---
title: "Hähnchen — €108K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/haehnchen"
last_updated: "2026-08-10T01:20:21.276Z"
locale: en
meta:
description: "Niche score 52/100 · €108K/yr market · 138K searches/yr · €7.87 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €108K/yr market · 138K searches/yr · €7.87 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hähnchen — €108K/yr Amazon DE Niche (2026) - Flapen"
---
# **hähnchen**
**Worth a look**
Shows low returns (0.0%), but soft demand (-19.7% this quarter) keeps it on the watch list.
Market size 26Growth 15Conversion 87Competition 56Returns 100Price range 56Avg price 22Brand share 44Review moat 94Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****117.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€1.20–€32.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€108K**
€108K/yr · 138K searches
**Avg price**
**Bad****€7.87**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hähnchen is a €108K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hähnchen market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **€157K–€197K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **16%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**17%**
- Jeden Tag53% - Herta10% - DREISTERN6% - MeinMetzger Gutes bewusst genießen5% - Wiltmann5% - Dacello4% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
5K4KBlack Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/haehnchen/trend)
## **Top hähnchen search terms**
- **hähnchen**65K/yr-21.5%3.0% conv. - **hähnchenbrust**28K/yr-13.7%4.7% conv. - **hühnchen**11K/yr-21.7%3.0% conv. - **geflügel**11K/yr-23.3%1.9% conv. - **chicken breast**5K/yr-13.4%1.5% conv. - **hänchen**4K/yr-11.5%3.1% conv. - **hähnchenbrustfilet**6K/yr-27.0%2.3% conv. - **hähnchenfleisch**4K/yr-23.7%1.1% conv. - **hühnerbrust**3K/yr-24.4%2.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/haehnchen/search-terms)
## **Top hähnchen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€9K12%€13K16%€17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jeden Tag Hähnchenbrustfilet 600g (Gekühlt)**Jeden Tag**€6.78**4.3★120 rev](https://www.amazon.de/dp/B0B4RTGQJ5) [2**Jeden Tag Hähncheninnenbrustfilet 400g (Gekühlt)**Jeden Tag**€5.00**4.6★104 rev](https://www.amazon.de/dp/B0B4RV2478) [3**Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)**Jeden Tag**€2.93**4.6★156 rev](https://www.amazon.de/dp/B00MI8W1SQ) [4**Herta Finesse Hähnchenbrust 100 g**Herta**€2.51**4.7★67 rev](https://www.amazon.de/dp/B08Q764XTJ) [5**Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)**Jeden Tag**€5.03**4.5★83 rev](https://www.amazon.de/dp/B0B4RXW7F9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)**Jeden Tag**€5.03**83 rev11mo ago](https://www.amazon.de/dp/B0B4RXW7F9) [**Bio Pollo Fino 110 - 170 g (Frischetheke)**Frische Fleischwaren**€10.63**3 rev11mo ago](https://www.amazon.de/dp/B0F482GQ4H) [**Bio Hähnchenschenkel 250 - 350 g (Frischetheke)**Frische Fleischwaren**€13.12**2 rev1y ago](https://www.amazon.de/dp/B0F483TD72) [**DREISTERN Hähnchencurry 400g I Mit Gemüse & Sauce I Herzhaftes Fertiggericht in recyclebarer Konservendose I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität**DREISTERN**€2.85**266 rev1y ago](https://www.amazon.de/dp/B0F22FJZ74) [**Dacello Hähnchenbrust (0.1 kg)**Dacello**€1.50**80 rev1y ago](https://www.amazon.de/dp/B0DGLN6H8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DREISTERN Hähnchenfleisch im eigenen Saft 300g In recyclebarer Konservendose mit pracktischem Ring Pull Lange Haltbarkeit dank natürlicher Konservierung Hausmacher Qualität**DREISTERN**€3.23**4.1★**▲ 310%**](https://www.amazon.de/dp/B09X4HL2SY) [**Meica Geflügel-Würstchen 180 g**Meica**€2.46**4.4★**▲ 116%**](https://www.amazon.de/dp/B003TUKDNM) [**TULIP 10x Hähnchen-Frühstücksfleisch 340g | leckeres Hähnchenfleisch in der praktischen recycelbaren Konserve | Geflügel-Frühstücksfleisch in der Dose | 80% Hähnchenfleisch**Tulip**€32.76**4.3★**▲ 108%**](https://www.amazon.de/dp/B0C7LHQMY2) [**Küchenfertig gegrillte Hähnchenkeulen: Saftige Keulen vom Hähnchen 7x200g von Dieter Hein**Dieter Hein**€25.67**4.2★**▲ 98%**](https://www.amazon.de/dp/B01N5FRACN) [**FRoSTA Hähnchen & Blumenkohlreis in Teriyaki-Sauce/ High Protein (Tiefgefroren)**FRoSTA**€4.73**4.5★**▲ 31%**](https://www.amazon.de/dp/B093HSY9J9)
**~~View all trending →~~**
## **What buyers say about hähnchen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**51%
*“Sehr schmackhaft, beste Zutaten, gute Konsistenz”*
**Qualität insgesamt**16%
*“top produkt gutes preis-leistung-service-verhältnis”*
**Kochanleitung**6%
*“Zubereitung ist easy”*
**Geschmack**5%
*“Super Geschmack”*
**Preis-Leistungs-Verhältnis**3%
*“Starker Preis”*
**Frische**3%
*“Frisch und lecker”*
**Benutzerfreundlichkeit**2%
*“Geht besser”*
**Gesamtgröße**2%
*“Passt”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie erwartet”*
**Salzgehalt**1%
*“Wir lieben Salz”*
### **What buyers complain about **
**Geschmack insgesamt**37%
*“Keine leckeren Nuggets”*
**Geschmack**18%
*“Sehr milder Geschmack”*
**Preis-Leistungs-Verhältnis**12%
*“Für den Preis und die geringe Menge nicht überzeugend”*
**Inhaltsstoffe – insgesamt**6%
*“Hat da drin nix verloren, widerlich”*
**Abgestanden/verfault/verwöhnt**6%
*“Nich mehr Frisch”*
**Brock/Klump/Sammlung**3%
*“teils in Stückchen”*
**Textur/Konsistenz – insgesamt**3%
*“Konsistenz zu weich”*
**Süße**2%
*“Zahnlose, viel zu süß alles zerfetzt”*
**Kochanleitung**1%
*“Auch kann man mit dieser Fleischgrundlage rezepttechnisch nichts anfangen”*
### **Top return reasons **
**Lücke/Loch**100%
## **Common questions**
- **Is hähnchen profitable to sell on Amazon Germany?**
- The niche generates €108K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hähnchen niche?**
- 18 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in hähnchen?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for hähnchen peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hähnchen niche?**
- Listings span €1.20–€32.76; the average listing price is €7.87 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.
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