---
title: "Glutenfrei — €287K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/glutenfrei"
last_updated: "2026-08-10T07:31:31.386Z"
locale: en
meta:
description: "Niche score 57/100 · €287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glutenfrei — €287K/yr Amazon DE Niche (2026) - Flapen"
---
# **glutenfrei**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 20Conversion 45Competition 82Returns 100Price range 64Avg price 22Brand share 67Review moat 71Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****651.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€0.62–€40.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€287K**
€287K/yr · 1.0M searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€7.74**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, glutenfrei is a €287K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glutenfrei market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **€387K–€464K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **54%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**65%**
Top 20: 94%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**29%**
- Schär19% - RUF18% - Old El Paso12% - by Amazon8% - Barilla7% - HELLO PHO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/glutenfrei/trend)
## **Top glutenfrei search terms**
- **glutenfrei**407K/yr+0.1%2.0% conv. - **glutenfreie lebensmittel**342K/yr-15.7%2.9% conv. - **schär**54K/yr-11.1%2.4% conv. - **schär glutenfrei**45K/yr-22.4%2.5% conv. - **gluten free**33K/yr-11.3%1.3% conv. - **glutenfreie kekse**32K/yr-20.1%2.1% conv. - **schar**16K/yr-12.6%0.4% conv. - **backmischung glutenfrei**12K/yr-18.9%6.5% conv. - **glutenfreie backmischung**13K/yr-36.4%7.5% conv. - **wraps glutenfrei**9K/yr-8.8%9.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/glutenfrei/search-terms)
## **Top glutenfrei products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€9K6%€17K9%€26K12%€34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old El Paso Tortillas Glutenfrei Mexikanische Wraps aus Tapioka Quinoa und Mais 1 x 216 g**Old El Paso**€3.35**4.3★1,289 rev](https://www.amazon.de/dp/B07YQ94WBW) [2**by Amazon Glutenfreie Fusilli 500g**by Amazon**€1.60**3.8★434 rev](https://www.amazon.de/dp/B0CTH72J7V) [3**RUF Glutenfreier Zitronen-Kuchen mit fruchtiger Zitronenglasur glutenfreier Kuchen für jeden Anlass vegan**RUF**€3.21**4.6★154 rev](https://www.amazon.de/dp/B0CZWX6FQM) [4**HELLO PHO Instantreisnudeln Huhn glutenfrei - 1 x 70 g**HELLO PHO**€1.61**4.2★201 rev](https://www.amazon.de/dp/B0D4DRK9K5) [5**RUF Glutenfreie Brownies Backmischung für American Chocolate Brownie mit Schokostücken inkl. Backform Zöliakie geeignet vegan**RUF**€3.09**4.6★46 rev](https://www.amazon.de/dp/B01BAVKGQ0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEIMATGUT Glutenfrei Probierbox Snackbox mit glutenfreien Bio Snacks Chips Linsenchips & Knabbersnacks Probierpaket zum Teilen & Entdecken**HEIMATGUT AUS LIEBE ZUM GUTEN**€40.71**0 rev4mo ago](https://www.amazon.de/dp/B0GSG7T3P3) [**Kattus - Kritharaki Nudeln (Reisnudeln/Risoni/Orzo) | Griechische Nudelspezialität aus Hartweizengrieß | 500 g im Beutel**Kattus**€2.05**251 rev1y ago](https://www.amazon.de/dp/B0DY1T77TT) [**Coppenrath glutenfreies Set/Probierpaket Kekse glutenfrei & laktosefrei 6 Sorten im Set (1 2 kg)**FOOODY 4U**€18.64**28 rev1y ago](https://www.amazon.de/dp/B0FP5DF1LG) [**Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g**Old El Paso**€3.44**187 rev1y ago](https://www.amazon.de/dp/B0DDQB3WZ6) [**HELLO PHO Instantreisnudeln Huhn glutenfrei - 1 x 70 g**HELLO PHO**€1.61**201 rev2y ago](https://www.amazon.de/dp/B0D4DRK9K5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HEIMATGUT Glutenfrei Probierbox Snackbox mit glutenfreien Bio Snacks Chips Linsenchips & Knabbersnacks Probierpaket zum Teilen & Entdecken**HEIMATGUT AUS LIEBE ZUM GUTEN**€40.71**0.0★**▲ 420%**](https://www.amazon.de/dp/B0GSG7T3P3) [**Kattus - Kritharaki Nudeln (Reisnudeln/Risoni/Orzo) | Griechische Nudelspezialität aus Hartweizengrieß | 500 g im Beutel**Kattus**€2.05**4.6★**▲ 164%**](https://www.amazon.de/dp/B0DY1T77TT) [**KIKKOMAN - Sojasoße Glutenfrei - (1 X 250 ML)**Kikkoman**€3.84**4.7★**▲ 120%**](https://www.amazon.de/dp/B00519B0XQ) [**RUF Glutenfreie Muffins Schoko mit Kakaoglasur Backmischung für schokoladige American Style Muffins Zöliakie geeignet inkl. 12 Muffinförmchen**RUF**€2.00**4.6★**▲ 79%**](https://www.amazon.de/dp/B07DG34YX4) [**Lee Kum Kee glutenfreie Teriyaki Sauce Würzsauce mit orientalischen Aromen 1 x 368 g**LEE KUM KEE**€4.35**4.7★**▲ 60%**](https://www.amazon.de/dp/B08P7DWZTY)
**~~View all trending →~~**
## **What buyers say about glutenfrei**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**46%
*“Yummy”*
**Süße**7%
*“Franconua CHOCOLAT NO SUGAR”*
**Geschmack**6%
*“Super lecker”*
**Ernährungs Gehalt**6%
*“low carb – ideal für bewusste Naschmomente.”*
**Qualität insgesamt**4%
*“Super Produkt”*
**Backen**4%
*“Für Lotus Kuchen optimal”*
**Knusprigkeit**2%
*“Biscoff Creamy”*
**Preis-Leistungs-Verhältnis**2%
*“Preis/Leistung ok”*
**Textur/Konsistenz – insgesamt**2%
*“Dünne Wraps mit angenehm flexibler Konsistenz”*
**Benutzerfreundlichkeit**1%
*“Praktisch”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“schmeckt überhaupt nicht”*
**Preis-Leistungs-Verhältnis**12%
*“Preis teuer für nur 3 Stück”*
**Süße**7%
*“No Sugar heißt wohl doch Zucker”*
**Geschmack**7%
*“geschmacklich eher mild”*
**Gesamtgröße**4%
*“mini”*
**Ernährungs Gehalt**3%
*“Achtung nicht glutenfrei”*
**Lagertemperatur**2%
*“Zerfällt beim erwärmen”*
**Dicke**2%
*“Seeehr dünn”*
**Künstliche Süßstoffe**2%
*“Maltit als Süßungsmittel merkt man kaum”*
**Qualität insgesamt**2%
*“Schlechte Qualität”*
## **Common questions**
- **Is glutenfrei profitable to sell on Amazon Germany?**
- The niche generates €287K/yr across 54 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the glutenfrei niche?**
- 30 brands and 76 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in glutenfrei?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **When does demand for glutenfrei peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the glutenfrei niche?**
- Listings span €0.62–€40.71; the average listing price is €7.74 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.
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