/yr Amazon DE Niche (2026) - Flapen"
---
# **hefe**
**Skip it**
Prices mostly outside the sweet spot ($0.47–$14.91) — this niche doesn't clear our bar today.
Market size 32Growth 12Conversion 97Competition 24Returns 100Price range 0Avg price 17Brand share 44Review moat 75Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****492.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€149K**
€149K/yr · 161K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€6.20**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€0.47–€14.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, hefe is a €149K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hefe market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€186K–€248K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**15%**
- RUF29% - Antimo Caputo16% - Instaferm11% - MüMa´s11% - Bäckerei Spiegelhauer11% - Alnatura6% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/hefe/trend)
## **Top hefe search terms**
- **hefe**60K/yr-29.7%12.5% conv. - **trockenhefe**52K/yr-24.6%11.7% conv. - **trockenhefe zum backen brot**9K/yr-41.2%11.7% conv. - **caputo hefe**6K/yr-2.7%17.5% conv. - **yeast**6K/yr-15.5%5.7% conv. - **trockenhefe 500g**4K/yr+5.9%10.1% conv. - **frische hefe**4K/yr-36.5%3.0% conv. - **backhefe**4K/yr-34.8%15.4% conv. - **trockenhefe pizza**3K/yr+0.4%15.2% conv. - **pizza hefe**3K/yr-2.8%10.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/hefe/search-terms)
## **Top hefe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€15K20%€30K30%€45K40%€60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUF Hefe ohne Emulgator Trockenhefe zur Herstellung von Hefeteig Kuchen Brot Brötchen und Pizza Trockenbackhefe glutenfrei und vegan 3 x 9g**RUF**€0.61**4.7★750 rev](https://www.amazon.de/dp/B082VPVG4W) [2**CAPUTO - Lievito Secco Trockenhefe Pulver Schachtel**Antimo Caputo**€6.45**4.6★799 rev](https://www.amazon.de/dp/B083FXYGM9) [3**Lallemand Trockenhefe - 500 Gramm Instant Hefepulver - Trockenhefepulver in Profi Bäcker Qualität**Instaferm**€8.36**4.7★1,162 rev](https://www.amazon.de/dp/B01GQA3ULS) [4**allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)**MüMa´s**€7.91**4.7★531 rev](https://www.amazon.de/dp/B08F2CFCVL) [5**Bäckerei Spiegelhauer Trockenhefe Dry yeast 500g baker quality (1x500g)**Bäckerei Spiegelhauer**€9.87**4.7★1,846 rev](https://www.amazon.de/dp/B086T3Y4H6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Molino Caputo Trockenhefe 500g Lievito**MIGASE**€14.65**24 rev1y ago](https://www.amazon.de/dp/B0F7R26RML) [**3x 100g Antimo Caputo Lievito Secco 100% italienische Trockenhefe für Pizza und andere Backwaren**Brotzutaten**€13.13**88 rev3y ago](https://www.amazon.de/dp/B0BRT2P1CW) [**100g Trockenhefe für Pizza Brot Brotteig Backhefe Kuchen Hefe vegetarisch vegan Instant Trocken hefe natürlich vom Hanse&Pepper Gewürzkontor**Hanse&Pepper Gewürzkontor**€5.87**390 rev4y ago](https://www.amazon.de/dp/B089DMGQ8P) [**Ruggeri - Italienisches Trockene Mutterhefe - Blechdose (200g)**Ruggeri**€6.56**376 rev4y ago](https://www.amazon.de/dp/B08WR9SSQS) [**allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)**MüMa´s**€7.91**531 rev5y ago](https://www.amazon.de/dp/B08F2CFCVL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUF Hefe Trockenhefe ohne Anrühren Hefeteig für Pizza Brot Kuchen Hefezopf 1 Beutel entspricht 25g Frischhefe 3x7g**RUF**€0.59**4.8★**▲ 77%**](https://www.amazon.de/dp/B004YXERTY) [**allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)**MüMa´s**€7.91**4.7★**▲ 64%**](https://www.amazon.de/dp/B08F2CFCVL) [**100g Trockenhefe für Pizza Brot Brotteig Backhefe Kuchen Hefe vegetarisch vegan Instant Trocken hefe natürlich vom Hanse&Pepper Gewürzkontor**Hanse&Pepper Gewürzkontor**€5.87**4.8★**▲ 25%**](https://www.amazon.de/dp/B089DMGQ8P) [**Frießinger Mühle Trockenhefe 500g | Hefe Backhefe Bäckerhefe | Ideal für Brot Pizza Fladenbrot Gebäck**ebaney**€11.70**4.7★**▲ 17%**](https://www.amazon.de/dp/B087V85TXQ) [**3x 100g Antimo Caputo Lievito Secco 100% italienische Trockenhefe für Pizza und andere Backwaren**Brotzutaten**€13.13**4.7★**— 8%**](https://www.amazon.de/dp/B0BRT2P1CW)
**~~View all trending →~~**
## **What buyers say about hefe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**33%
*“beste Qualität”*
**Backen**21%
*“Beste Hefe zum Brot backen”*
**Preis-Leistungs-Verhältnis**12%
*“Prei/Leistungsverhältnis ist good”*
**beworben Vs Tatsächliches Produkt**11%
*“Produkt wie beschrieben”*
**Benutzerfreundlichkeit**6%
*“Einfach in der Anwendung”*
**Geschmack insgesamt**3%
*“Gute Hefe”*
**Kochanleitung**3%
*“Für mich die beste Trockenhefe für Pizzateig”*
**Gesamtgröße**2%
*“Passt bestens”*
**Feucht/Trocken**2%
*“die Trockenhefe lässt sie sehr gut verarbeiten”*
**Funktionalität insgesamt**2%
*“funktioniert einwandfrei”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**36%
*“Schade ums Geld”*
**Haltbarkeit**14%
*“Mindesthaltbarkeit nicht verlässlich”*
**Inhaltsstoffe – insgesamt**14%
*“und in die restlichen Zutaten einrühren. Für mich gibt es nichts besseres.”*
**beworben Vs Tatsächliches Produkt**14%
*“irreführende Produktbeschreibung”*
**Funktionalität insgesamt**14%
*“Geht leider nicht gut auf”*
## **Common questions**
- **Is hefe profitable to sell on Amazon Germany?**
- The niche generates €149K/yr across 17 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the hefe niche?**
- 13 brands and 30 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in hefe?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Inhaltsstoffe – insgesamt. The return rate is 0.0%.
- **When does demand for hefe peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hefe niche?**
- Listings span €0.47–€14.91; the average listing price is €6.20 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.
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