---
title: "Granola — €59K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/granola"
last_updated: "2026-08-09T23:59:32.335Z"
locale: en
meta:
description: "Niche score 48/100 · €59K/yr market · 130K searches/yr · €11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €59K/yr market · 130K searches/yr · €11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Granola — €59K/yr Amazon DE Niche (2026) - Flapen"
---
# **granola**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 49Competition 66Returns 100Price range 48Avg price 47Brand share 44Review moat 92Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****163.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€2.31–€26.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€59K**
€59K/yr · 130K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, granola is a €59K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **granola market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€70K–€93K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**15%**
- by Amazon19% - Alnatura19% - KoRo17% - Barnhouse12% - 3Bears11% - GO ON!6% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -17.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/granola/trend)
## **Top granola search terms**
- **granola**70K/yr-14.2%3.4% conv. - **granola ohne zucker**39K/yr-25.8%3.0% conv. - **barnhouse krunchy low sugar**6K/yr+7.5%7.9% conv. - **barnhouse krunchy**5K/yr+2.0%3.0% conv. - **granola müsli**5K/yr-20.6%3.2% conv. - **barnhouse**5K/yr-27.1%1.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/granola/search-terms)
## **Top granola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Knusper Müsli Schokolade 500g**by Amazon**€2.31**4.6★1,107 rev](https://www.amazon.de/dp/B0DBMVLVZR) [2**KoRo - Crunchy Bio Granola mit Nüssen 1 kg - Nussig-zimtiger Geschmack - Vegan - Für Joghurt Müsli Porridge und Desserts**KoRo**€13.24**4.6★80 rev](https://www.amazon.de/dp/B0BN8NM1FJ) [3**Alnatura Bio Dinkel-Hafer-Crunchy 375g**Alnatura**€2.47**4.6★293 rev](https://www.amazon.de/dp/B01MFFA84T) [4**KoRo - Crunchy Bio Hafer Granola 1 kg - 100% Bio-Qualität - Vegan - Mit Reissirup gesüßt**KoRo**€10.92**4.6★30 rev](https://www.amazon.de/dp/B0BYG56YJ8) [5**Alnatura Bio Kokos Crunchy Müsli 375 g**Alnatura**€2.67**4.8★162 rev](https://www.amazon.de/dp/B07NZXH646)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3Bears Granola Set | 5 knusprige & vegane Granolas in den Sorten Koko Kakao Red Berries Roasted Nuts Erdnuss-Kakao & Hafer-Crunch 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison**3Bears**€25.67**2 rev2mo ago](https://www.amazon.de/dp/B0H1C1XKB3) [**Powerlogy Upgraded Keto Granola | Glutenfrei Ohne Zucker Mit Präbiotischer Chicorée-Faser Low-Carb Natürliche Zutaten & Hoher Fettgehalt (350 g) (Erdbeere)**Powerlogy**€9.42**5 rev7mo ago](https://www.amazon.de/dp/B0G4KNNLJH) [**Nööt Tied - dat Original BIO Müsli ohne Zucker | Knuspriges Proteinmüsli mit Nüssen & Saaten | Getreidefreies Low Carb Knuspermüsli | Premium Muesli | Protein Granola aus Deutschland (150g)**NÖÖT TiED**€8.63**18 rev8mo ago](https://www.amazon.de/dp/B0FSLD4KYC) [**3Bears Granola Set | 5 knusprige & vegane Granolas mit Erdnüssen Kakao Mandeln Haselnüssen Erdbeeren Johannisbeeren Kokos Zimt 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison**3Bears**€25.08**46 rev1y ago](https://www.amazon.de/dp/B0F944NGGX) [**Barnhouse