---
title: "Haferkleie — €208K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/haferkleie"
last_updated: "2026-08-10T02:51:37.819Z"
locale: en
meta:
description: "Niche score 36/100 · €208K/yr market · 107K searches/yr · €10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €208K/yr market · 107K searches/yr · €10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haferkleie — €208K/yr Amazon DE Niche (2026) - Flapen"
---
# **haferkleie**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 13Conversion 100Competition 3Returns 100Price range 10Avg price 34Brand share 0Review moat 74Quality gap 17
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****527**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€208K**
€208K/yr · 107K searches
**Avg price**
**Okay****€10.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€2.10–€16.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haferkleie is a €208K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haferkleie market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€251K–€301K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Alnatura58% - bioZentrale23% - Bauernladenhelene nachhaltig-regional-saisonal9% - KoRo7% - Green Essence3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/haferkleie/trend)
## **Top haferkleie search terms**
- **haferkleie**75K/yr-22.9%15.5% conv. - **haferkleie bio**21K/yr-22.2%19.3% conv. - **haferkleie glutenfrei**7K/yr-27.4%4.5% conv. - **haferkleie mit keim**3K/yr-31.1%14.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/haferkleie/search-terms)
## **Top haferkleie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€31K30%€62K45%€94K60%€125K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Haferkleie mit Keim 500g**Alnatura**€2.10**4.8★565 rev](https://www.amazon.de/dp/B01M6BK0H7) [2**biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm**bioZentrale**€5.70**4.6★1,183 rev](https://www.amazon.de/dp/B0DG5JKCMM) [3**Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg**Bauernladenhelene nachhaltig-regional-saisonal**€16.42**4.8★73 rev](https://www.amazon.de/dp/B0CN58857H) [4**KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt**KoRo**€11.42**4.8★133 rev](https://www.amazon.de/dp/B086PZP3ND) [5**biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle**bioZentrale**€15.43**4.6★1,183 rev](https://www.amazon.de/dp/B0D6NBRBT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt**KoRo**€11.42**133 rev4mo ago](https://www.amazon.de/dp/B086PZP3ND) [**biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm**bioZentrale**€5.70**1,183 rev1y ago](https://www.amazon.de/dp/B0DG5JKCMM) [**biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle**bioZentrale**€15.43**1,183 rev2y ago](https://www.amazon.de/dp/B0D6NBRBT1) [**Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze**Green Essence**€9.08**25 rev2y ago](https://www.amazon.de/dp/B0CY59PY3Z) [**Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg**Bauernladenhelene nachhaltig-regional-saisonal**€16.42**73 rev2y ago](https://www.amazon.de/dp/B0CN58857H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm**bioZentrale**€5.70**4.6★**▲ 31%**](https://www.amazon.de/dp/B0DG5JKCMM) [**KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt**KoRo**€11.42**4.8★**▲ 18%**](https://www.amazon.de/dp/B086PZP3ND) [**Alnatura Bio Haferkleie mit Keim 500g**Alnatura**€2.10**4.8★**— 4%**](https://www.amazon.de/dp/B01M6BK0H7) [**Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze**Green Essence**€9.08**4.8★**— 8%**](https://www.amazon.de/dp/B0CY59PY3Z) [**Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg**Bauernladenhelene nachhaltig-regional-saisonal**€16.42**4.8★**▼ 15%**](https://www.amazon.de/dp/B0CN58857H)
**~~View all trending →~~**
## **What buyers say about haferkleie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**39%
*“Super Produkt”*
**Gesundheitliche Vorteile – insgesamt**10%
*“Tägliche Routine für die Gesundheit”*
**Preis-Leistungs-Verhältnis**9%
*“Und nicht teuer”*
**Vegan/Biologisch**8%
*“Rahmen einer Umstellung auf vegan ganz prima, perfekt und wunderbar im Müsli!”*
**Geschmack insgesamt**7%
*“Schmeckt Super Nussig”*
**Ernährungs Gehalt**5%
*“Nährstoffreiches Supetfood”*
**Geschmack**5%
*“Tolle Haferkleie”*
**Textur/Konsistenz – insgesamt**3%
*“Sehr fein geschrottet ähnliche Konsistenz”*
**Inhaltsstoffe – insgesamt**3%
*“Für Porridge bestens geeignet”*
**Kochanleitung**1%
*“Tolles Produkt, sehr lecker und lässt sich klasse zubereiten”*
### **What buyers complain about **
**Geschmack insgesamt**37%
*“Haferkleie schmeckt nicht”*
**Qualität insgesamt**10%
*“Nicht wirklich überzeugend”*
**Preis-Leistungs-Verhältnis**10%
*“Überteuert, geht zu Rossmann”*
**Textur/Konsistenz – insgesamt**7%
*“ich mag die Konsistenz nicht.”*
## **Common questions**
- **Is haferkleie profitable to sell on Amazon Germany?**
- The niche generates €208K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the haferkleie niche?**
- 5 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in haferkleie?**
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for haferkleie peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the haferkleie niche?**
- Listings span €2.10–€16.42; the average listing price is €10.02 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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