---
title: "Hähnchenbrust — €28K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/haehnchenbrust"
last_updated: "2026-08-10T02:42:02.531Z"
locale: en
meta:
description: "Niche score 42/100 · €28K/yr market · 43K searches/yr · €4.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €28K/yr market · 43K searches/yr · €4.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hähnchenbrust — €28K/yr Amazon DE Niche (2026) - Flapen"
---
# **hähnchenbrust**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 96Competition 29Returns 100Price range 34Avg price 13Brand share 27Review moat 95Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****95.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€0.95–€22.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€4.74**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€28K**
€28K/yr · 43K searches
According to Flapen's Amazon Germany niche tracking, hähnchenbrust is a €28K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hähnchenbrust market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€38K–€47K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **7%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- Jeden Tag40% - Herta20% - Dacello12% - Wiltmann12% - DREISTERN4% - FRoSTA4% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -16.0% search growth over the last 90 days.
1K600Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/haehnchenbrust/trend)
## **Top hähnchenbrust search terms**
- **hähnchenbrust**28K/yr-13.7%4.7% conv. - **chicken breast**5K/yr-13.4%1.4% conv. - **hähnchenbrustfilet**6K/yr-27.0%2.5% conv. - **hühnerbrust**3K/yr-24.4%2.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/haehnchenbrust/search-terms)
## **Top hähnchenbrust products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€1K10%€3K15%€4K20%€6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jeden Tag Hähnchenbrustfilet 600g (Gekühlt)**Jeden Tag**€6.78**4.3★120 rev](https://www.amazon.de/dp/B0B4RTGQJ5) [2**Herta Finesse Hähnchenbrust 100 g**Herta**€2.51**4.7★67 rev](https://www.amazon.de/dp/B08Q764XTJ) [3**Dacello Hähnchenbrust (0.1 kg)**Dacello**€1.50**4.5★80 rev](https://www.amazon.de/dp/B0DGLN6H8V) [4**Jeden Tag Hähncheninnenbrustfilet 400g (Gekühlt)**Jeden Tag**€5.00**4.6★104 rev](https://www.amazon.de/dp/B0B4RV2478) [5**Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)**Jeden Tag**€2.93**4.6★156 rev](https://www.amazon.de/dp/B00MI8W1SQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)**Jeden Tag**€5.03**83 rev11mo ago](https://www.amazon.de/dp/B0B4RXW7F9) [**Dacello Hähnchenbrust (0.1 kg)**Dacello**€1.50**80 rev1y ago](https://www.amazon.de/dp/B0DGLN6H8V) [**Bio Hähnchenbrust natur 60g**Wiltmann**€2.68**17 rev3y ago](https://www.amazon.de/dp/B0C5J1ZCHX) [**Biolust Hähnchenbrust 80g**BioLust**€3.45**16 rev3y ago](https://www.amazon.de/dp/B0BNLNLJFL) [**Sprehe Feinkost Hähnchenbrustfilet verzehrfertig gebraten -1000g**Senner-Alpkäse-Classic-Box**€22.34**5 rev3y ago](https://www.amazon.de/dp/B0B9F66XZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DREISTERN Hähnchenfleisch im eigenen Saft 300g In recyclebarer Konservendose mit pracktischem Ring Pull Lange Haltbarkeit dank natürlicher Konservierung Hausmacher Qualität**DREISTERN**€3.23**4.1★**▲ 275%**](https://www.amazon.de/dp/B09X4HL2SY) [**FRoSTA Hähnchen & Blumenkohlreis in Teriyaki-Sauce/ High Protein (Tiefgefroren)**FRoSTA**€4.73**4.5★**▲ 146%**](https://www.amazon.de/dp/B093HSY9J9) [**Wiltmann Bio Hähnchenbrustfilet gebacken 50 g (1er Pack)**Wiltmann**€2.53**4.4★**▲ 40%**](https://www.amazon.de/dp/B0781VN87H) [**Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)**Jeden Tag**€2.93**4.6★**▲ 39%**](https://www.amazon.de/dp/B00MI8W1SQ) [**Herta Finesse Hähnchenbrust 100 g**Herta**€2.51**4.7★**▲ 12%**](https://www.amazon.de/dp/B08Q764XTJ)
**~~View all trending →~~**
## **What buyers say about hähnchenbrust**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**58%
*“Sehr leckeres Geflügel”*
**Qualität insgesamt**23%
*“top produkt gutes preis-leistung-service-verhältnis”*
**Haltbarkeit**4%
*“Vielseitig einsetzbar und haltbar-perfect”*
**Salzgehalt**2%
*“Wir lieben Salz”*
**Vegan/Biologisch**2%
*“Trotz der ausgelobten „natürlichen Zutaten“”*
**Inhaltsstoffe – insgesamt**2%
*“Trotz der ausgelobten „natürlichen Zutaten“ schmeckt die Soße extrem dezent und fast schon langweilig.”*
### **What buyers complain about **
**Geschmack insgesamt**29%
*“Schmeckt mir persönlich nicht sehr gut”*
**Kochanleitung**25%
*“Wenn man mal gar keine Lust zu kochen hat”*
**Abgestanden/verfault/verwöhnt**20%
*“Nich mehr Frisch”*
**Geschmack**9%
*“Der Geschmack ist eine leicht Cornet Beef, leicht Babykost allerdings in ultra-salzig und das gekühlt”*
**Würzigkeit**4%
*“würzige Pfiff, den man von früher gewohnt war.”*
## **Common questions**
- **Is hähnchenbrust profitable to sell on Amazon Germany?**
- The niche generates €28K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hähnchenbrust niche?**
- 9 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in hähnchenbrust?**
- Top complaints mined from reviews: Geschmack insgesamt, Kochanleitung, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- **What does it cost to enter the hähnchenbrust niche?**
- Listings span €0.95–€22.34; the average listing price is €4.74 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.
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