Krunchy Low Sugar Very Berry zuckerarmes Bio Hafer-Knuspermüsli aus Bayern mit Himbeeren Heidelbeeren und Tonka 1 x 1250g**Barnhouse**€14.06**40 rev1y ago](https://www.amazon.de/dp/B0DXFNSG5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3Bears Granola Set | 5 knusprige & vegane Granolas in den Sorten Koko Kakao Red Berries Roasted Nuts Erdnuss-Kakao & Hafer-Crunch 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison**3Bears**€25.67**5.0★**▲ 351%**](https://www.amazon.de/dp/B0H1C1XKB3) [**Powerlogy Upgraded Keto Granola | Glutenfrei Ohne Zucker Mit Präbiotischer Chicorée-Faser Low-Carb Natürliche Zutaten & Hoher Fettgehalt (350 g) (Erdbeere)**Powerlogy**€9.42**3.0★**▲ 114%**](https://www.amazon.de/dp/B0G4KNNLJH) [**KoRo - Crunchy Bio Hafer Granola 1 kg - 100% Bio-Qualität - Vegan - Mit Reissirup gesüßt**KoRo**€10.92**4.6★**▲ 93%**](https://www.amazon.de/dp/B0BYG56YJ8) [**Barnhouse Krunchy Low Sugar Very Berry zuckerarmes Bio Hafer-Knuspermüsli aus Bayern mit Himbeeren Heidelbeeren und Tonka 1 x 1250g**Barnhouse**€14.06**4.9★**▲ 64%**](https://www.amazon.de/dp/B0DXFNSG5J) [**Crunchy Queen Sportliches-Protein Granola Knuspermüsli | 25% Protein | Handgemacht | High Protein Müsli | Low Carb Müsli | Vegan | Müsli ohne Zucker | 340g Eiweiß-Müsli**Crunchy Queen - homemade · baked · crunchfood**€18.99**4.3★**▲ 64%**](https://www.amazon.de/dp/B07KW83FY6)
**~~View all trending →~~**
## **What buyers say about granola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Schmeckt super”*
**Knusprigkeit**10%
*“Love crunchy Müsli”*
**Geschmack**7%
*“super guter Geschmack”*
**Süße**7%
*“Süß, süßer, Magermilchpulver”*
**Qualität insgesamt**7%
*“Sehr gutes Produkt”*
**Preis-Leistungs-Verhältnis**6%
*“ist definitiv sein Geld wert”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Gesunde Ernährung”*
**Ernährungs Gehalt**1%
*“Kokuschips, Blaubeeren drauf und fertig ist das absolut leckere Frühstück mit ca. 10g Carbs”*
**Frische**1%
*“Frisch, fruchtig, lecker”*
**Mischung/Verhältnis**1%
*“Geniale Mischung”*
### **What buyers complain about **
**Süße**16%
*“Wenig Zucker ist”*
**Geschmack insgesamt**13%
*“Schmeckt mir nicht”*
**Preis-Leistungs-Verhältnis**9%
*“Teuer”*
**Gesamtgröße**5%
*“Kleine Ladung Sand”*
**Geschmack**3%
*“Leider zu süss, seifiger Geschmack am Zimt vorbeigelaufen...Schade”*
**Ernährungs Gehalt**3%
*“Einfach nur ungesund”*
**Qualität insgesamt**3%
*“was meiner Meinung nach auf ein Qualitäts- oder Lagerproblem hindeuten könnte.”*
**beworben Vs Tatsächliches Produkt**3%
*“Bezeichnung irreführend”*
**Inhaltsstoffe – insgesamt**3%
*“Lecker, leider nicht die besten Zutaten”*
**Verdauungsstörungen**3%
*“Eine Stunde später 13 Uhr bis jetzt 20 Uhr habe ich Blähungen die ich vorher nie gekannt habe”*
## **Common questions**
- **Is granola profitable to sell on Amazon Germany?**
- The niche generates €59K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the granola niche?**
- 14 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in granola?**
- Top complaints mined from reviews: Süße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for granola peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the granola niche?**
- Listings span €2.31–€26.91; the average listing price is €11.66 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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